just basically anything that you can be creative with

我是 Wengie，我的頻道內容 涵蓋 DIY、手工藝和生活風格

and it's called Wengie.

只要是可以發揮創意的題材都算

I used to be a blogger

頻道叫做「Wengie」

and my blogging audience requested my makeup look.

變換創作方向

So I started off going "OK, I'll just make makeup videos then"

我曾經是部落客

because that's what they wanted to see

我的網誌讀者曾要求我 聊聊自己的妝容

and then I was finding at the two-year mark I was getting kind of bored of it.

於是我心想 「那就製作美妝影片吧」

I guess it became quite repetitive for me.

畢竟這是讀者想看的

So I think that's usually a sign whether you need to make a change or not.

我持續做了 2 年之後 開始覺得厭倦

Honestly, do you love what you do?

一切都很公式化

And it's OK to say, "I don't enjoy it".

這種情況通常就是 應該轉型的徵兆了

If you're deciding to evolve your channel content

你真心喜愛自己的創作內容嗎？

and you truly have felt stuck for a long time

就算不喜歡，也不用覺得不好意思

one thing that really helped me was finding inspiration.

如果你想讓自己的 頻道內容更進化

"I wanna be more like that person," or, "I wanna be more like that."

而且你感覺自己 停滯了好一陣子

When I was watching these life hack videos or these lifestyle videos

對我來說最有效的做法 就是尋找靈感

I was like, "Wow, look at their shots, they're really pretty

「我想以某人為榜樣」或是 「我想朝那個方向邁進」

"and I want my channel to look like that."

當我觀賞生活訣竅 或生活風格之類的影片時

See what's trending, see what people are watching

影片中漂亮的畫面 總是令我讚嘆不已

is there any content that you tend to watch that you enjoy?

並希望自己的頻道也能向他們看齊

Is there some way you can incorporate what you're enjoying at the moment

我會觀察流行趨勢 觀眾喜愛的主流影片

that is doing well on YouTube

你常會觀看並且喜愛哪些內容？

and can you spin that in your style and your personality?

有沒有什麼方法可以讓你 製作自己喜愛的內容

You know, what is popular meets what you love.

同時在 YouTube 上獲得良好成效？

Maybe reach out to your audience first

你能用自己的風格和人格特質 來加以發揮嗎？

and see, throw out some ideas going "Is this something you guys wanna watch?"

也就是結合熱門主題和你的熱情

and very quickly because of the Internet

不妨問問觀眾的意見

you will know whether it's something they want to watch.

拋出幾個點子 像是問「這是你們想看的內容嗎？」

And the great thing about pivoting

透過網路詢問觀眾

when you already have experience in another category of content

你很快就能得到答案

is looking at your strengths and seeing

如果你已有製作 其他內容類別的經驗

what can you bring to this new industry, area or type of content

頻道轉型的一項好處就是

that could set you apart from everyone that's already there?

你可以審視自己的強項

Look into your own skill sets and styles and say

想想自己如何為這個 新的產業、領域或內容類型

"Can I do content in this new industry but just with a personal twist?"

帶來與現有創作者不一樣的創意

And maybe slowly pivot, as opposed to doing a drastic change

你可以衡量自己的技能和風格

maybe take a little step first.

想想你能否在新的領域 製作獨具個人風格的內容

Do something closer to what you want to do but your current audience already loves

也許你可以逐漸轉型 而不是快速改變風格

and then slowly move

也許先踏出一小步

or supplement your new type of content with your old type of content.

製作比較近似你喜愛的內容 同時仍迎合現有觀眾的喜好

The other thing is, you could take the risk and just change your audience.

然後再漸漸轉型

That can be done as well.

或是用你舊有的內容 來補足新的內容類型

But you need to know there's gonna be some down time

或者，可以冒險放棄現有的觀眾

before your channel picks up.

這也是可行的做法

When I posted my first life hack video, people enjoyed it

但在你的頻道出現成效之前 往往會有一段

but when I stopped posting my makeup videos

成效低落的時期

and started just purely focusing on more lifestyle videos

當我第一次推出生活訣竅影片時 觀眾很喜歡

There was lots of like

但當我不再推出美妝影片

"Wengie, I signed up to your channel for makeup videos

而只專心製作更多生活風格影片時

"you're not making any, why am I here?"

許多觀眾抱怨

and there was a lot of negativity around my new change in content

「Wengie 我是為了看美妝影片 而訂閱妳的頻道」

mainly because I dropped the old content as well.

「如果之後看不到這類影片 那我何必訂閱？」

I did do a few transitional videos but they were not happy

我改變內容走向後 收到的負面聲浪不斷

so it was interesting because I didn't anticipate that

主要是因為 我同時放棄了舊有的內容

and I thought they would enjoy the new content just as much as I did.

我曾推出幾部過渡時期的影片 但觀眾並不買單

I feel like the change was the best decision I've ever made.

這情況出乎我的意料

Not only do I feel creatively fulfilled but my channel grew at an exponential rate

我以為觀眾也會和我一樣 喜愛新內容

and I think part of it is also when you do content you're passionate about

但我認為轉型是我做過 最好的決定

it shows, and when it shows, people appreciate it

這不只實現了我的創意 我的頻道也以驚人的速度成長

and therefore, your channel just naturally does better

部分原因也是因為 當你製作自己喜愛的內容時

no matter what drop in views you have in the short term

這是顯而易見的 觀眾也會感受到

I feel like in the long term

你的頻道自然也會漸入佳境

if you can sustain and create quality content because you love doing it

儘管短期之內 觀看次數可能下滑

it's going to work out for the better in the long run.

但長期來說