Name: 【TED】Juan Enriquez: 你的網上生活, 變成永遠的紋身 (Juan Enriquez: Your online life, permanent as a tattoo)
Uploaded: 2013-06-01T08:48:55.000Z
Duration: 5 min 58 s

情態副詞

four subjects that obviously go together:

big data, tattoos, immortality and the Greeks.

巨量資料、紋身、永生和希臘。

不需用到一個字就能有力的傳達。

紋身又可以敘述很多不同的故事。

What happens if Facebook, Google, Twitter, LinkedIn,

如果你每天會使用的像是 Facebook、Google、Twitter、LinkedIn、

cell phones, GPS, Foursquare, Yelp, Travel Advisor,

手機、全球定位系統、Foursquare、Yelp、Travel Advisor

And what if they provide as much information

about who and what you are as any tattoo ever would?

What's ended up happening over the past few decades

is the kind of coverage that you had as a head of state

is now being applied to you every day by all these people

who are Tweeting, blogging, following you,

這些關注、訂閱、追蹤你的社群網站用戶，

watching your credit scores and what you do to yourself.

正檢視著你的信用評分以及觀察所有你的一舉一動。

而電子紋身一樣很能溝道一切。

And as you're thinking of the consequences of that,

在你想着電子紋身所帶來的後果，

it's getting really hard to hide from this stuff, among other things,

一分一秒過去，你愈來愈難避過它們，

because it's not just the electronic tattoos,

it's facial recognition that's getting really good.

人面識別科技也愈來愈精準了。

So you can take a picture with an iPhone and get all the names,

光用 iPhone 拍張照就可以看到每個人的名字，

although, again, sometimes it does make mistakes. (Laughter)

雖然，好吧，有時候並不是百分百準確。(笑聲)

But that means you can take a typical bar scene like this,

不過這又表示，例如這酒吧的畫面，

take a picture, say, of this guy right here,

你拍張照，就拿這人的臉孔來說，

get the name, and download all the records

你可以找出他的名字，然後下載他所有的電子紀錄。

before you utter a word or speak to somebody,

absolutely plastered by electronic tattoos.

And so there's companies like face.com that now have

甚至 face.com 這類公司，在網路上

[Company sold to Facebook, June 18, 2012...]

[ 2012 年 6 月 18 日，Facebook 收購了這家公司]

There are other companies that will place a camera

like this — this has nothing to do with Facebook —

這樣的相機 – 完全與 Facebook 無關 –

they take your picture, they tie it to the social media,

拍下你的照片後，再置入社會媒體，

they figure out you really like to wear black dresses,

他們便發現你很喜歡穿黑裙子，

so maybe the person in the store comes up and says,

這時候店員可能會走過來跟你說:

[In the future, everybody will be world famous for 15 minutes.]

[在未來，人人都會是十五分鐘的名人。]

What if you're only going to be anonymous for 15 minutes? (Laughter)

變成 [你只能默默無聞十五分鐘]? (笑聲)

Well, then, because of electronic tattoos,

maybe all of you and all of us are very close to immortality,

And if that's true, then what we want to do

is we want to go through four lessons from the Greeks

Well, the Greeks thought about what happens

when gods and humans and immortality mix for a long time.

神、人和永生牽扯在一起的後果。

Remember? He did a horrible thing, condemned for all time

記得他嗎？他犯了罪，受譴責要

to roll this rock up, it would roll back down,

將一塊巨石推上山，然後巨石又會滾下山腳。

you're going to be rolling up and down for a long time,

第二個神話：俄爾甫斯。他人不錯，

charming to be around, great partier, great singer,

有魅力，是個社交好手，又很會歌唱。

loses his beloved, charms his way into the underworld,

失去他的愛人後，他便闖入地獄

only person to charm his way into the underworld,

他是唯一能夠用魅力闖入地獄的人

結果祂們答應釋放俄爾甫斯的嬌妻，

但走出地獄之前絕對不能回頭看自己的妻子。

So he's walking out and walking out and walking out

and he just can't resist. He looks at her, loses her forever.

但終究忍不住回頭看了她，就此永遠失去了她。

With all this data out here, it might be a good idea

not to look too far into the past of those you love.

我們應該小心不要太深入地查看親朋好友的過去。

Greatest runner. She would challenge anybody.

Well, he had all these wonderful little golden apples,

and she'd run ahead, and he'd roll a little golden apple.

每當阿塔蘭塔跑過他，他就滾出一顆金蘋果，

She'd run ahead, and he'd roll a little golden apple.

再跑過他，他就再丟出一顆金蘋果。

She kept getting distracted. He eventually won the race.

阿塔蘭塔不停被分心，最後希波墨尼斯就贏了賽跑。

Just remember the purpose as all these little golden apples

come and reach you and you want to post about them

po文、推特、或是在深夜傳訊息時，

or tweet about them or send a late-night message.

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【TED】Juan Enriquez: 你的網上生活, 變成永遠的紋身 (Juan Enriquez: Your online life, permanent as a tattoo)

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