we have evolved and hypothesis, and it is simply that we feel that they're going to find their identity through consumption.
So we're in the past, we have been making products for young people as against old people.
Little class people is against perhaps higher class people.
The suggestion is that we need to refine this further into a more segmented market.
Not only do we need product sport young people, but for sophisticated young people as against perhaps loving young people are literal minded young people.
In other words, in our product differentiation, we feel that way need to build in personalities, in other words, that through consumption and through identification with products and service is people will gain some identity.