Name: SwapBots - 通訊主管Phil Charnock (AR Toys) (SwapBots - Head of Communications, Phil Charnock (AR Toys))
Uploaded: 2021-01-14T10:26:27.000Z
Duration: 1 h 4 min 50 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

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And we're doing yet another coffee with geeks with Phil Karnak, head of communications for SWAT bots.

They do augmented reality toys, so I thought I'd have them on since augmented Reality is the big cool new thing.

So the first question I always ask everybody when they come on the show.

So we know who they're talking to when you call yourself head of communications, what does that actually mean?

And that sounds really quite posh, doesn't it?

It basically means that I do all the talking.

So yeah, I'm here to basically try and verbalize what the incredible geeks in our studio here coming up with.

Okay, so is it is it the same as, like, a c m o?

There's only 13 of us, so I think, actually, multiple roles, but yes, CMO that that'll do.

So how did you How did you get to your position.

And so head of communications for, like, a startup company, like What's kind of your background?

I started at the point where I was on the phone.

Thio deejay, jazzy Jeff from Will Smith will start there, and that's a natural place to start.

I was actually doing, I've got to fill in some of the who were interviewing them and it kind of takes for writing and said, Yeah, I quite like this side writing, writing upsy moves to the web.

Andi, I found myself working on more and more high tech projects on DSS Wops.

What about behind me on not actual size on?

Yeah, Basically, it's the thing about the fourth project I've worked on with roughly the same team of people has always been a couple of us have work on different projects together.

We've always had a hunger for interactive technologies.

Immersive technologies on Yeah, I'm just a man who has got the skills to design or code.

So, you know, you're an hour, so a lot of people are interested in, like working in tech companies, but not necessarily doing the tech work, did you?

Did you just kind of back yourself into this?

Was were you trying to get into tech or you just wound up doing it now?

I wasn't particularly trying to get to Tak to me, Andi.

I always imagined that video games were made by crazy people in lab coats, somewhat hiring neo Tokyo or something on.

It wasn't gonna be something that I love.

Video games on dhe literally playing around from when I was so small playing on a buying It's been console, which anybody is.

Only enough may just about remember one of them only had hung on it on That was unique about that on DDE.

It's not like I want to work in it, but I just felt it was so far out, actually, that I would never get involved.

But as it happened on my doorstep, I'm here in Liverpool.

And it just happened that an awful lot of really good video games being made it, of course, So me and you look with their base for PlayStation Europe on Waas in Liverpool, the formula on games and the white out games lemmings.

Games came out of this city and relatively small city.

It's It's something that I didn't know was happening right under my nose.

And when I found out I wanted to be about, Uh, that's cool, that's cool.

So you're in England because I had the idea.

Beyond these accidents are blaming because an itty is originally from California around here near little when he was 16.

I think he's one of our co founder, says Andy and John.

Andi Yeah, basically, he's ended up in this matchup axes that is definitely mid Atlantic and, you know, islands kind of in the middle of the Atlantic or one side of it gets Okay, so then when we're talking about swat bots, cause what is like swat bots is coming, you have 13 people and you're in Liverpool.

But then I saw on your email address you have, like, draw and code.

So a SWAT bots the actual company or is drawn code the company.

And this is some kind of project of that.

I won't go quite far back as locals to deejay jazzy Jeff, but to go back about six years on a set of drawing code and wrong codes and immersive technology studio.

So we make V our experiences a our experiences projection mapping.

So anything that puts the use of right at the center of an immersive three be interactive world, and we're quite far ahead with that sword technology.

I'm not saying that as far ahead as a lab in the university somewhere.

It's working on this stuff, but you know, we're first in line for for the D K one, the Oculus rift when you know the Kickstarter when live we were there putting our money down and going, Yeah, that's the future we're working with.

All meant reality from slightly before actually set up drawing coat.

So, yeah, it's work for hire studio on dhe.

We're working with some great clients for the comes a point where you say OK, we've made a lot of products for people.

Now it's time to really part money where our mouth is and make a product ourselves, which is what's what.

Don't you see behind me, a couple cuts out that will fall over if there's a gust of wind.

But yeah, they're basically toys that are brought to life with the magic of old men.

But again, Andi Yeah, you can see the simple piece of plastic.

You know, we're not talking about a very expensive toy.

We're talking about something that is, there's no technology inside that's totally on.

We get a mobile by Sony IOS or Android Device.

Of course, we've seen mobile augmented reality before you know, it's been going has been knocking about too many years before The current generator smartphones with touch screens even on, but it's really coming into its own now on dhe particularly.

Obviously, we've seen the success of Pokemon go, but we do think a little bit more sophisticated cause the platform, The powers.

I'm not necessarily with the device, is Jack?

There is some incredible device going, but but yeah, with swat bots, We wanted to make the most of a r.

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SwapBots - 通訊主管Phil Charnock (AR Toys) (SwapBots - Head of Communications, Phil Charnock (AR Toys))

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