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  • How you doing?

  • I'm Sam Calagione, founder and brewer of Dogfish Head Craft Brewery.

  • And for 25 years, we've been making everything from I.P.A.s

  • to sour beers to rums to gin.

  • And now, during this time of crisis,

  • we've come to see that there's a very specific kind

  • of alcohol that pretty much everybody needs.

  • I never thought I'd say this, but we're

  • launching this week our newest product, Dogfish Head Hand Sanitizer.

  • I got this email from David Grinnell

  • who oversees brewing for Sam Adams,

  • and in it was a photograph from a European distillery

  • that had repurposed their production facility to start

  • making hand sanitizer.

  • And I was like, duh, this is what we need to start doing.

  • Our engineers went to work overnight

  • and basically built from scratch

  • a custom bottling line just for filling hand sanitizer.

  • There goes two of our engineers right there.

  • Hi, guys.

  • And literally by that Friday, we

  • were shipping our first load to local hospitals.

  • We made the first batch out of our gin

  • and shared it with a hospital.

  • And they were pretty much like, we'd rather

  • smell like nothing than smell like we just

  • came out of a nightclub.

  • So we quickly took all the flavoring and aromatic agents

  • out of the recipe.

  • I don't think that we're heroes.

  • We're hard-working, industrious people

  • trying to do something good in this challenging moment that

  • will keep the nurses and doctors and emergency workers

  • as safe as possible.

  • So here's a sort of recipe that I

  • learned that I hope will be applicable to lots

  • of businesses around the country

  • to help them engage in a positive way in this moment

  • of crisis.

  • Step 1, you've got to start by reaching out

  • to your local or state government

  • to understand where there is need.

  • So in our case, we're working with state government

  • to understand through their eyes who

  • are the most critical customers for our hand

  • sanitizer, starting with hospitals and health agencies.

  • Step 2, sell it.

  • You know, we are a business.

  • We have a payroll.

  • We've got bills to pay.

  • In our instance, we're really proud that we've

  • been able to keep all of our full-time co-workers employed.

  • But we've had to get creative because we

  • did shut down our two restaurants and our hotel.

  • But now they're here helping to make

  • the food for our production co-workers.

  • And they're here packaging and making the hand sanitizer

  • as well.

  • And Step 3, figure out a way to give back.

  • When we decided that we wanted to provide

  • to the State of Delaware our hand sanitizer,

  • they were like, “Look, charge us market value.”

  • But we didn't really have a good taste

  • in our mouth about profiting from this moment of crisis

  • as we worked with the state.

  • So 100 percent of the profits from the hand sanitizer that we

  • sell to the state will be given to a fund

  • to give financial relief to hospitality workers that

  • have been put out of work by this crisis.

  • Mariah and I were at the grocery store last weekend.

  • And a nurse came up to us from the local hospital

  • and said, “Thank you so much.

  • Our stores were really low.

  • I want you to know I'm keeping that growler. When we're

  • done with the hand sanitizer,

  • I'm going to empty it out and refill it

  • with beer at Dogfish when this is all over.”

  • And I'll always remember that.

  • Knowing I got to do my part, shoulder-to-shoulder with all

  • my co-workers, makes this beer taste that much better.

  • Cheers, and stay safe out there.

  • Kiddingdo not drink this stuff.

How you doing?

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