Maybe to your followers, to your subscribers?

What is the right answer now?

Today I'm gonna share with you.

That is pretty profound.

And I don't think it is an inside that you get from anybody else except from me.

First of all, knowing that it is not about social media following it is about social capital.

I talk about that in my book.

Unlock it.

The difference between social media following there's a social capital.

Is social media following you?

Just popular.

You have a lot of people falling you and that's good.

That's fine.

But social capital meaning that you actually have people would like you know you and trust you and able and willing to buy from you that social capital Unless you turn your social media following into social capital.

I believe that social media most of time is a waste of time.

Okay, you don't want to use social media for pleasure.

That's a business person as an entrepreneur, as someone who is smart you wanted use social media for profit not all the time, you can also use it for purpose.

just for impact.

That's OK then.

You're not counting on generating a profit from it.

That's probably fine.

But if you are smart, you should be able to do both combined purpose with the prophet.

Bold goals they don't contradict with each other just so you know.

So let's say I'll give you a perfect example.

Let's say you are adding value.

You you're creating content and say you have a YouTube channel adding value, adding value adding valley and you never sell a damn thing.

Meaning you never offer anything to your audience.

To your followers.

You just keep adding value to creating content.

And you spend years building that following and suddenly one day and you say, You know what?

I've been struggling for years.

I've worked very, very hard.

I have done editing.

It's only me working late 19 producing the best content to entertain, to empower, to educate my audience here and now you own offer something.

You gonna sell your T shirt suddenly your entire follows like Oh, what a sellout.

You sell out you one like this before you never saw as anything?

You're not fucking asshole.

Why?

Because you know, just try to sell a $20 T shirt.

It feels like you just like kill somebody because you'll never, ever so anything to the audience.

So you think you're doing them a service by not offering anything?

You actually do the disservice because there's no one.

There's no way anyone can create permanent and lasting and profound change through a five minute video.

It is egotistical to think you could do that just like there's no speaker in the world that can provoke permanent change in 60 minutes, not a minute speech get all hyped up and excited, and that's good.

They got motivated.

But when they go home, the habits we may people don't change like that overnight unless it's something very drastic.

So by not selling anything, not doing anything for years something you offer something, you're an asshole.

Let's look at the other way less so that the other extreme example.

Now let's say every single content you put out there if Emily did you say Now, every video that you do, you always selling something.

Well, then you're you are destroying the trust.

You're trying to get something with.

Now, first offering something in return, you're tryingto get value without first gift giving Valley first.

So it just like social Capital, always to scrap social media.

Think of.

It's like a Social capital bank if you go to the bank and you try to make a withdrawal without making a deposit, meaning creating good, well, quitting value.

They're living good content.

First tried to do with straw that they go to your bank, you say, Give me some money, right?

Without McKinney deposit that's called robbery.

You get the police right, but versus if you'd be making deposit overtime and you withdraw from time to time.

So you want that ratio so you'll be depositing 1000 2000 5000 when you withdraw.

Withdraw.

1000.

Withdraw.

Keep depositing 3000 and withdraw $1.

See, this is how you accumulate, so there's no right or wrong about the ratio.

Is it?

Is it?

Is it 80% value and 20% offer?

Is it 50%?

Value is 50% offer That depends on the audience.

Depends on your niche Depends on who you're serving, but what you don't want to do is never offer anything, because then you're training your audience.

They have to buy anything from it is not good for them because now you are preventing them from investing with you from buying your product and service.

Is that could, when he served them is not good for you because you're not making a profit.

If you're not making a profit, you'll get burned out.

And how long can you sustain doing this?

If you can't even pay your bills?

You see YouTubers do this, you see, happens a lot.

YouTubers spend years, and they couldn't even afford to pay the bills.

They on making a basic living from the social media platform.

And that's very sad.

And it said it's also because it's only a matter of time that they have to give up.

The passion is only a matter of time that they can't produce content in war because they gotta make a living.

You got to get a job.

It's unfortunate for the followers and fans as well, right and also knowing that when you offer something, if you haven't offered anything for a while, when you offer something, you always have someone from from your list from your following saying, Oh, you know you're selling something.

I don't like you're selling something.

Ignore those losers.

They're never gonna buy anything from you anyway.

They have no value to your life.

Don't worry about it.

Those who are afraid to sell those who hate to sell will always struggle financially.

Look at the people I challenge anyone on social media, they say, 00 yeah, I don't like this person selling this in debt.

That person's broke because in business, anyone with with half a brain with the live intelligence they know in business nothing happens onto yourself something nothing happens until you say something and move a product and moved to Neto's There has to do with Selling has to do with communication.

There has to do with selling.

Makes sense, right?

Anyone knows that anyone I don't like you trying to sell me stuff.

I don't mind it because they don't like to be sold.

He tells me they don't like to sell.

Sells equals income.

People would say, I don't like to sell.

I don't like to be sold.

It's like I don't like money.

There's no different.

So offers make offers from time to time, you could do it.

Maybe that's a start off with 80% Valley value value.

They say you, let's say of Lobito every single day, seven days a week to seven videos value value value and then offer Vali, Vali Valium and then offer right.

You can do two days a weak start off with that and see how your audience response Then if they're like okay, this is no problem.

And guess what?

No one is pointing a gun to their head and ask him to buy.

If they don't want to buy, you could probably enjoy a content just that's perfectly find another.

Buy anything, right?

You're talking to the small percentage who want more from you.

You're talking to a small percentage who do want to invest at a high level with you.

So why wouldn't you give them opportunity like that?

Why wouldn't you give him a chance to work with you further?

If you do have those product and service is you're doing it for those and for the ones would can't well may never spend any money with you.

And that's okay.

You do it out of the goodness of your heart.

That's okay.

Just that's for purpose.

There's no problem, right?

Maybe they would never be able to afford to purchase What offer?

That's okay, right?

You keep accumulating their social capital percentage of them.

We want to do business with you.

So that's my recommendation.

Common below.

If this makes sense to you And don't forget to hit the subscribe button and turn on vacation and subscribe to my channel.

Yes, I'm asking you as well so I could accumulate Maur Sochaux Capital I am teaching you what I do.

I preach what I practice.

I walk the top so go ahead and do that right now.