It's just the #InMyFeelings challenge.

It's such a meme now to me.

- When he brought the whole Degrassi team in here,

like, that just shows roots.

♪ (industrial intro) ♪

- (Drake) Kiki. - (Kiki) What?

- Ah, it's my man Drizzy right here. It's Drizzy.

- (Drake) Kiki. - Do you love me?

- (Kiki) What? - (Drake) I'm saying, girl, what's up?

- Oh. (chuckling)

I don't listen to Drake.

- (Drake) I've been texting you all day.

You've been ignoring me. - He's so cute.

- This is the Drake "In My Feelings" music video, right?

- (Drake) I'll do anything you want. I promise, girl.

- (woman) Hello? - (Kiki) Ma!

- (mom) I want you to get your Jordans off my walkway.

- (Drake) Yes, ma'am. - Yes, the mom saves the day!

- (mom) This is not a-- - I love this extended intro.

- (mom) Carry your ass on home now. - Wow, Drake is not for me.

And he hasn't even started singing yet.

- Oh, and he's back.

♪ Kiki ♪

- (Drake) Look, tomorrow night, I'm doing something,

same spot we always at. I want to see you there.

That's all I--

- (mom) Now I know the whole neighborhood heard me,

so you have to have heard me, too.

- (Drake) ...my contact lens. - (mom) Excuse me?

- (Drake) I can't see outta one eye. - Yeah?

- (mom) Good night, son. - She's so savage.

- ♪ Gotta be real with it, yup ♪ - Hey, hey.

- ♪ Kiki, do you love me? ♪

♪ Are you riding? ♪

- Oh, my god! I love this!

- ♪ Are you riding? ♪

- Oh, my god! This song.

- This song now isn't even a song to me anymore.

It's just the #InMyFeelings challenge.

It's such a meme now to me.

- Now, I'm tired of everybody doing the challenge.

The challenge's getting a little played out.

- ♪ Look, the new me is really still the real me ♪

- It's not a Drake music video if we don't got the girls twerking.

- This is gonna sound horrible.

To me, these kinds of songs all sound the same,

so I don't really know if I've heard it before.

- ♪ Two bad bitches and we kiss' in the Wraith ♪

- Yeah, no. Good lord!

- Who's that?

- Who is that, by the way? I am I supposed to know her?

- ♪ ...code-code to the safe-safe ♪

- I absolutely love this music video.

- It is kind of a fun music video, though.

I'll give it that.

- Oh, my god. That was awesome.

- The song went so viral.

It's like, of course you gotta put it in there.

Good job, Drake.

- I don't know. I wasn't blown away

by the song or the music video.

It kinda felt like I've seen stuff and heard music like this before.

- ♪ Tay Keith, [bleep] these... ♪ - "Nonstop."

Okay, so these must all be singles from his newest album.

- Oh, he got video to this now? Off his Scorpion album.

- ♪ Bodies start to drop... ♪

- It has a cool energy. It's all live.

- ♪ This is a Rollie, not a stopwatch ♪

♪ [Bleep] don't ever stop ♪

♪ This is the flow that got the block hot ♪

- I would go so crazy if I was in that audience.

- I was able to go from "Kiki," like all bouncy and vibey,

and then he's just like mosh pit and ooh!

- ♪ I'm a bar spitta ♪ - God.

- ♪ I'm a hard hitta ♪ - Ugh.

- ♪ Yeah, I'm light-skinned, but I'm still a dark [bleep] ♪

- I love the bass.

I still wouldn't-- I just don't-- I just don't listen to them.

- ♪ This is a Rollie, not a stopwatch ♪

♪ [Bleep] don't ever stop ♪

- That beat. That beat hard, I'm telling you.

- The beat is-- mmm!

It makes you want to bop your head.

- ♪ Money for revenge, man ♪

♪ That's hardly an expense ♪ - Hell, yeah.

Dude, it's just so good. It's just so, so good.

- ♪ I like all the profit, man ♪

♪ I hardly do percents ♪

♪ I don't do that [bleep] ♪

♪ A big part of me resents ♪

- Like, it's not-- his voice is not good.

- ♪ ...when I started in this [bleep] ♪

♪ They see what I got and... ♪

- The beat's not that creative. It's just basic.

- ♪ [Bleep] what they got goin' on ♪

♪ I gotta represent (ayy) ♪

- Yeah, that beat. That beat is hard right there.

- I used to think he was just this really dorky kid

from Canada who was trying really hard to act tough,

and I just felt like he had no street cred,

but he's a really good rapper.

- I just feel like I can't really relate to him.

I want to be like, yeah, your lyrics move me,

but they don't really move me as much as other rappers.

- (FBE) Okay, last one. - Please let it be the Degrassi one.

Yes! (laughing) [Bleep] love Degrassi.

- Is he gonna hop in the wheelchair?

- I remember when he first started rapping,

my daughter's like, "Hey, that's the guy from Degrassi."

- ♪ I'm workin' on dyin' ♪

♪ I'm upset ♪

♪ Fifty thousand on my head, it's disrespect ♪

♪ So offended... ♪

- What is he upset about? I'm confused.

- I just don't understand what he's upset about.

Look at him. He's dressed to the nines.

- ♪ Got a lot of blood and it's cold ♪ - Ah!

Boy looks like a business man out there.

- His voice is like nails on a chalkboard.

- ♪ ...women that I know ♪ - (imitating scraping nails)

- ♪ Can't go fifty-fifty with no ho ♪

- (gasping) Oh, shoot! (laughing)

- ♪ I'm supposed to pay... ♪

- Yo, he was the bad guy in Degrassi.

- (laughing) He's going back to his roots.

I see what's going on.

- ♪ So what's next? ♪

- Oh, they even used the old set!

- ♪ ...I'm possessed ♪

♪ I go out on tour and I say I'm drinkin' less ♪

♪ End up gettin' loose and gettin' pictures from my ex ♪

- When he brought the whole Degrassi team in here,

like, that just shows roots.

- Oh, my god, they're all grown!

- Snake! Oh, my god, Ellie.

I'm gonna just start going through the whole crew.

This is fantastic.

- Yeah, this video's nice, man.

I feel them putting the whole cast in there, of Degrassi.

- Whoa! - ♪ That's the only time-- ♪

- Jay and Silent Bob were in Degrassi?

- This is everything that Degrassi fans and Drake fans

wanted almost for the longest time.

- ♪ I'm upset ♪ - He doesn't look upset.

- ♪ ...on my head I can accept, yeah ♪

- Nah. No, Mr. Smith, don't. No.

- ♪ Want to waste a half a million... ♪

- This is totally lost on me.

I've never seen Degrassi. I don't listen to Drake.

- This is actually hilarious.

I just kind of feel like the song and the video don't match up.

- ♪ Thankful for the women... ♪

- I want to be part of this crew so bad.

- So that's just so good.

- That's cool right there.

He got people from Degrassi in there.

- Even when I thought back to Drake's start from the bottom and everything,

the bottom, to me, was the Degrassi whole series and everything,

so it was kind of cute that he was referencing that.

- (FBE) Those were all music videos for singles off of Drake's

newest album, Scorpion.

Which of the three did you enjoy watching the most?

- The second one with the crazy bass.

- "Nonstop." That beat is hard.

- The Degrassi reunion one.

That's honestly really impressive that he was able to get

everyone back together.

- "Nonstop." Yeah, that [bleep]'s my kind of style of his tunes.

- The part before you played any of them.

Just silence.

I understand a lot of people like that stuff.

I don't.

- (FBE) So the album Scorpion is divided into two different sides

with 25 tracks total. - Oh, wow. Okay.

- (FBE) The album has racked up 1.8 billion streams in the U.S. alone.

- Wow, people love Drake.

- (FBE) Drake is the first artist to trend the Billboard Hot 100 Charts

for eight uninterrupted years and has charted a whole 25 songs

off of Scorpion on the Hot 100 Chart, breaking his own record

for the most simultaneous hits on the chart,

bringing his career to 154 chart entries.

- Damn, he's living the life right now.

- (FBE) So after hearing all of this, do you think Drake

is gonna be viewed as the artist of this generation?

- Absolutely, I already think he is THE artist.

- I would totally say Drake, but I'm also afraid

Kanye would disagree.

- I wouldn't think I would say artist of the generation.

I definitely think Drake is up there, though.

I would even credit him almost to the "sad boy" movement.

- People will look back at his quality of music.

I don't think so.

I think they'll look at people like Childish Gambino,

people that are putting out good messages.

- (FBE) Well, when Drake first burst into the rap scene,

he was met with some criticism for being too soft

due to singing about his emotions over love and heartbreak

instead of rapping about things that felt more traditionally related

to hip-hop culture. - Okay.

He has a niche and he caters to that niche

and that's why people like him.

- (FBE) So do you think Drake has been in some way

responsible for a cultural shift in which lyrics about feelings

and emotions is more accepted within mainstream rap?

- I wouldn't be surprised at all.

I think, I mean, someone has to do it, right,

and the fact that he got criticism and continued to do it,

that definitely shows a lot of young men especially

that it's okay to talk about your feelings.

- Absolutely, because rap was kinda hardcore

and very battleground.

I like that Drake talked about his feelings and stuff,

even though people called him soft.

- Absolutely, even-- especially in music.

Even in people's personal lives, a lot of-- I feel like

there's this whole stigma with men where it's almost you

can't have these certain feelings.

But Drake instead was like, "[Bleep] that.

That's exactly what's driving my music right now,

so that's what I'm gonna talk about in my rap."

- I don't think that's a thing at all.

Rock evolves, hip-hop evolves, and I just think we're in that state

right now of hip-hop, I guess, of that subgenre of emotions.

- (FBE) Since Drake's debut, he's been a part of a handful of memes

and trends, including the Wheelchair Jimmy memes,

the Hotline Bling memes, and then the #InMyFeelings challenge.

- I've seen some memes, but I'm not really on the lookout

for Drake memes because he's not super relevant to me.

- They almost kind of poke fun at him.

It still hasn't really hindered his success.

If anything, it's made him so much more popular.

- (FBE) Do you think all these memes and trends

distract from the fact that he's so accomplished

and has broken so many records over the last several years,

or does it add to his appeal? - No, that only helps.

It's just what happens when you get popular.

If I became a meme like that, that means you made it.

- I think it adds to it, but his music is bigger than the memes.

- It just adds to his appeal.

The guy Shiggy did a challenge with it and he put Shiggy on.

That got everybody doing the challenge.

- You have to have a certain amount of notoriety