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  • We are governed, our minds are molded, our tastes formed, our ideas suggested, largely

  • by men we have never heard of.” 

  • these are the words of a man named Edward Bernays, a man you probably never heard of.

  • In short, he is the man who invented modern marketing

  • Before him, advertising was simple.

  • When advertising a car, the seller talked about the characteristics of the car, the

  • speed, reliability, efficiency and so on.

  • And did not brainwash the young people of what a great man you become when you drive

  • Austin Martin.

  • No one has even thought that it's possible to manipulate the kids so that they manipulate

  • their parents.

  • After the first world war, many women started getting independent, working like the man,

  • and some started to smoke.

  • Smoking was not popular among woman and it was considered something that only man do.

  • That's when American Tobacco Industry Hired Edward Bernays to get the woman to smoke.

  • Bernays understood that when you talk about the characteristics of the product, people

  • often think with their mind and make a rational decision, but when you target their emotions,

  • they make irrational decisions.

  • So, he started advertising Cigarettes as a sign of woman's liberalization.

  • He took advantage of the feminist movement.

  • He hired the woman and organized rallies where these women had to smoke.

  • They would say: “Women!

  • Light another torch of freedomthe media quickly spread the word and Smoking

  • become the symbol of freedom for woman.

  • But Berneys did not stop there, he started advertising that on newspapers, radios and

  • everywhere else.

  • This strategy might seem too simple to work but over the next few decades, one-third of

  • American woman started to smoke, which was heaven for the American tobacco industry.

  • That's how propaganda became the foundation of modern marketing.

  • but of course, the most successful companies are the ones that you do not even suspect.

  • For some reason we believe that everyone should be on Instagram, drink coca cola or driving

  • a Ferrari is a sign of success.

  • According to Barnay, there are 3 steps to effective propaganda.

  • First, massive repetition.

  • Advertise everywhere for as long as possible.

  • It's important to take as much space as possible in your mind.

  • That's why you don't have to look for propaganda, its already discussed by the people around

  • you.

  • The second step is to convince you that you are a smart, intelligent person who makes

  • decisions independently.

  • Because the moment you realize that someone else is pushing to do something, you will

  • do otherwise.

  • Brainwash people that they know whats the right thing.

  • The final step is the emotional association.

  • Apple associates their products always with family, happiness, success.

  • So owning an Apple product means you are cool, you are catching up with the world and you

  • are successful.

  • That's why most people will not realize that they are under manipulation and will keep

  • making people on the other side of the world richer.

  • They will keep thinking that the gadget they own is the best in the world and worth every

  • penny they paid for it or the clothes they wear are made from materials that are not

  • even from earth.

  • The first step to getting out of this manipulation is to stop thinking and doing what everyone

  • else does.

  • Just because all your friends have that, doesn't mean you should buy one as well.

  • But its really difficult to keep yourself away from propaganda because today in the

  • 21st century, propaganda is at its peak since we all use the internet and every website

  • you visit gathers data about you, especially social media websites.

  • Even your private information is shared with giant corporations so that they manipulate

  • you in ways that you don't realize.

  • That's why it's important to use a virtual private network or VPN.

  • Because it makes your online actives anonymous, encrypts your information and masks your IP

  • address, in fact, you can be in one country while browsing the internet as if you are

  • in another country.

  • Which means advertisers, governments or even hackers won't be able to get your data.

  • Basically, you are safe.

  • And NordVPN is one of the most trusted and secure ones in the world who gladly sponsored

  • this video.

  • With military-grade encryption and super fast services, it's exactly what you need to use.

  • One month subscription costs 11.95 dollars but here is the deal they are offering you.

  • If you use the code proactivethinker, which you can find in the description, you will

  • get 77% off for a three-year plan, that's 2.75 dollars a month, less than a price of

  • a cup of coffee.That's all for today, thanks for watching and I will see in the next one.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely

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如何操縱別人 (How To Manipulate People)

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    coral 發佈於 2021 年 01 月 14 日
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