I can't in York because I see it in a movie.

I was 23 years old and I have $400 in my pocket.

I watch TV to learn English.

On in the morning, I learned how to say eggs and wish a friend of mine.

He had a factory for handbags and he offered me a job at that time.

I don't know nothing about handbags, but I learned a business first.

After four years, I decide to open my own factory.

I'm here and I'm Alex, and we're the owners of Pietro handbags in New York City.

We're in the heart of Chelsea and one of the only factories that still exists in the city.

When my dad started, they have money for a baby sitter, so I spent a lot of childhood.

Here's in this factory, but I still have all my figures.

I still have everything I want to go into architecture originally, But one day I had an epiphany.

I just couldn't walk away from this business that my father built from scratch.

The next day, I showed up to the factory like that.

I wouldn't work here.

Designing is a combination of my father and I.

We just come in and we start piecing things together.

Being in New York City year, inspired by everything.

There's so many walks of life, you know.

You go on the train and they see a woman wearing one handbag with shells as to others that are on the other shoulder.

So it's like you try to figure out How could I make her life easier?

Nowadays?

The craft is very difficult to come by.

For a lot of our employees.

It's been passed down generation generation that's just dropped it on top.

So we do tours for F I T students Per Parsons for Pratt on, we introduce him to the art of making handbags about 2015.

We really started seeing a big decrease in sales because so many stores and little boutiques are buying from us started going out of business.

I have to keep the factory going.

I don't want to send them my employees to the employment because I don't have so I was like, really got to double down and shift.

Our focus is selling direct to consumer by driving business to our website.

It's very easy to get lost out there.

I mean, everybody has a website nowadays, so we really gotta make our presence known way started marketing online to help people find us on the Web, and I still learn that part of the business every day.

This last year, almost 20% of sales came from the website, which is the most we've ever received, and the majority of traffic came from Google.

My dad retired in June.

He has not collected a paycheck in almost a year now and he's still with me every day, working 70 80 hours a week.

I'm his employees now.

He's my boss to an extent.

I always tell him you did it.

You did what every immigrant want to do.