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  • this video was made possible by dashlane men and your passwords securely with

  • dashlane for free at dashing calm h AI hey this is a nice shade of turquoise

  • ish blue isn't it it'd be nice to make a ping-pong paddle or something with it

  • wouldn't it well too bad because it's one of the most protected colors out

  • there and you can't there are actually a lot of things you can own such as bees

  • beats Pete's tweed Mead meat boats boats goats gates Gators gutters butter

  • putters cookers Cougars coolers and colors now that might come as a surprise

  • to you goats are animals of incredible power that aren't subject to human

  • institution such as ownership but legally according to people laws you can

  • own a goat just as much as you could own a color to this you could say what or

  • huh or hmm because something so tangible and yet abstract as color has to

  • automatically be public domain right I mean how can someone own a color let's

  • take that first color as an example by itself it is a mere color but sprinkle a

  • little meaning into it make the public mentally connect this shade to a company

  • and you may have just formed the basis of legally taking ownership of it in

  • 1985 insulation and roofing company owns Corning won the first case in the United

  • States allowing a company to trademark a color when they ruled that this special

  • shade of pink that they use for their insulation was unique to them and so

  • other competitors couldn't use it at all let's read some words the american legal

  • definition of a trademark is a word phrase symbol and/or design that

  • identifies and distinguishes the source of the goods of one party from those of

  • others so essentially if a word phrase symbol and/or design is unique and

  • widely identifiable as linked to a company it has the case to be a

  • trademark the key word in those words is design since a color can be a design and

  • therefore a color can be a trademark there's a big exception now the US

  • Supreme Court says that a trademark can be a single color as long as that color

  • is not functional what does that mean that means the color can't do a thing

  • for example the government has denied trademark applications from phone

  • companies wanting to protect their easily identifiable orange or yellow

  • telephone booths in those cases the colors function is to make the booths

  • easy to spot and so they can't be trademarked however if those phone

  • companies uniquely used a shade of teal or purple or some other low tier color

  • and they were well known for their branding being in that shade they'd have

  • a more compelling case the court stands on trademarking colors is that the color

  • has to meet the purpose of identifying the source of the product it has to be

  • widely linked to the company there are no plenty of legally recognized and

  • registered color trademarks including the tiffany blue shown at the beginning

  • Barbie pink Home Depot Orange target red and UPS Brown these companies are well

  • known for their branding using these unique colors and so they have been

  • granted trademarks for these exact colors now I just showed those

  • copyrighted colors in this video which is a commercial endeavor thanks to those

  • sweet sponsorship dollars so am I about to spend the next few months in jail

  • maybe but not for this in fact some colors have multiple valid trademarks

  • from completely different companies occurring simultaneously how is that

  • possible because the trademarks are also for totally different things for example

  • these two virtually indistinguishable shades of red are both trademarked this

  • one by fashion designer Christian Louboutin and this one by a department

  • store Target Christian Louboutin has the trademark for the use in shoe design

  • whereas Target has the trademark for use in department stores trademarks cover

  • design in specific instances so that competing or similar products don't

  • intersect on design let's take the example of one of the world's most

  • iconic and beloved logos ours the yellow text with purple background is pretty

  • indicative of this show when you see that at the beginning you know you're

  • about to watch a dumpster fire with a bit of information and bad humor thrown

  • in if we were considering switching it up we could maybe use coke red as our

  • main color or maybe even t-mobile magenta and nobody could say a thing

  • about it because we don't sell soda or phones we aren't competing in a similar

  • market so there's no basis for trademark infringement

  • however if another video series in a similar space where she used the

  • signature half as interesting yellow purple duo in their logo or bumpers and

  • they came out looking like ours we would have legal grounds to say that they are

  • violating our trademark there is therefore a reasonable legal basis to

  • say that I the owner of half is interesting owned this color at least

  • for use in online video production much like Cheesecake factories trademarks

  • just exist whether you want them or not you can register them but you don't have

  • to for them to be legally enforceable you just have to have that defined

  • branding in the public consciousness have your case in places like the United

  • States unlike copyright as long as you use it

  • a trademark will never expire so in summary if you want to own a color all

  • you have to do is create a company market is in a way that the public

  • connects a colors your brand and it's yours back in 1996 I actually started a

  • company I called it net films we put films on the internet and we had this

  • great bold red branding that we managed to get a registered trademark for but

  • eventually I forgot the company password and I couldn't figure out how to reset

  • it so we just shut down while there could be some embellishments in that

  • story what's not one is that I would have been saved if only dashlane had

  • existed then luckily it does now so I will never lose the password for my next

  • business venture where I put radio on the Internet

  • that's because dashing acts as a centralized secure place where you can

  • store all your passwords so you can keep complex passwords that look like this

  • that you could never remember a hackers computer could never guess - Lannon

  • autofills these passwords on your devices and the best part is that this

  • is free when you sign up at dashing calm /h ai if you want to get all their

  • premium features though like a VPN syncing across devices and dark web

  • monitoring you can use the code h AI to get 10% off upgrading to premium

this video was made possible by dashlane men and your passwords securely with

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B1 中級 美國腔

為什麼使用這些顏色是(有時)違法的? (Why It’s (Sometimes) Illegal to Use These Colors)

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    Taka 發佈於 2021 年 01 月 14 日
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