Name: 什麼是文案？如何進入其中？ (What Is Copywriting? How Do You Get Into It?)
Uploaded: 2021-01-14T08:56:53.000Z
Duration: 9 min 24 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

現在進行式

you wanna know what exactly is copywriting

Just like you, at a time I had no idea what copywriting was.

I thought it has to do with intellectual property,

like patent and trademark and all these things.

I thought the word was copyright, R-I-G-H-T.

That means that you have the exclusive right

to distribute or sell someone's else's work.

It could be music or an image, or things like that.

So in my early years I was struggling financially,

what I needed to do, and I try a lot of different things.

I tried to start this business and that business,

And fortunately, after a few years of struggles,

I was able to find my first mentor, Alan,

He said, "Dan, I'm about to teach you a skill

"that will transform your financial life forever.

"It is a special skill that, once you master it,

"you will never have to worry about money again.

"You will have the power to generate income on-demand

"any business that you desire," and I was so excited.

And he said, "It is the skill of copywriting."

"It is the ability to use the written words

Now, that could be to respond to a message that you wrote.

And at first I didn't quite understand it, the power of it.

So when I was working for him, basically as an apprentice,

these direct mail letters to offer products

with the right list, and we would send it out.

And now these are people that we've never met

and we've never talked to, and we would send

them these letters in direct mail back in the days,

offering a product that would help them solve a problem.

And then a percentage of them would send back the letter,

They would call in the office or they would reply

and send us back a check or a money order.

These are the people that I would never talk to,

that we have never met them, and yet they're buying

and I think I've refined the definition of copywriting,

which I'm gonna share that with you in just a second.

It is the ability to persuade, influence, and engage.

that's definitely not something that I could do

'cause I flunked English when I was in high school.

So copywriting has a lot to do with closing

and selling and has very little to do with writing,

because if it has a lot to do with writing,

or academic writing, then all the professors,

all the teachers, all the English teachers,

So when Alan shared this with me, I was blown away.

"of the highest paid people in the world,

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什麼是文案？如何進入其中？ (What Is Copywriting? How Do You Get Into It?)

eventually

engage

revenue

intellectual