here to invite you into the most exclusive realms

現在邀請大家和我們一起來到奢侈品零售業

of luxury retail.

最獨特的領域

This is Invitation Only.

這裡只有受邀的貴賓可以進來

Today, I'm on 5th Avenue,

今天，我在第五大道上

smack dab in the middle of Manhattan.

在曼哈頓的市中心晃盪著

This place is a luxury playground.

這個地方是奢侈品的聚集地

You got Bergdorf Goodman, Louis Vuitton, Gucci, Prada,

這裡有 Bergdorf Goodman、Louis Vuitton、Gucci、Prada、

Omega, Dolce & Gabbana, Armani, Harry Winston.

Omega、Dolce & Gabbana、Armani 和 Harry Winston

And the reason I'm here today

而我今天來到這裡

to see the most famous jewelry store in the world:

是來見識世界上最著名的珠寶店

Tiffany.

蒂芬妮 (Tiffany)

The main floor of Tiffany is great and all,

蒂芬妮的主要樓層很棒

but that's not why I'm here.

但是這並不是我來到這裡的原因

I've come to check out their super secret salon.

我來這裡是要看看蒂芬妮的超級秘密高級貴賓室

A private area for their fanciest clientele.

蒂芬妮高級客戶專屬的私人區域

Hi, Kim.

嗨，金

Hello!

哈囉

Welcome to the Tiffany salon. Good to see you.

歡迎來到蒂芬妮貴賓室，幸會

So, here we are, up on the mezzanine of the New York store.

所以，我們現在是在紐約商店的夾層裡

We developed this area really for our very best customers

我們為了最高級的客戶打造了這個區域

to show wonderful jewelry.

來展現珍貴的珠寶

We can work with them on incredible custom designs.

我們可以參與他們不可思議的訂製設計

Are there items available up here that you can't get

你們主樓層沒有的物品

down on the main floor?

這邊會有嗎？

Yes, there are.

當然有

We have a specifically curated assortment up here.

這邊的分類是我們特別策劃的

This is a brand new collection we've just launched

這個是全新剛推出的系列收藏

called Paper Flowers.

叫做「紙花」

And this is a combination of using platinum, diamonds,

這結合了鉑金、鑽石

and tanzanites.

和坦桑石

But the tanzanites are all gradated colors.

但是坦桑石都是漸變色

So, it gives this lovely three-dimensionality to it.

所以，紙花就具有這樣多變的三維性

These are rare fancy-colored diamonds, Kim.

這些是稀有的彩色鑽石，金

A lot of people think that diamonds, it's all to do with

很多人都認為鑽石是無色

colorless or lack of color.

或是沒有顏色

But this is at the other end of the spectrum.

但是這是頻譜的另一個面向

You have a rainbow of colors

鑽石其實有彩虹的顏色

that are the rarest of the rare.

而這是非常罕見的

Oh my goodness.

喔，天啊

That diamond is enormous!

這顆鑽石好大

It's incredible.

很不可思議吧

This is a 28-carat.

這是 28 克拉的鑽石

28?

28 克拉？

28.

沒錯，就是 28 克拉

That's hefty.

那太高貴了吧

It's a hefty diamond.

這是顆高貴的鑽石

It's a D color. The very, very top grade.

這是 D 級的顏色，非常非常高的等級

And internally flawless.

而且它的內部完美無暇

Absolutely no inclusions, incredibly pure.

絕對沒有夾雜物，非常純淨

How much would something like that run for?

這顆鑽石的價值大概多少？

This one is a little over four million dollars.

這顆要 400 多萬美元

Eh, alright.

呃，好吧

Can I try that on?

我可以試戴看看嗎？

Oh, absolutely!

當然可以

You have to try it on. It's quite incredible.

你必須試戴一下，這真的很不可思議

It fits you perfectly.

這非常適合你

Yeah, right.

真的，很適合

And look at the beauty of the cut.

看看它切面的美

The sparkle, the radiance, the brilliance,

多麼閃耀、多麼亮麗、多麼光彩

the purity of it, the transparency of it.

它的純度、它的透明度都是那麼樣地完美

For a nice affordable four million dollars.

這絕對值得 400 萬美元

Exactly.

的確

Great.

太棒了

Why do you like gemstones so much?

你為什麼這麼喜歡寶石呢？

It's awesome and shiny? Or, like, what's the deal?

它很棒很閃亮？或者，比如，你可以得到什麼？

Oh no, I mean, gemstones are incredible.

喔，不，我的意思是，寶石是不可思議的

There's so many varieties. There's so many differentials.

有這麼多的品牌，有這麼多的差異

To this day, I find things and see things

直到今天，我發現了這些事物

that really blow my mind, because you can't imagine

而這些事物真的顛覆了我的想法，因為你無法想像

that mother nature can make such extraordinary things.

大自然竟然可以劊造出如些非比尋常的事物

We have a wonderful Tiffany workshop here on the 10th floor,

我們在 10 樓有個很棒的蒂芬妮工作室

which many people don't realize.

這是很多人不知道的

There, our finest high jewelry is made.

在那裡，我們劊造最好的珠寶

These are all completely handmade pieces

這些從一開始到成品完成

from beginning to end.

全部都是純手工的作品

Many of the pieces you see in the salon here

你在貴賓室看到的很多作品

will be made at the Tiffany workshop.

都將會在蒂芬妮工作室製作

There are various experiences in this store

在這間精品店裡，你會有很多獨特的經歷

that aren't just going up to a counter

不僅只是走到櫃台

and picking something out and buying it.

選商品並付費購買

Yeah.

沒錯

Why is that important for a retailer?

這些對零售商而言何以重要

Incredibly important these days.

尤其在近代更為重要

I mean, as we all know, so much shopping is done online.

我的意思是，大家都知道，很多交易都是在網路上完成的

Customers can come in here and they can walk around

客戶可以來這裡，他們可以到處走走

and they can experience many things.

並且體驗很多事情

They can buy something, they can dream about something.

他們可以買東西，他們可以有所夢想

But while they're here, there's places to relax.

但是當他們來到這裡，這裡是他們可以放鬆的地方

The Blue Box Cafe to have something to eat.

他們可以在「藍屋咖啡廳」吃點東西

So, you can really spend the day here.

所以，你可以在這裡待上一整天

That's really important,

這是很重要的

because it's a wonderful experience.

因為這會是個美好的體驗