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  • - Elon Musk has painted this world

  • of electric cars that can drive themselves,

  • but if he couldn't keep the company afloat,

  • then was Tesla going to be able to survive long enough

  • for Elon Musk to deliver this vision.

  • - [Narrator] Less than a year ago,

  • things looked bleak for Tesla,

  • when shares dropped below $200.

  • But, in just seven short months,

  • CEO Elon Musk has turned the company

  • into the most valuable U.S automaker of all time.

  • So, how did the embattled founder

  • get back to delivering the impossible for his shareholders?

  • - 2017 and 2018 were largely a trip through hell

  • for Elon Musk and Tesla.

  • Things didn't work out as planned.

  • - [Elon Musk] Boring, bonehead questions are not cool.

  • Next.

  • - [Joe Rogan] It's tobacco and marijuana in there.

  • That's all it is.

  • - Today, the SEC filed securities fraud charges

  • against Elon Musk, stemming from his August 7th, 2018

  • statements that he was considering taking Tesla private.

  • - [Narrator] These image problems for Musk

  • were compounded by production issues for Tesla.

  • Model 3 deliveries were delayed

  • and the promised $35,000 price tag was never met.

  • - He had very ambitious targets

  • to build the Model 3 compact car in California,

  • and it turned out way harder than he expected,

  • in part because of Elon Musk's vision for automation.

  • He talked about an idea of being able to turn the lights off

  • and let the robots do their work.

  • Well, the plan and the vision

  • turned out to be much more complicated

  • than anyone anticipated or at least he anticipated.

  • - [Narrator] Then, on day one of 2019,

  • U.S. customers were hit with an effective price increase

  • to buy any Tesla.

  • The federal tax credit for electric vehicles was cut in half

  • as part of a planned year-long phase out.

  • - The company announced it was lowering the vehicle's price

  • because it was essentially trying to counteract

  • that effective price increase.

  • Some took that as a sign that Tesla perhaps had peaked

  • at the number of customers in the U.S.

  • willing or able to afford that higher-price Model 3.

  • - [Narrator] A week later, Tesla started construction

  • of a new factory in China, the country's first

  • entirely foreign-owned car plant without any local partners.

  • - China's the world's largest auto market,

  • huge consumer of electric vehicles and luxury vehicles,

  • so, in a lot of ways, a really good place for Tesla to play.

  • - We're incredibly excited to break ground

  • on the Shanghai Gigafactory.

  • - Elon promised that, by the end of the year,

  • the factory would be up and running

  • and they would be building cars.

  • That was a remarkable promise to make,

  • and a lot of close auto industry observers

  • really questioned if that was gonna be possible,

  • thinking that perhaps this was yet again

  • another overly ambitious target

  • that Elon Musk was setting for the company

  • and that in reality it would probably take much longer.

  • - [Narrator] First quarter sales were worse than expected,

  • beginning the year with a loss

  • just months after Musk ensured shareholders

  • that Tesla would be profitable

  • every quarter into the future, short of a disaster.

  • - Analysts looked at it, and they really began to wonder

  • what the demand level was like here in the U.S.

  • Some of the older vehicles, like the Model S and the Model X

  • had been the underpinning of the company's business,

  • and if demand was falling off for those vehicles,

  • that would raise questions about

  • the financial house that Tesla had built.

  • - [Narrator] The stock continued to fall,

  • and in early June Tesla closed at just under $179 per share,

  • the company's lowest closing price of 2019.

  • - So the third quarter, we're starting to see

  • the fruits of Tesla's labor.

  • They've been working to get the Model 3s

  • to Europe and into China.

  • And a turning point for Tesla in 2019

  • was really the announcement of a surprise profit,

  • and the company started looking like,

  • well, maybe they are on the right track

  • and a return to a story of potential growth.

  • (audience cheering)

  • - [Narrator] At the end of November,

  • Musk revealed Tesla's long-awaited Cybertruck,

  • the world's first electric pickup truck.

  • - Doesn't look like anything else.

  • (audience laughing)

  • - [Tim] As the event began to unfold,

  • they were talking about features that

  • really you don't normally talk about in a new car

  • such as windows that were bulletproof.

  • And so, onstage, Elon and his people

  • were making a demonstration of this,

  • and they got these metal balls.

  • - Sure?

  • - [Elon] Yeah.

  • (smashes window)

  • Oh my God! (crowd oohing)

  • - This like unheard of,

  • that you normally don't see a CEO onstage

  • with such a colossal demonstration gone awry.

  • So the next day, you might think the stock might go down,

  • but in fact you're seeing huge conversations

  • about this vehicle.

  • - [Narrator] Just days later, Musk tweeted

  • that more than 250,000 people

  • had placed pre-orders for a Cybertruck.

  • - From there, something interesting happened.

  • It returned the conversation to the future of Tesla.

  • It was always what had they done today

  • and why were they struggling to get these cars out,

  • and what Musk had been able to do

  • is put the conversation yet again to this new vision

  • of what he was promising for personal transportation.

  • (upbeat dance music) (crowd cheering)

  • - [Narrator] Exactly a year after breaking ground

  • at the Shanghai factory, Tesla held a press conference

  • to announce their first deliveries

  • of China-made Model 3s to Chinese customers.

  • The car maker also confirmed it had met

  • another of Musk's seemingly impossible goals:

  • delivering at least 360,000 electric vehicles in 2019.

  • - The surprise here was that Elon

  • delivered on what he'd promised,

  • something that he'd struggled in the past,

  • but here he was executing,

  • something that really enthused investors,

  • because if he could deliver on these promises,

  • what other promises could he deliver on?

  • - [Narrator] Tesla just reported another profitable quarter,

  • but the future is still uncertain.

  • The company has yet to deliver a full-year profit,

  • and it's unclear how long success in China will last.

  • The entire Chinese car market

  • has been falling steadily for two years,

  • and demand for electric vehicles

  • has declined for the past few months.

  • - There's still a question

  • about whether Tesla got into China

  • a little bit too late, if the party might be over,

  • so one of the things that Tesla's

  • gonna face here in the coming months is,

  • what's the demand for its vehicles?

  • (soft piano music)

- Elon Musk has painted this world

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特斯拉股價如何在半年內暴漲200% | WSJ新聞網 (How Tesla's Stock Jumped 200% in Half a Year | WSJ)

  • 13 1
    day 發佈於 2021 年 01 月 14 日
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