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  • Hey guys, so I get asked this question a lot.

    嗨,大家好,我常常被問這種問題。

  • Because most people don't know how YouTubers actually get paid.

    因為大部分的人都不知道 YouTuber 怎麼賺錢。

  • Or if YouTubers actually get paid.

    又或者 YouTuber 真的有錢賺嗎?

  • So I'm going to give my answer to this question.

    所以我會給你們我的回答。

  • The short answer is that YouTubers get paid through advertising revenue.

    最簡短的回答就是 YouTuber 靠廣告賺取收入。

  • This means advertisers pay YouTube to run their ads before or during your videos, and YouTube in turn pays you for bringing viewers to those ads.

    這表示廣告商支付 YouTube 一筆錢並在影片的開頭或是結尾的部分置入廣告,而後 YouTube 反過來支付你為這些廣告帶來觀眾的費用。

  • Your video needs to be monetized in order for ads to play before it, and enabling monetization is as easy as agreeing to some terms and then checking a little box that says "Monetize this video".

    你的影片必須「營利化」才能夠在影片之前播放廣告,想要開啟「營利」影片很簡單,就只要同意幾個條款並點選「將此影片營利化」。

  • You get paid for every monetized view.

    你每個營利化的影片都能夠讓你賺到錢。

  • So YouTubers do NOT get paid based on how many subscribers they have, how many likes they get, or how many videos they make.

    所以 YouTuber 並不是基於自己的訂閱、按讚或影片數量來賺錢。

  • It's all about the views.

    這全部都取決於觀看人數。

  • A YouTuber could have 10 million subscribers but could still be making less money than a YouTuber that has only 10 subscribers, if that YouTuber is somehow getting more views.

    如果訂閱數只有十的 YouTuber 擁有更多觀看人數的話,那麼即使是擁有千萬訂閱數的 YouTuber 也可能賺得比他少。

  • So here's the ultimate question: How much do you get paid per view?

    所以我們迎來了終極問題:每一觀看人次所能賺得的錢是多少?

  • So this changes based on many, many factors, such as how many minutes watched per view, what month it is, and how many of the views used Adblock.

    這取決於相當多的因素,例如一次觀看幾分鐘、觀看月份還有多少用戶使用 Adblock 擋廣告。

  • But I took my total earnings from 2015 and divided it by the number of views, and got 1,485.

    我將 2015 年的總收入除以該年的觀看人數得出 1,485 這樣的數字。

  • That means for every 1,485 views, I got a dollar.

    這表示當有 1,485人次觀看時,我能賺得 1 美金。

  • Or for each view, I get about 1/15th of a cent.

    換句話說,每一人觀看我就會得到十五分之一分錢。

  • And that number changes drastically throughout the year.

    這個數字在一整年中變化的極為劇烈。

  • For example, December is typically the best month for Youtubers since it is the Christmas season and everyone's home for winter break, and more people watch videos, but also advertisers usually want to use up the rest of their budget before the end of the year.

    舉例說明,12 月對於 YouTuber 來說是個很好的月份,因為是聖誕季,所以大家都放假在家過節,就會有更多人看影片;但廣告商也會在年底之前用完剩下的預算。

  • I've seen numbers as low as 550 views per dollar.

    我還看過觀看數低到 550 就能賺得 1 美金的案例。

  • But as soon as the new year hits, earnings drop to a third of what it was the day before.

    但當新年來臨,收入馬上比昨天下降三分之一。

  • My average views per dollar ratio for January this year was 4,288.

    今年我的一月的平均觀看人次所得比率為 4288人/美元。

  • That's pretty bad.

    那真的很糟糕。

  • But normal for January.

    但在一月來說,這真的很正常。

  • Of course, I could have talked about the technical term CPM, which stands for cost per mille, or cost per thousand, which is how much the advertiser pays per 1,000 ad views.

    當然,我也可以跟你們談論很有技術含量的詞— CPM,表示每千次曝光成本,也就是當廣告收看人次達 1000 人時,廣告商支付你一筆費用。

  • But not only am I very ignorant about those things, I feel that directly dividing my views by my earnings may provide a measurement that's easier to grasp.

    但不只有我不太在意這些東西,我覺得直接將我的觀看人數除以總收入就可以得到更簡易的計算方式。

  • So one thing that's actually hurting YouTubers and causing them to receive less per view is Adblock.

    所以一個傷害 YouTuber 且讓他們收到較少觀看次數的東西其實就是 Adblock。

  • If the ad doesn't get watched, we don't get paid.

    如果廣告沒人看,那我們就賺不到錢。

  • So, YouTube's answer to Adblock is YouTube Red, which directly supplements every YouTuber with an additional stream of revenue.

    因此 YouTube 對 Adblock 的因應措施就是無廣告的付費版 YouTube —「YouTube Red」,它可以直接增加 YouTuber 們的收入。

  • So I hope that clears up some confusion and that you learn something.

    所以我希望以上的內容可以解惑並讓你們學到東西。

  • I'm currently in the brainstorming process of my next animation, and all I can say about it so far is that it will NOT be called "Animation vs. League of Legends", sorry.

    我正在為下一階段的動畫傷腦筋,我目前唯一能夠透漏的就是它不會叫做「動畫 vs 英雄聯盟」,不好意思。

  • I'm also actively working on my Studio Ghibli recreation project in Minecraft, with a growing number of helpers.

    我也很積極地用「麥塊」這個遊戲去重現吉卜力動畫的場景,我也多了很多幫手。

  • You can click here to see our progress as we finish up the world of Spirited Away and begin the world of My Neighbor Totoro.

    你可以點選這邊去看看我們製作《神隱少女》和《龍貓》場景的過程。

  • I'm also making occasional animation tutorials on my tutorial channel, so you can check that out here.

    我偶爾會在我的教學頻道製作一些動畫教學影片,所以你可以去那裡看看。

  • And if you would like to become one of my Patrons, click here to check out my Patreon page.

    如果你想贊助我的話,點選這裡去看我的贊助網頁吧!

  • So thanks for watching, and I'll see you guys later.

    謝謝收看,我們下次見囉!

Hey guys, so I get asked this question a lot.

嗨,大家好,我常常被問這種問題。

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A2 初級 中文 美國腔 youtuber 觀看 廣告 影片 廣告商 人數

當網紅好賺嗎?YouTuber 收入大公開!(How YouTubers Get Paid)

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    jasmine 發佈於 2019 年 07 月 31 日
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