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  • - So you wanna become a copywriter.

  • My question is, why?

  • Why do you wanna become a copywriter?

  • Is it because you know that copywriting

  • is one of the most high-demanding professions

  • in today's world?

  • That it is a profession that doesn't require

  • a college degree or a lot of capital to get started?

  • Or is it because that you know that it is a skill,

  • copywriting is a skill that could make you

  • a comfortable six-figure income

  • working from home or anywhere in the world?

  • That it is a skill that once you master it,

  • you could write your own destiny.

  • Regardless, today I'm gonna give you three tips.

  • It doesn't matter if you're considering

  • copywriting as a career,

  • or you're already a copywriter

  • but you kinda wanna take your income to that next level.

  • Are you ready?

  • Tip number one: make sure that you choose one market

  • to start off with.

  • You see, a lot of copywriters,

  • one of the mistakes that they make is

  • they try to be everything to everyone.

  • Imagine you're sitting down with a potential client

  • who wants to hire you for copywriting and they ask you,

  • "So what's you're expertise?

  • "What can you write on?

  • "What kind of topics, what kind of industries

  • "do you focus on?"

  • And you say, "Oh yeah, I can write for any industries.

  • "I can write for the fitness industry.

  • "I can write for the business industry.

  • "I can write B2B, B2C, it doesn't matter.

  • "I can write them all, I can write email,

  • "I can write landing pages."

  • You try to be everything to everyone.

  • A jack of all trades, master of none.

  • When you're getting started,

  • it's much better to focus on one sector, one industry.

  • Something that you're passionate about,

  • something that you have an interest in.

  • Example, let's say if you like to exercise,

  • that you're interested in health.

  • Well, focus on that, just the fitness the niche.

  • Even within the fitness niche,

  • that is such a broad topic, a broad industry,

  • and you just focus on, you know what?

  • I'd like just to focus on the muscle-building part,

  • or just to help women to lose weight

  • or diet plan from the age of 30 to 45.

  • I mean that specific.

  • Choose one thing.

  • Because the longer you're in it,

  • the more insights you'll get,

  • the more you'll understand your target market.

  • This way, when a company hires you,

  • you will have insights that you can bring to the table

  • and say, "Hey, you know what?

  • "I've been selling to this industry

  • "for X amounts of years, for X amount of months."

  • "I know what these customers want."

  • See, that is something that you can bring to the table

  • that is very, very valuable as a copywriter.

  • So focus on one industry to start off with.

  • Once you get better, you could diversify,

  • maybe two or three within the same category.

  • But I'd recommend stick with one market.

  • Tip number two on how to become a copywriter,

  • and that is make it easy for your prospects to say yes.

  • You see, most copywriters, I don't know why,

  • some of them they have such a big ego

  • that they feel like, they haven't done a lot,

  • but they feel like, "Oh, I'm so special.

  • "Look at me, I'm a copywriter, so pay me all this money."

  • They ask for outrageous fees without a lot of track record

  • to backup whatever the fees that they're charging.

  • Instead of doing that, what I did in my early 20s,

  • I called that do or die copywriting.

  • Meaning I would approach prospects and say,

  • "Hey, you know what?

  • "I know you and I, we've never worked together.

  • "I know what I could do.

  • "I looked at your campaign, I looked at your marketing,

  • "I looked at your letters,

  • "I looked at whatever that you're doing right now,

  • "and I believe I could produce more results for you.

  • "I'm not here to be an expense for you.

  • "I'm here to be a revenue generator.

  • "I want whatever you pay me, it pays for itself,

  • "that the minute, the day that you use what I wrote for you,

  • "it would pay for itself.

  • "So here's what I'm gonna do.

  • "I'm gonna take a look at your marketing.

  • "Maybe it's a letter, maybe it's direct mail,

  • "maybe it's a campaign, maybe it's page, it doesn't matter.

  • "Let me re-write that for you, let me write that for you.

  • "If you don't like it, don't pay me.

  • "If you like it and you use it, then pay me X."

  • That's it.

  • I made them an offer that they cannot refuse,

  • it's that simple.

  • Now listen, did I have some clients,

  • some prospects who took advantage of me,

  • who actually liked my stuff and didn't pay me?

  • Absolutely.

  • I got a couple of those.

  • But I wasn't working, I wasn't busy anyway.

  • It's all practice, it's okay, right?

  • But as a result, I'm able to get clients,

  • and out of those some would say,

  • "Hey, this is great work.

  • "I'm more than happy to hire you.

  • "In fact, I wanna hire you on a retainer basis

  • "so you can write for us on a monthly basis."

  • That's how I got started, nothing fancy.

  • Because I made it easy for the prospects to say yes.

  • Tip number three, and that is earn while you learn.

  • You see, unlike a traditional education,

  • unlike other professions, what do you have to do?

  • Tell me, comment below.

  • What do you have to do?

  • You go through four years of college.

  • Whatever profession, maybe five years of college, right?

  • You go through that.

  • You borrow money, you get into debt, student loan.

  • Then by the time you graduate, now you're in debt.

  • You've borrowed money.

  • Now you start earning,

  • you get that job that you kind of want.

  • But you're still not earning yet

  • because all the debt that you've accumulated in school,

  • now you've got to pay those off.

  • Only after you pay those off,

  • who knows how many years it would take,

  • then you start earning.

  • Well, copywriting is not like that.

  • That's not what I did.

  • When I was working for my mentor, Alan,

  • within a year of learning from him,

  • even when I was learning from him,

  • I didn't get paid a whole lot but I was earning some.

  • As soon as I was taking on clients,

  • I was earning while I was learning.

  • Because you see, copywriting is not something

  • that you just read from a book.

  • You can learn something from it, but you learn by doing,

  • you learn by actually getting started, you learn by writing,

  • working with clients, seeing what works in the marketplace,

  • and then you will get insight, you will get data.

  • Hey, you know what?

  • When I write this way, it gets this kind of response.

  • When I write that way, it doesn't get that kind of response.

  • See, that's something that no one can take away from you.

  • That is valuable 'cause that's your experience.

  • But you won't get that until you're working with people.

  • So you can earn while you learn.

  • You don't have to wait 'til four years

  • and then, oh my goodness, now you can start earning, no.

  • You're earning, and the longer you're in it,

  • the more you're gonna earn, the more people will pay you,

  • and the smarter that you'll get.

  • That's exactly how it works.

  • So in order to become a good copywriter,

  • you've gotta make a decision, that this is a skill

  • that you're gonna master no matter what.

  • It's not gonna be overnight, but at the same time,

  • it doesn't take as along as you might think.

  • What you need to do is to dedicate yourself

  • and make a decision, make a decision that you wanna become

  • the best copywriter that you could be,

  • knowing, in your chosen market,

  • not for everybody but just in your chosen market.

  • And that's it.

  • Now, if you want to become a successful copywriter,

  • if you wanna become a high-income copywriter,

  • click the link here or in the description.

  • Check all my on-demand training.

  • I'm gonna share with you a very particular model,

  • a very special model that I've developed

  • that will help you to shortcut your learning curves

  • so it doesn't take you years to become a good copywriter.

  • Instead it will only take you a few weeks.

  • You're not gonna become a master in a few weeks,

  • but you could get started in a few weeks

  • and you could start earning while you're learning as well.

  • So click the link below, and I'll see you in class.

- So you wanna become a copywriter.

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A2 初級

如何成為一名文案(沒有經驗)? (How To Become A Copywriter (With NO Experience))

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    林宜悉 發佈於 2021 年 01 月 14 日
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