Name: 馬克斯-布朗利談建立觀眾群和其他對創作者的建議 (Marques Brownlee on Building an Audience and Other Advice for Creators)
Uploaded: 2021-01-14T09:01:30.000Z
Duration: 52 min 7 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

I've followed your channel for a while, but I definitely did not follow it in the beginning when you were viewing software on your laptop.

What, Would you attribute your success too?

Um uh, well, I do a tech videos, so I think that the obvious answer there is tech has been interesting and important for so long that just being in a text face generally for that long has has done a lot for it.

I mean, there's plenty of other of successful tech channels, but has its own unique style as a consistent voice.

Um so I guess just if you combine all those factors consistency plus tech, staying interesting, that's that's mainly it.

Was there any particular inflection point where it really took off?

I get asked that a lot about like, you know, can I point to a certain video date or month or something like what happened to go from, like, nothing toe where it is now from to this day, I looked back and it's mainly just like you can look at charts.

Even that's just that's sort of an upward slope from zero videos to 1000 videos.

You know, it's obviously when you get to certain points like the reputable ity.

The credibility of the channel becomes more significant.

So you're more likely to subscribe to a Tech guy with a 1,000,000 subscribers talking about something you should buy, then a guy with 100.

It's major, really, because yeah, I mean, I I follow a couple subreddit.

It's on like weird YouTube channels, and there are people that have 1000 videos reviewing elevators.

Well, I mean, there's there's always gonna be, like, niche stuff, which people will get really into.

But I think like when it comes to something as personal as a tech product, you kind of want some sort of history to go on a sort of a reputation to look back on when it was like 1000 phones or $1000 now.

So, uh, yeah, I think that's that's helped being ableto have a history of stuff, because in the beginning, you were just doing software, right?

And then did you start getting phone sent to you in, like, the early days of influencer culture?

It was I'd started with all this laptop stuff.

So the first, uh, stuff that got sent to me was a laptop accessories, a mouse, the keyboard with that kind of stuff.

Um, some some paid software I would get, like, a key for $30 off a $50 piece of software.

Okay, um, phone stuff didn't happen till much later.

I remember the first event I ever went to was a Samsung event in New York City, where I met a youtuber for the first time.

Okay, that was probably, like, six years in.

You know, I grew up getting, like, Pirated keys off LimeWire, that kind of stuff.

Did you ever dip into that and think like men?

Maybe I should review final cut pro on my chair.

At one point, I definitely did a whole hacking tosh thing.

Which was definitely not, You know, kosher, I guess.

But, you know, Macintosh world is a whole world.

So I was I was curious about it, and I got into it.

Um, I don't I was never really into, like, you know, downloading Pirated music or any of that stuff, but I could imagine that was its own world for a long time.

Yeah, because I I was curious because as a kid, you have no money when you're starting out your channel.

And I wonder if if you grew up with that hacker ethos like like, have you done a tear down video before or anything like that?

I mean, I was I used to be much more in the building PCs on taking them apart, upgrading.

I had a Mac That one knows the tower death stop Mac Pro with the G five.

Yeah, I didn't like I was replacing the GPU and upgrading the Ram and all that, and I did x p s tower had the same thing too.

But I I guess I never was really fully into the building process as much as I was the final result.

Okay, How well that finished products would work for you.

Okay, But when I watched your videos, now you're pretty into the stats of it all.

Like all those like, hard metrics with the products, right?

I mean, I think if you just look it, if you take a huge step back and just look at what the videos are about, period, especially the reviews.

It's like, how good is this product that this company made going to work for you?

There's a whole bunch of different ways to measure that.

So So what are the what are those metrics?

Like, I've heard you talk about it before in the context of, like, this is a feature that's gonna maybe, like sparks, um, interests.

And this is a feature that I'm going to use every day.

I mean, I kind of you can pick up a phone and use a really cool feature for two seconds.

But when you actually buy the phone Are you gonna use that feature?

Um, there's all sorts of benchmarks that things people do.

Um, and that stuff is useful, obviously, if you have more demanding needs for your phone, But ah, lot of it is literally just evaluating.

Is this really gonna be daily driver material?

One thing I was talking about on a recent podcasts is how it's very hard for the market Thio to recognize how good a product's quality is like just that actual feel like when you sit when you touch an iPhone for the first time.

And so how do you go about quantifying that when you're making video?

I mean, it's really Sometimes I see my job is like a professional user, like I really just have to use it and you get the briefing, obviously, and the breakdown of all the new features and what is new versus what's not new, and you can compare to things you've used before.

Um, but at the end of the day, like you actually have to use it to figure out if it's actually useful.

They'll tell me about any future and tell me exactly There's some New York for you.

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馬克斯-布朗利談建立觀眾群和其他對創作者的建議 (Marques Brownlee on Building an Audience and Other Advice for Creators)

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