Placeholder Image

字幕列表 影片播放

  • (applause)

  • - Wow, thank you.

  • Good morning and welcome to the Steve Jobs Theater.

  • Let's talk about Apple TV+.

  • The first shows will be available on November 1st

  • and we'll be adding more Apple Originals every month

  • and Apple TV+ will be available

  • in over 100 countries at launch.

  • And it is just...

  • $4.99 per month...

  • (applause)

  • for your whole family!

  • And so starting today, when you buy

  • an iPhone, an iPad, a Mac, or an Apple TV,

  • you'll get one year of Apple TV+ included for free!

  • Now let's turn our attention to iPad.

  • - So this is the new seventh-generation iPad.

  • 10.2 inch retina display, support for Apple Pencil,

  • and a full size smart keyboard,

  • and as you would expect,

  • great cameras, sensors, and ultrafast wireless,

  • all packed into a thin and light design

  • that's durable and weighs about a pound.

  • And, for the very first time,

  • our enclosure is made from 100% recycled aluminum.

  • (applause)

  • Under the hood of this iPad, is the A10 Fusion chip.

  • This new iPad will start at just $329.

  • And for education customers

  • it's even more affordable at $299.

  • You can order it today

  • and it will start shipping at the end of the month.

  • - Now, next stop, let's talk about Apple Watch.

  • Introducing Apple Watch Series 5,

  • featuring an innovative new display

  • that is always on.

  • You'll always be able to see your time and complications.

  • A wrist raise or a tap brings everything

  • back to full brightness.

  • It all starts with the industry's only

  • low-temperature polysilicon oxide display, or LTPO.

  • LTPO allows the display to refresh dynamically

  • from as high as 60 Hertz to as low as 1 Hertz

  • while still maintaining the same

  • all-day 18 hour battery life.

  • Now all of the watch faces have been carefully tuned

  • for the new display, so you'll always be able

  • to see your time and your complications.

  • We've also optimized the screens for all of the workouts

  • in the workout apps, so you'll be able

  • to see your workout metrics without raising your wrist.

  • Next, let's talk about another new feature in Series 5:

  • a built in compass.

  • Now with the updated Maps app,

  • you'll be able to see which way you're facing

  • just like on your iPhone.

  • You can add the compass to your watch face

  • so you can see your direction at a glance,

  • and there's even a new compass app

  • which allows you to see not only your heading,

  • but also your latitude, longitude,

  • current elevation, and incline.

  • Apple Watch has some important safety features

  • built right in,

  • like fall detection, emergency SOS, medical ID.

  • Now, with Series 5, every cellular model

  • has international emergency calling.

  • Aluminum models come in silver, gold, and space gray.

  • And now the cases are made from 100% recycled aluminum.

  • Stainless steel models come in

  • gold, space black, and polished.

  • And we're introducing new models for the first time...

  • in titanium.

  • This natural brush titanium maintains its color

  • through a special surface treatment

  • that Apple custom-engineered.

  • And there's also a second model in titanium

  • in this brushed space black with a diamond-like coating.

  • Series 5 will be available in ceramic as well

  • in this brilliant white color.

  • Series 5 GPS models will start at just $399.

  • And $499 for cellular models.

  • You'll be able to order Series 5 starting today,

  • and they'll be available in our stores

  • starting September 20.

  • - Let's talk about iPhone.

  • This is iPhone 11, the next generation of iPhone.

  • - iPhone 11 comes in six new colors

  • with an all purple, white, yellow,

  • green, black, and Product RED.

  • It has a 6.1 inch Liquid Retina display

  • with True Tone, wide color, tap to wake,

  • and Haptic Touch in even more places with iOS 13,

  • like contextual menus.

  • And now we have spatial audio which provides

  • an immersive theater-like experience

  • by creating a sound field around you

  • using an Apple-designed virtualizer.

  • And we support Dolby Atmos

  • for an incredible sound experience.

  • We have an amazing dual-camera system

  • with an all-new wide camera

  • with a new sensor with a 100% Focus Pixels

  • for faster autofocus, three times faster in low light.

  • And we have a new ultra-wide camera

  • with a 120 degree field of view.

  • So now when you're taking a wide camera shot

  • you'll see our new immersive camera interface

  • it let's you see outside the frame

  • hinting at a bigger shot.

  • Then you can simply tap to switch to the ultra-wide,

  • revealing more of your scene.

  • But now with two cameras, we have stereoscopic depth,

  • so now you can also take portraits of your favorite pets.

  • Let's talk about night mode.

  • And mode comes on automatically

  • when it's dark enough to brighten photos and reduce noise.

  • Here's an image with night mode turned off.

  • Here it is with night mode turned on.

  • We determined the image fusion time

  • and used adaptive bracketing

  • based on what we see in preview.

  • So shorter frames if you have subject motion

  • or longer frames if you have deep shadows,

  • to recover them.

  • Then we intelligently fuse images together,

  • reducing motion and blur.

  • So when taking video you can easily tap to switch

  • to the ultra-wide camera to capture even more in your scene.

  • We support 4K resolution up to 60 frames per second.

  • Slo-mo, timelapse, cinematic video stabilization,

  • and now extended dynamic range at 4K

  • up to 60 frames per second.

  • And this is across both cameras which is pretty cool.

  • We also wanted to make it easier for you

  • to take a quick video with QuickTake.

  • So now when you're taking photos

  • and you decide you want to take a quick video,

  • simply tap and hold the shutter button to record a video.

  • We've also updated our front TrueDepth camera

  • to a wider 12 megapixel sensor.

  • So now you can still take your seven megapixel selfies

  • as your normally would,

  • but simply rotate to landscape to capture even more people

  • using that wider sensor.

  • Also on the front camera, we've added 4K video

  • with extended dynamic range up to 30 frames per second.

  • And you can also capture on front at 4k 60 as well.

  • Now we've also added slow motion video

  • to the front camera for the first time.

  • Well now we're introducing the A13 Bionic,

  • the next generation of our industry leading chip.

  • So with the advancements in iPhone 11,

  • it will still have an hour more in battery

  • than in your iPhone XR for incredible battery life.

  • Powerful dual-camera system, night mode,

  • and things we didn't even have time to talk about,

  • like faster Face ID, water and dust resistance,

  • wireless charging, WiFi 6, and more.

  • So we're really excited to offer iPhone 11 at just $699.

  • - This is the iPhone 11 Pro,

  • and these are the most powerful and most advanced

  • iPhones that we have ever built.

  • - It's made of a surgical-grade stainless steel,

  • the back is a single piece of machine glass

  • with an optical PVD coating.

  • It has a beautiful new matte-textured finish

  • that looks great and feels awesome in your hand.

  • iPhone 11 Pro comes in some gorgeous new finishes.

  • This is an all-new midnight green.

  • There's a very pro space gray,

  • a beautiful silver,

  • and a new gold.

  • It comes in two sizes: 5.8 inches and 6.5 inches.

  • They have the highest pixel density