Give this video a thumbs up and subscribe.

給本節目按讚然後訂閱。

Awesome. We really appreciate you watching our videos.

太棒了。感謝你收看我們的節目。

Did that work?

有說服你嗎？

No? Well, brands are hoping it does.

沒有？但很多商家希望這樣有用。

Over the past few years, companies have begun using ASMR to market their products.

在過去的幾年，許多商家開始利用 ASMR 行銷他們的產品。

Let's all experience, something.

讓我們一起 ...... 體驗非凡。

So is this just the latest trend, or is there more?

所以，這只是最新潮流嗎？還是背後另有原因？

And, is that even ethical?

這樣做合乎道德嗎？

ASMR stands for autonomous sensory meridian response.

ASMR 指的是「自發性知覺經絡反應」。

It causes a brain reaction that creates a tingling sensation from listening to soft sounds, or touching objects with different textures, or the way you feel when you're watching Bob Ross.

藉由聆聽細語、碰觸不同質地的物品或是看 Bob Ross 的影片，就可能引發這類大腦興奮反應。

Evergreens are normally darker than other trees.

常青樹通常比其他樹的顏色還要來得暗。

So don't kill all the dark area in your evergreen.

所以要給你的常青樹留一點深色區塊。

ASMR type videos can be traced back to YouTube's early days.

ASMR 類型影片最早可追溯回 YouTube 發跡初期。

But in 2010, a cyber security expert named Jennifer Allen coined the term and it started to become a cultural phenomenon.

但卻是到了 2010 年，一位叫做 Jennifer Allen 的網絡安全專家才創造了這個字，然後它開始成為一種文化現象。

Today, if you type in ASMR on YouTube search bar, you'll get over 43 million results.

在今日，你要是在 YouTube 搜尋 ASMR，你會得到 4300 萬筆搜尋結果。

Its growth and popularity has sparked interest from brands that like the appeal.

該現象的傳播和受歡迎程度引起了商家們的興趣。

This oddly satisfying social cultural phenomenon has become a new way for influencers to make a living, and big brands are tapping in.

這種社會文化現象有種詭異的療癒感，成為了網紅賺錢的新方式，各大廠商也想加入戰局。

Gently pulling off the paper cups.

輕輕撥開外包裝。

But brands want to do more than just sponsor these influencers.

廠商可不只想贊助這些網紅們。

Many brands pay ASMR artists to review their product, or simply use their product as a prop.

許多業者還會付錢給 ASMR 藝術家試用他們的產品，或是將他們的產品拿來當道具。

It really is the ideal machine for any fitness enthusiast.

它適用於任何健身狂熱人士。

But it wasn't until 2016 that brands got directly involved.

不過是到了 2016 年，品牌才直接和 ASMR 搭上關係。

This is IKEA series called Oddly IKEA.

這是一個叫做「怪異 IKEA」的IKEA系列廣告。

They created six ASMR style videos, including one long form that ran 25 minutes.

他們製作了六部 ASMR 風格影片，其中一部最長的有 25 分鐘。

It featured back to school items for college dorms.

它主打大學宿舍商品。

The video not only went viral, but led to a 4.5 percent increase in sales in stores and a 5.1 percent increase in sales online.

影片不只走紅，而且還提升了 4.5% 的店鋪銷售，以及 5.1% 的網路銷售。

Other brands followed.

其他業者也隨即跟上。

Brands are always looking to connect with the consumers.

品牌想方設法要和消費者建立關係。

ASMR allows them to connect more intimately.

ASMR 讓他們能夠更親密地連結。

In theory, this makes viewers feel more trusting, which ideally for brands leads to sales.

理論上，這增加觀眾的信賴程度，理想狀態下能夠提升銷售。

But is this okay?

但這樣做應該嗎？

The soft tones, low voices, whispers, all of this can aim to induce physical reactions in viewers. Think tingles.

柔聲細語、低聲呢喃，這些都試圖誘發觀眾的生理反應。設想酥麻感。

Although there has not been much research on the effects of ASMR, a study by the University of Sheffield concluded that, it does have a positive physiological effect like lower heart rate and decreased levels of stress.

雖然沒有太多有關 ASMR 作用的研究，一項來自謝菲爾德大學的研究結論：它的確有正向的生理作用，像是降低心率、減少壓力。

So are brands taking advantage of these reactions?

所以業者是在利用這些生理作用嗎？

Well, this is all legal in the US.

這些在美國都是合法的。

But if you really think about it, it's not much different from the way brands have been using century tactics for decades.

你要是仔細想想，這其實和商家過去幾十年來的行銷套路沒太大區別。

But in 2018, the Chinese government banned ASMR from all major streaming platforms.

但在 2018 年，中國政府禁止了各大串流平台的 ASMR 影片。

The government was suspicious of its physiological effects and labeled it as pornographic material.

該國政府懷疑它誘發的生理作用另有企圖，並將其標為「色情內容」。

For now, it's still a niche that needs more exploration.

現在看來，它還是一個有待研究的領域。

But so far, it's showing a lot of potential in the marketing world.

不過目前看來它在行銷方面大有用途。

Thanks for watching.

感謝你的收看。

Don't forget to like, comment, subscribe, and hit that notification bell so you're notified every time we post a new video. See you next time.

別忘了按讚、留言、訂閱，開啟提示小鈴鐺，你才能收看我們最新的影片。下次見啦！