And you know, people can watch these at home,

人們可以在家觀看這些演講影片，

in their pyjamas, at their leisure, whenever they feel like it.

穿著他們的睡衣，利用他們的閒暇時間，隨時想觀賞就觀賞。

So you kind of wonder:

你也許會感到納悶：

why would anyone come to any of our events?

為什麼有人會來實際參加我們的活動？

I think that the answer to that is: Experience.

我認為這個問題的答案是：體驗

I think the experience we provide is really important.

我們所提供的體驗是非常重要的

You know, people connecting around the power of ideas

人們在想法的交流下連結彼此

and so what this says, to me and to all of us,

這句話的意義，對於我以及我們全部的人

is that we really need to put as much time and effort

我們需要付諸相同的時間與努力

into thinking about what that experience is

在思考體驗究竟是什麼

as we do into curating the speaker program.

以及在組成講者計畫這兩件事情上

For me, it's always been a key piece of TED - experience planning,

對我來說，「體驗規劃」一直是TED很重要的一部分

but it really hit home when,

但它真的成功之時

in 2008, we decided to do what ultimately became TEDActive.

是在2008，我們決定舉辦TEDActive

It was a simulcast event that we had in Aspen.

它是一個在亞斯本舉辦的電視與廣播同時播放的活動

And so, you know, we really had to look at it and think

我們認真的看待和思考這個活動

what do you do so that we are not just...

要怎麼做才不會只是...

- It was 300 people at that time - what do we do so we're not

（那時候有300人參與）我們要怎麼做

300 people sitting in a room watching television together?

才不會讓活動只是300人在一間房間內一起看著電視？

And these people paid a few thousand bucks to be there by the way, right?!

畢竟這些人還付了幾千元來參與這個活動，不是嗎？

So, we really thought about, you know, putting some great exhibits in,

我們想過要舉辦一些盛大的展覽

and thinking about ways that people can connect to the event.

以及思考人們如何能與這個活動有連結的方式

Well, the plan was great and then... we got there.

這個計畫很棒，但當我們到達活動地點時，

And we had a little... mere disaster.

我們遇到了一點小災難

Someone on the AV team hung a projector really close to a sprinkler head

影視音效組的某位成員把投影機掛在離灑水器上端非常近的地方

and the fire alarm went off.

接著火警警報就響起了

What you are looking at here is our disaster,

你現在看到的就是我們的災難現場

you know, is raining down on all of our equipment.

水像下雨般淋在我們所有的器材上面

This is less then 48 hours before the event started.

而再過不到48小時活動就要開始了

You see our couches and our plush chairs and blankets and our equipment,

你可以看到我們的沙發、絨毛椅、地毯，所有的器具

and all of our electrical stuff - that's all there,

所有的電器用品，全部都在那裡

it's all getting rained on.

所有的東西都被淋濕了

And so... it was amazing, so, also (Laughter)

那真的非常的神奇，除此之外（笑聲）

we had some kind of...

我們算是

didn't really think the whole thing through quite well enough.

沒有將整個事情想得非常周到

We had 3 staffers! 3 TED staffers at TEDActive in 2008,

我們有3位TED的工作人員在2008年的TEDActive活動現場

for 300 attendees.

要面對300位參與者

So, attendees were showing up.

參與者們陸陸續續地出現

The registration was right outside of where you are seeing all this water.

報到區就位在這地板充滿水的地方

They were showing up to register and it was super loud, fire alarm was going off...

參與者們陸續出席、報到，整個會場鬧哄哄，而火警警報依然持續響著

and they were like: "OK, how can we help?"

他們表示「我們可以幫忙什麼嗎？」

And we said: "You know what?

你知道嗎？我們接著回應：

Can you run to the gym and grab all the towels you can find?"

「你可以去體育館幫我把在裡面的毛巾都拿起來嗎？」

"Can you get some hair dryers? Can you pick up this mop and help us?"

「你可以幫我拿吹風機嗎？你可以幫我們一起拖地嗎？」

And it kind of set the tone for the week. And what we found then

這些事情為那一週定了調。我們從中發現到

was that all the people that had helped out, and pitched in,

那些一開始有貢獻己力一起和我們做事的人們

kind of wanted to do that the rest of the week.

在那週會持續地幫助我們做事

And that inspired others to pitch in.

也因此激勵別人加入一起幫忙

And then, the truly amazing thing was that everyone who did pitch in

神奇的事情發生了，那些貢獻己力的人們

had a fantastic time! They loved it! We got help! It was amazing!

有著美好的時光，他們喜愛這項活動！我們也得到了幫助，真的是很令人驚奇

And it created this incredible sense of community.

這不可思議的事情創造了所謂的社群團體

And that's when I realized, you know,

從這件事我了解到

that community was the most important asset that we have.

社群團體是我們擁有的最重要的資產

And we all have that asset, every person in here.

每個人都擁有那個資產

And it's free and it's

它是免費的

I think really fun to think about all the things we can do with that.

想著我們可以利用社群團體來完成一些事情是很有趣的

And we learn so much from you all and all things that you do with your communities.

我們從你們所有人以及你們的社群團體身上學到了很多東西

It's, really cool. And I think that's something,

這真的是很棒的一件事

everytime we have a TED event, we really, really think about

每當我們有TED活動時，我們會思考著

where can we connect with people and how can we connect them with each other.

我們可以從何處連結人們以及如何讓人們互相產生連結

And that's from the e-mails that go out after you register.

那些連結就源自於你們登記註冊之後的電子信箱

This is an e-mail that we sent leading up to TEDActive, every week.

這是一封我們每周會寄送，引領你到TEDActive的電子郵件

This is one where we introduced everybody to the people

在這裡我們介紹給人們

who were like the host of the event.

活動的主持人

You'll see people here at TEDGlobal with a tag on their name badge.

在TEDGlobal這裡你會看到人們的名字上有著標籤

They are here to help people, first timers, find their way around.

它們在這裡幫助人們、新手，找到他們自己的路

It's fun to get them connecting online.

在線上把人們連結起來是很有趣的

There is a TEDGlobal 2013 Facebook group.

臉書裡有一個TEDGlobal 2013的社團

We do that at TEDActive, too.

我們在TEDActive也做同樣的事情

So, later on, in this newsletter that you see here, but it is not pictured,

接著，在這個商務通訊裡你會看到，雖然它沒有被用成照片放在上面

we talked about some of the stuff people were talking about online.

我們談論著人們在網路上討論的事物

And it helps to get people engaged.

這幫助了人們參與其中

And then, down to how you walk out of the events...

接著，來看看你是如何離開活動的...

this is Jessy Arrington at TEDActive a couple of years ago.

這是幾年前在TEDActive的Jessy Arrington

The whole thing was over,

整個活動結束了

we were walking out to our party and she brought rainbow colored hats

我們正走出派對現場時她帶了一些七彩顏色的帽子

and everybody wore solid coloured shirts and we walked out

每個人穿著單一顏色的襯衫，在歡送會後

after a marching band and rainbow colours to our farewell party.

我們隨著樂隊以及七彩的顏色中步離會場

We also like to put together places were people can make stuff.

我們也喜歡把人們聚集在可以一起製作東西的地方

It helps introverts connect really well actually,

這的確幫助了內向的人與其他人有很好的連結

because for some people it's really hard to walk up and introduce yourself,

因為對有些人來說走到別人面前並自我介紹是件非常困難的事

but they still want to be talking to people.

但是他們仍然想和群眾交談

So a great way to engage them is to allow people to sit down and make stuff,

一個非常好讓他們融入的方法就是讓人們坐下來製作物品

and feel creative and be creative.

去感受創意和變得有創造力

And then, that has this incredible benefit too,

這方法也有著驚人的好處

of giving you fantastic artwork for your event,

它為活動提供了極好的藝術作品

that's been created by the community that everyone feels really proud of too.

創造這些藝術品的社群裡的每個人也都感到很自豪

So that's the sculpture that these people were contributing to.

照片上的就是這些社群裡的人貢獻己力做出來的雕刻品

That was at TEDActive this year. The artist is Grace Hawthorne.

這在去年的TEDActive展出，作者是Grace Hawthorne

And we also had this artist Kyle Johnson, who brought materials to make flags.

還有這位帶了材料來製作旗子的藝術家－－Kyle Johnson

And everybody could make a flag that sort of represented their personality.

每個人都可以製作一個代表自己個性的旗子

So if you look at it, it created this beautiful sort of landscape

你看看這照片，這活動創造了一幅美好的景色

of artwork representing all the people at TEDActive out there.

這些藝術品代表著在TEDActive全部的人們

And it looks great as a whole, but what's really awesome

整體看起來是非常棒的，但更令人感到敬畏的

is that you go up to each one of those very different flags,

是你走近去看看每個不同的旗子

and that represents a different personality of someone who is there,

每個旗子都代表著現場某個人的人格特質

which is really fun.

這是件非常有趣的事

But, you guys are doing these things too

你們也正在做這一類的事情

and TEDxManhattan did something I think is great:

TEDx曼哈頓做了一件我認為非常棒的事

you don't have as long to get people to connect.

你不需要很久的時間就可以讓人們有互動

They had a family style lunch, people were passing dishes.

他們有著家庭式的午餐，人們傳遞著盤子

It feels like, how can that not be intimate, right?

如此一來他們怎麼能不變的親密，是吧？

How can you not get to know the people you are sitting next to?

你怎麼會不認識坐在你旁邊的人？

TEDxSingapore had do-it-yourself name badges.

TEDx新加坡有自己製作的姓名標籤

People made name badges that,

人們製作的姓名標籤

not only said words that represented them,

不僅寫了代表他們自己的文字

but visually represented them as well.

更在視覺上表現他們自己

It was pretty cool.

這是非常酷的活動

There is another asset that we all have, all of us,

另外一個我們全部人都擁有的資產

that I think also contributes to experience

我認為也能夠增進體驗的

and that's space - event space.

就是空間，活動空間

It's stage design, it is like the flow of a room,

活動空間指的是舞台設計，就像是一個房間內擺設的流暢度

thinking about all of these elements really add to the experience.

認真思考著如何設計這些元素能夠更增進體驗

Thinking about the ideas that are inspired by the space that you choose.

認真思考從你選擇的空間所激盪出來的設計想法

TEDxUbud. Look at that!

TEDx烏布，看看那照片！

It's a bamboo pavilion, then they got bamboo mats out there.

它有著竹子做的涼亭，還有竹蓆鋪滿在地上

I'm dying to crawl into that picture and sit on one.

我都渴望著能夠爬進照片裡面，坐在一片草蓆上

And they have flowers for their TEDx logo.

它們的TEDx標誌都是用花堆成的

TEDxAlmedalen in Sweden.

位在瑞典的TEDx榆樹谷

What I love about what they did is it's a really simple set up, right?

我愛它們簡樸的配置

The idea behind this: it's at midnight!

設計背後的意義是：活動在午夜舉辦！

They had their TEDx at midnight outside! You don't need much.

他們的TEDx聚會在午夜的戶外舉行！所以它們不需要很多的設置

TEDxLaçador:

TEDxLaçador

they decide to use their environment to put their attendees in a cage -

他們決定善用他們的環境，把參與者放進籠子裡

(Laughter) - Not sure what's going on with that one.

（笑聲）我不太確定活動後來是如何

But actually it was on a farm and they let them roam free.

但實際上活動是在一個農場，參與者可以自由地漫步在會場

A beautiful farm that created a good experience for everyone who was there.

一個美麗的農場為所有在場的參與者提供了一個美好的體驗

And I'm sure it really formed the event too.

我也確定它形塑了這整個活動

At TEDxRio+20 they built a venue

在TEDxRio+20他們建造了一個集會的場地

and the spectacular thing about that too is that every piece of that -

令人對這個場地驚奇的事情是它的每一個部分

Look at the size of that! Every piece of that was reusable ladder,

看看它的大小！它的每個部分都是由可重複使用的梯子

when it was taken down.

當它被拆下來的時候可以再度使用

Stage design is also important and it's something that

舞台設計是非常重要的，它是一件

we really care about and we love to see what you all come up with

我們很關切的事，我們也喜愛看著你們能想出什麼點子

because it also impacts the videos that we see in the end,

因為它也影響著我們最後會看到的影片

so it's really important to think about it.

所以認真思考它是很重要的

TEDxEdmonton is known around the office for their fantastic stage design,

TEDx艾德蒙頓以它辦公室旁極棒的活動場地設計聞名

we love different stages they've turned out.

我們喜愛他們所設計出的不同場地

I think this one from TEDxMidAtlantic is really wonderfull.

我覺得這個TEDx中大西洋的設計是非常棒的

It's so simple - bookshelves, with special books on the stage.

它的設計簡單－－在舞台上的書架，有著特別的書籍在架上

That's something that is easily achievable,

這是很容易達成的設計

but really well thought out too.

但也是個出乎人意料的設計理念

I think, this one, from TEDxCairo,

這個在TEDx開羅的設計

is really nice and just shows the power of lighting.

非常的棒，顯現出了光影的力量

You know, that's lighting to create ambience.

是光影效果創造出了氛圍

And then, there is a third thing that I think we all have in common

我認為第三個我們擁有的共同點

with what we do and that is this massive passion.

就是對事情的巨大熱忱

The love and what this allows us to contribute to each event

這份熱情讓我們貢獻己身在每個活動上

is the kind of ideas that don't relate to anything else but just

它是一種無關於任何事情的想法，只是單純的：

"Wouldn't it be cool if...?!"

「如果那樣的話應該會很棒吧？」

And so, TEDxSanna said,

TEDxSanna說

"Wouldn't it be cool if we could put our logo

「如果我們能讓我們的標誌

on a mountain side and you could see it from Google Earth?"

利用Goolge Earth在山坡上看見它，那樣不是很酷嗎？」

Yeah, that's good work!

是啊，那是個很棒的成品

TEDxSanaa, right?!

TEDxSanaa

In Yemen.

在葉門

TEDxKids@Chiyoda in Tokio

在東京的TEDxKids@Chiyoda

decided to do an audition event for kids!

決定為孩子們辦場試鏡活動！

Fantastic!

棒極了！

A lot of you guys know about the cupcake love website

你們很多人都知道愛杯子蛋糕網站

on the page on Facebook with people who just made TEDx cupcakes.

就臉書的粉絲專業頁面上，有著人們製作的TEDx杯子蛋糕

And what I think is amazing is how many of you all

我想知道你們當中有多少人

contributed cupcakes to that.

曾經貢獻己力做過杯子蛋糕

Who has in here?

在座誰有做過？

Oh, that's pretty great!

那真的很棒！

Then in TEDxDetroit, every year they gather their attendees outside

接著在TEDx底特律，每年他們在戶外聚集它們的參與者

and make a big X and take a photo of the attendees.

參與者們會排成一個大的X型並照相紀念

Which I think is fun.

我覺得是滿有趣的

So, I'm going to end this with another disaster story.

我要用另一個災難故事來結束這個演講

(Laughter)

（笑聲）

Because I love those and I've had a few of them

因為我喜歡這些故事，我有過幾個災難事件

and I know lot of you have had a few of them too.

我知道你們很多人也曾有過

But this is one where all of those three components

但接下來這個故事是三個元素

ended up coming together,

最終集結在一起

to not only save the day,

不只是救了那一天

but actually provide an incredible experience for people who were there.

更實際上提供給當時在場的人們一個極棒的體驗

Last year, we did a series of talent search events.

去年，我們作了一系列的探索才能的活動

We did one in Sao Paulo, Brazil and we had this horrible thing happen

我們在聖保羅、巴西舉辦過，然後我們發生了可怕的事情

there was a weird power problem

電力系統出了問題

and we lost power a few times, for accumulative 3 hours.

我們斷斷續續失去電力好幾次，累計三小時

So, I was co-hosting it with Rodrigo Cunha,

我和Rodrigo Cunha一起主持活動

and we had to kind of fill the time,

我們必須要填補其中的時間

because we had all these speakers who'd worked so hard on their talks,

因為我們的講者是如此的努力準備他們的演講

and we really owed it to them to keep the audience there.

所以我們更應該要努力留住觀眾

We had no idea actually how long it was gonna take,

我們不知道到底需要花多久的時間

but we knew we had to go to plan Z.

但我只知道我們必須想出Z計畫

We had to really do something right?!

我們必須做點什麼對吧？

So, we started trying to get people up on stage and it was not easy...

我們開始試圖把人們留在台上，這很不容易

First actually, the space thing really helped us out

第一點，實際上，活動空間幫了我們很多忙

because the way they had planned their space

他們的空間設計

was that there was a main theater and then also a simulcast area.

是有一個主要的講堂，還有個電視與廣播同時播放的區域

So we did loose some people over time.

隨著時間進行我們確實有流失一些人潮

The event was due to end at 9pm and it ended up at ending at midnight,

活動原本預計在9點結束，但最後到了午夜才結束

so it was quite late.

所以是進行到非常晚

And we lost a few people, but you could not feel it in the room at all.

我們流失了一些人，但你卻一點也感覺不到

Every single seat in the theater stayed packed until the end

直到活動最後講堂裡的每個座位都還是坐滿了人

because of that simulcast area.

也因為那塊電視廣播同時放送區域

Everyone was able to stand there and watch live

每個人都能夠站在那裡並實況觀賞

and that really made a difference.

這與在現場並沒有什麼不同

The other thing, we just looked around and said,

另一點，我們看了看周圍說

"OK, what do we have? We don't have power, it's late at night,

我們有什麼？我們沒有電力，現在也已經午夜

we have nothing, we've got iPhones with flashlights on, and much people.

我們什麼都沒有，但我們有很多的人，開著他們iPhone的手電筒

So, we started getting them up and trying to get stories out of them.

所以我們開始讓他們上台，從他們身上汲取一些故事

We sort of figured out how to do that

我們想著要如何進行

and had people come up and do stuff and it was a little hard

請觀眾上台並做一些事，雖然有一點點的困難

and then people started to come up and sing and do talents and stuff.

但人們真的開始上台、唱歌、表演才藝……等等

And what you see here is these 3 women getting on stage, leading us all in a song

你在照片裡看到的是三位女性在台上，帶領我們一起唱歌

and the only reason you're seeing it lit at all is because of the camera's flash,

你可以看到有光是因為那是照相機的閃光燈

but there are 2 of us holding iPhone flashlights up on them,

但我們當中的其中兩位有拿著iPhone的手電筒照亮她們

and it turned into this totally magical thing.

進行到最後整個活動變得很迷人