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  • There are five trends that are going to be shaping e-commerce in the coming years. The

  • first trend is going to be touch commerce, so basically, we've already seen that shoppers

  • are using their tablets and their mobile phones a lot more. The user experience is better

  • and the shoppers actually like that because the conversion rates are higher.

  • We're going to see more and more responsive design websites. We're going to see in-app

  • purchases, so that's going to be pretty big. Another thing that's going to be big is going

  • to be virtual demonstrations, so things like using augmented reality and things like that

  • will be pretty popular.

  • The second emerging trend is going to be location based commerce. We're already seeing the beginning

  • of that. Basically, people are going to be shopping on the go using their mobile phones.

  • They're also going to be shopping for location specific products. They might be receiving

  • location specific deals.

  • It's going to be all focused around location, where you buy, what you buy and you're also

  • going to be paying with your mobile phone. That's emerging trends, mobile wallets are

  • not there yet, but we're going towards that.

  • The third trend will be online to offline integration, so small businesses are going

  • to be using the technology that we've been using forever with tablets and folders and

  • stuff like that. Basically, the experience of the consumer is going to be a lot quicker

  • and a lot better. We're going to see things like virtual merchandising with their tablets

  • in store, instant checkout to make the experience quicker.

  • On the back end, there's going to be a lot more gathering of hard data. Where the customers

  • are going in the shop, what they're doing, and as well as basically communicating with

  • those customers when they get in store and when they're trying to leave. That's going

  • to be an emerging trend.

  • The fourth trend that we're going to see emerging is demand side signaling. With the explosion

  • of e-commerce and social media, we can know a lot better what customers want and what

  • they like. Brands and retailers are going to be using that data a lot more to try to

  • anticipate demand and create, actually, the products that the customers are going to want

  • in the future.

  • The last trend that's going to be emerging is the customization of the products that

  • you can buy and the curation of your experience. First of all, there's going to be more and

  • more independent retailers that are going to be online.

  • Then, you're also going to be able to personalize the products you buy. Adding your name, adding

  • information, there's a lot of new software that can basically plug into different e-commerce

  • solutions, to basically customize everything you buy.

  • Then there's the curation of experience. Every experience you get will be tailored to your

  • own personality, to your own likes, to your wants, to everything you do. It's going to

  • be a lot more of a sexy, personalized experience for you. That's going to be the last trend

  • you're going to want to look into.

  • To recap, the five trends are number one, touch commerce. Number two, location based

  • commerce. Number three, online to offline integration. Number four, demand side product

  • signaling and number five, customization of products and curation of experience.

There are five trends that are going to be shaping e-commerce in the coming years. The

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2013年電子商務的主要趨勢 (Top E-commerce trends of 2013)

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    hhhiii 發佈於 2021 年 01 月 14 日
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