clothes industry heavyweights rely on fashion forecasters

服裝產業巨頭靠著時尚趨勢預測

for next season's new look.

找到下一季新的潮流指標

But advancements in artificial intelligence

不過人工智慧的進步

are about to turn their art into a science.

即將把他們的藝術變成科學

Cognitive Computing is now able to identify patterns

「認知運算」現在能夠找出

previously inaccessible to humans.

人類先前還沒開發的樣式

It can simultaneously analyze vast amounts of global data,

它能同步分析全球龐大的數據

from social media buzz to political polls,

包含社群意見和政治民調等

making it possible to accurately spot

使它能準確地找出

what's hot and what's not.

什麼是當紅的、什麼是過時的

WGSN, the world's biggest fashion forecaster,

WGSN—全球最大的時尚趨勢預測機構

now uses AI alongside more traditional methods,

合併使用人工智慧和更多傳統工具

a move that could reduce forecasting errors by up to 50%.

此舉能夠降低高達 50% 的預測失誤率

Trendspotting mistakes can have far-reaching consequences.

錯誤的潮流預測可造成不堪設想的後果

H&M recently confessed to a $4.3 billion

近期 H&M 坦承他們有價值 43 億

unsold stock mountain.

堆積如山的滯銷品

Industry waste costs both profits and reputation.

產業耗費賠上的不只是利潤還有名聲

Technology could make the fashion industry more sustainable.

而科技能讓時尚產業生存更久

By using machine learning, an AI technique,

透過機器學習（一種人工智慧技術）

to match supply with demand,

將供應量對應需求量

unnecessary manufacturing could be limited,

這可以降低多餘的生產

and fashion's environmental footprint reduced.

也能減少時尚產業的生態足跡

Online retailers are cottoning on.

網路商家漸漸明白了這點

In the next two years, 75% of fashion retailers

在未來兩年內，75% 的流行產業商家

plan to invest in AI.

計劃投資人工智慧

But keeping up with tech giants is going to be tough.

但要跟上科技龍頭的腳步是很辛苦的

Amazon is now developing what's believed to be the world's

Amazon 正在開發可能是世界上

first AI fashion designer.

第一台的時尚設計機器人

It plans to use an algorithm that designs clothes

他們打算用演算法設計衣服

by analyzing images and copying popular styles,

透過影像分析和複製主流風格

using them to build completely new designs.

創造出全新的設計

This technological makeover could hold huge benefits,

這項科技改造潛在龐大的獲利

especially for those who like to shop online.

特別是對於喜愛線上購物的人

A Japanese company has unveiled the ZOZO,

某個日商公開了 ZOZO

a body measurement suit that will ensure the clothes

一套測量身材的衣服，它能夠確保

you order fit you perfectly,

你訂購的服裝完全合身

all meaning our future wardrobes could contain clothes

也就是說我們未來的衣櫥中將會掛滿

designed for us and sold to us by technology alone.

科技為我們量身打造、發售的衣服