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  • [Music]

  • Jordy here for cinecom.net! and welcome to copycat Friday,

  • where we recreate a popular film technique.

  • And today we'll recreate those typical business stock clips

  • which actually aren't too bad when filmed properly.

  • These graphical elements that you saw in the beginning of this video

  • came from rocketstock's new package Geneva,

  • and they're sponsoring today's episode as well

  • and we'll dive deeper into these elements later in this video.

  • But first up is a scenery, and the key thing is to have a clean environment.

  • Very typical for corporates and the client is going to want that too.

  • So, clean everything up and remove what it's unnecessary.

  • And next up comes the lighting, which is actually easier than you might think.

  • There's one big principle to keep in mind and that is backlighting.

  • And you can already create this by just opening the gate behind your subject,

  • or making sure there are some windows there.

  • If that is no option just put your lights into the frame at full power

  • and try to shoot at a wide open aperture so that the background is out of focus.

  • It's even okay to have your background overexposed,

  • just one of those typical corporate video things.

  • Just make sure that when you're putting a window or gate in overexposure

  • that you can't see anything there.

  • Very typical for business videos is that blue color look.

  • We'll add some more of that in post-production

  • but it's something that we need to pay attention to during the shoot as well.

  • You want to make sure that every lighting is daylight.

  • If the factory has a fluorescent light on top it's best to put them off.

  • Make as much use of windows or daylight balanced lighting.

  • Now, having all cold lighting will result in bad skin tones.

  • And Kim here looks nearly dead, as you can see.

  • So, we'll use one soft tungsten lighting for the subject, that we'll place on the front.

  • I'm also adding a grid into my soft-box as that will bundle the light

  • to only shine on the subject and not the environment.

  • Since Kim was walking through the space I created a soft-box on wheels

  • with some clamps and a wardrobe from Ikea.

  • If you have some extra hands is of course better to let someone hold it.

  • Now, as for the camera, we'll put the white balance at around 3800 Kelvin.

  • This will make sure that the surrounding is extra blue and the subject a little warmer too.

  • It's a good balance in between, which gives us something to play with in color grading.

  • And finally the camera itself.

  • If you want to make it look epic, film from below,

  • it will make everything look big and impressive.

  • and, if you can, add some motion to it as well.

  • We are on a gimbal, which adds a lot of depth to the scene

  • and we can carry on that movement in the medium and close up shots as well.

  • [Ambience sound]

  • Time to bring our shots into post-production.

  • And to make your corporate video really come to life and give it that premium feel,

  • you want to create a soundscape.

  • And that means adding sounds to the visuals.

  • Here's an example: we see Kim walking through the garage,

  • there's no sound, so let's add some footsteps to it and background ambience.

  • Now, this brings your scene more to life and we can add more of such sounds

  • to the visuals that we want to draw an attention to.

  • Now, often I would record these sounds myself.

  • After that we've shoot the scene, as that allows me to go very close with the microphone.

  • If there are sounds that I can't record myself I download them from the internet.

  • Premium Beat is also one of the channel sponsors, has great sound effects packs.

  • For single sounds I often use freesounds.org.

  • It's not the best library, you often need to search long to find something good,

  • but it's all free.

  • Do make sure to attribute the author.

  • You can read more about their policy on their website.

  • And by the way, I have links about everything I talked about here in the description below.

  • So, when you record the sounds of every detail we get the following soundscape.

  • [Sound effects]

  • Next up is the music, and you want to create an heroic film,

  • showing off how big that company is, so...

  • ...don't use that typical lounge music in the background.

  • Instead pick out a song that creates an heroic vibe that tells success,

  • just be careful it's not too Hollywood.

  • [Music]

  • And finally the colors. I'm going to create a rich contrast.

  • But make sure that you're not going to crush the blacks, though.

  • What you can do is increasing the whites

  • to make sure that no other detail is visible in the overexposure parts.

  • And next we'll dive into the color wheels,

  • where I'm adding some more blue into the shadows and orange into the mid-tones.

  • This way we're creating color contrast and increasing that blue-orange tone even more.

  • Now, if you're seeing color cast in your overexposure areas,

  • then add the opposite color in the whites to neutralise that.

  • You wanna make sure that those areas are white and not something else.

  • [sound effects]

  • And to really knock that competition away we're going to add some graphical elements in there,

  • and the Geneva pack from Rocketstock is designed in such a way

  • that it works with any video editor.

  • It is basically a collection of lower thirds and transition animations.

  • You can simply drag and drop them to start using them.

  • You do need to add text in there yourself, which is pretty obvious.

  • But an included style guide helps you to keep everything tight and clean.

  • You don't have to make them part of the scene like we did

  • but it's a nice extra touch.

  • And actually it's pretty simple to create.

  • Inside After Effects open the tracker,

  • And with your clip selected click on Track Camera.

  • Now wait until the software is done with its magic

  • and you should see many tracking points on your clip now.

  • Right-click on any point where you like to add a graphical element to

  • and select Create Camera and null object.

  • Now it's just a matter of choosing your graphical animation from the pack

  • and adding some text to it.

  • Then select all the layers from your elements and say precompose.

  • You then want to bring this composition into 3D space

  • by enabling this box right here.

  • Drag and move your composition to the right spot

  • and link it to the null object that was created with this whip tool.

  • Don't forget to enable motion blur for both the layer and the composition

  • for a natural motion.

  • And it's that simple!

  • You can select other points if you'd like to add more graphical elements in there.

  • To find out more about this pack make sure to visit the first link in the description below

  • and if you scroll down a little bit further you can find a download link

  • to the After Effects project file with some free samples from this pack.

  • So, make sure to click on that.

  • Thank you guys so much again for watching,

  • make sure to thumbs up this video if you liked it, but most importantly...

  • ...stay creative!

[Music]

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