Name: 克勞德-列維-施特勞斯理論解讀｜二元對立 (Claude Levi Strauss Theory Explained | Binary Opposites)
Uploaded: 2021-01-14T10:33:43.000Z
Duration: 4 min 13 s

Hey guys, welcome to another video from Creative Tap.

大家好，歡迎收看 Creative Tap 的另一段視頻。

In this video, we're going to be investigating and learning about the Claude Levi Strauss binary opposition theory and its role in narrative.

在本視頻中，我們將調查和學習克勞德-列維-斯特勞斯的二元對立理論及其在敘事中的作用。

So Claude Levi Strauss was a French French anthropologist who lived in the early 19 hundreds, he proposed a theory of binary opposition.

克勞德-列維-施特勞斯（Claude Levi Strauss）是生活在 19 世紀初的法國人類學家，他提出了二元對立理論。

Now, before we delve into the meaning, let's first look at the meaning of the word binary.

現在，在深入探討其含義之前，讓我們先來看看二進制一詞的含義。

Binary basically means containing two parts.

二進制的基本含義是包含兩個部分。

現在我們知道二進制的含義了吧。

Therefore, binary opposition means too opposing or contrast contrast in elements putting this into context for Claude Levi Strauss theory.

是以，二元對立意味著元素之間過於對立或對比，這也是克勞德-列維-施特勞斯理論的背景。

His theory suggests that narratives and other media texts, for example, advertising newspapers, magazines, et cetera makes use of opposites or opposing characters.

他的理論認為，敘事和其他媒體文本，如廣告報紙、雜誌等，都會使用對立面或對立人物。

This can be in the context of good versus evil, old verse, young white versus black, et cetera.

這可以是在善與惡、古詩詞、年輕白人與黑人等背景下。

As you can see, we have two parts and they are both opposites.

正如你們所看到的，我們有兩個部分，它們都是對立的。

Strauss theory suggests that narrative uses this model to build interesting stories.

施特勞斯的理論認為，敘事學利用這種模式來構建有趣的故事。

So you can see the use of binary opposition outside of narrative.

是以，你可以看到二元對立在敘事之外的運用。

Um In this advert, we have two very similar products being advertised, cheddar cheese.

在這則廣告中，我們宣傳了兩種非常相似的產品--切達奶酪。

We have Cathedral City a large but fairly costly brand and we have Valley Spire, a cheaper alternative supplied by little.

我們有大教堂城（Cathedral City）這一大型但相當昂貴的品牌，我們也有山谷尖頂（Valley Spire）這一便宜的替代品，但供應量很少。

This advert shows a binary opposition between the two products.

這則廣告展示了兩種產品之間的二元對立。

Valley Spire portrayed as a cheaper and therefore better alternative to the bigger brand Cathedral City.

Valley Spire 被描繪成比大品牌 Cathedral City 更便宜，是以也是更好的選擇。

Even in the sizing of the two images, you can see how Valley Spire is made to look more dominant in the frame.

即使在兩幅圖片的大小上，您也可以看到山谷尖頂在畫面中顯得更加突出。

Next, we have a newspaper cover from the daily Star.

We have two large political figures from the 2017 election in the UK which was heavily orientated around Brexit.

在 2017 年英國大選中，我們看到了兩位重要的政治人物，他們的競選活動主要圍繞英國脫歐展開。

We have two figures on opposite sides of the page from opposite parties.

我們有兩個來自對立黨派的數字。

This again shows binary oppositions as they're against each other and stand for different policies.

這再次顯示了二元對立，因為他們相互對立，代表著不同的政策。

It could be argued that this cover is in favor of Theresa may due to a more comical image of Jeremy Corbyn being used, which could be used to make him look more foolish and less professional.

可以說，這個封面有利於特雷莎-梅，因為傑里米-科爾賓的形象更加滑稽，這可能會讓他看起來更愚蠢、更不專業。

最後，讓我們來看一個電影實例。

The obvious binary oppositions here being Harry Potter and Voldemort.

哈利-波特》和《伏地魔》顯然是二元對立的。

Harry Potter is fighting for peace in the wizarding world.

哈利-波特為魔法世界的和平而戰。

Whereas Voldemort is fighting for power and causing disruption in the visiting world, two different characters with completely opposite ideologies, um Both characters fighting for opposite things.

而伏地魔則是為了權力而戰，並在來訪的世界中製造混亂，這兩個不同的角色有著完全相反的意識形態，嗯 兩個角色都在為相反的事情而戰。

So this is the stereotypical hero versus villain.

這就是千篇一律的英雄與惡棍的對決。

The good versus evil operation is shown strongly in this poster with both characters standing opposite each other and Voldemort looking a lot more evil and unnerving through his appearance.

在這張海報中，善與惡的對決表現得淋漓盡致，兩個角色相對而立，伏地魔的外表看起來更加邪惡，讓人不寒而慄。

Finally, we'll look at an example from Snow White.

最後，我們來看一個《白雪公主》中的例子。

Another good verse evil binary opposition.

Here we have the picture perfect Snow White.

Happy go lucky princess, young woman in touch with nature and animals and we then have her wicked stepmother queen full of jealousy who poisons the princess posing as an old woman, a strong good verse evil binary opposition here, different characters with completely different ideologies.

快樂的幸運公主，與大自然和動物親密接觸的年輕女性，而她邪惡的繼母王后充滿嫉妒，假扮成老婦人毒害公主，這裡有強烈的善惡二元對立，不同的人物有著完全不同的意識形態。

So hopefully this video has helped simplify Claude Levi Strauss binary opposition theory.

希望這段視頻有助於簡化克勞德-列維-斯特勞斯的二元對立理論。

If you plan on short film or narrative piece, you can make use of this theory by figuring out what characters are going to be in binary opposition with each other.

如果您打算拍攝短片或敘事性作品，您可以利用這一理論，想出哪些角色之間會形成二元對立。

Hopefully you'll be able to analyze media text and then highlight binary oppositions from there.

希望你能分析媒體文本，然後從中突出二元對立。

If this helps leave a like and even a comment specifying what you guys want to see next.

如果這對你們有幫助，請留下一個贊，甚至在評論中說明你們下一步想看什麼。

Feel free to subscribe for more content in the future.

字幕列表影片播放

克勞德-列維-施特勞斯理論解讀｜二元對立 (Claude Levi Strauss Theory Explained | Binary Opposites)

essentially

obvious

context

figure