Did you know that in 1996, they surveyed guests about a potential annual pass that would have been the Disney pass to end all Disney passes?

您知道他們在 1996 年對客戶進行了一次全年通用迪士尼通行證的調查？

You see 1996 was the year Disney was celebrating Walt Disney World's 25th anniversary.

1996 年是迪士尼慶祝華特迪士尼成立 25 週年的一年

The parks got a new parade, some new merchandise, and a castle makeover that looked… uh…unique?

迪士尼樂園有新的遊行、一些新的商品、一個改造的城堡，那看起來......呃......獨特 ?

One other potential perk that Disney was testing the waters for, according to the Orlando Sentinel, was a special 25th Anniversary Annual Pass.

根據 Orlando Sentinel 報刊的說法，25 週年特別通行證是另一個迪士尼在測試的潛在回饋

It would have cost $2,500 and get this, it would have granted the pass-holder access to all current and future Disney theme parks in Florida for the following 25 years!

這張通行證需要花費 2,500 美元，但這可以讓通行證持有者在接下來的 25 年裡，得以進入目前以及未來在佛羅里達的所有迪士尼主題樂園

That's not all though.

那還不是全部

The proposed pass would have also included a limited edition lithograph,

這張通行證上還有限量版的印刷畫

a signed letter from Disney CEO Michael Eisner and Walt's nephew Roy E. Disney and a customized etched brick with the guest's name on it near Cinderella's castle.

一封來自迪士尼首席執行長 Michael Eisner 以及侄子 Roy E. Disney 的簽名信，並在灰姑娘城堡的附近放一個刻有客戶名字的客製化地磚

Talk about an ultimate anniversary package.

關於這個終極的週年紀念套票

A quarter of a century of park access and a way to immortalize yourself into the park itself.

讓你擁有25年無限進出迪士尼樂園

Now, at the time an adult platinum annual pass cost guests $329.

現在一張成人鉑金年度通行證的費用為 329 美元

Even if you assumed the price would never change, which it would, 25 years of annual passes would cost $8,225.

即使通行證的價格永遠不會變，但其實可能會，25 年的年度通行證要價 8,225 美元

So needless to say in the long run this would have been a potential financial loss for Disney.

更不用說在長遠的以後，這將可能會造成迪士尼財務虧損

I say potential because we could never really know if the guests who bought this anniversary pass would otherwise have bought 25 years' worth of normal annual passes.

我說可能是因為我們不會知道購買這張週年紀念通行證的客戶會不會連續25年都購買一般的年度通行證

In fact, they probably wouldn't.

實際上他們可能不會

When you combine that with the fact that space would have obviously been limited when it came to these custom bricks,

但當你把有限名額的客製化迪士尼地磚與週年通行證相提並論時

assuming they'd be around the same size as the Walk Around The World bricks,

想像他們差不多與 Walk Around The World 地磚差不多大小

it seems likely that this ultimate anniversary pass would have been an exclusive and limited product.

似乎這個終極週年紀念通行證將是一個獨家及限量的商品

Now given Disney's penchant for sticking to the anniversary number, I suspect it would have been limited to either 250 or 2,500 guests.

基於迪士尼有週年紀念數字的喜好，我推測那只限量發行給 250 或 2,500 個客戶

Now is about the time I would ask you all if you'd be willing to buy a pass like this, but it wouldn't be a fair question.

現在是時候我要問你們大家了，你們願不願意買像這樣子的通行證，但這樣問可能不會很公平

After all, while $2,500 is still nothing to scoff at, today it's only about three times the price of a platinum pass, which is about $850.

畢竟，2,500 美元沒什好值得說嘴的，現今850 美元的鉑金通行證也只是它三分之一的價格而已

Back then the $2,500 price point against a normal $329 pass meant that the anniversary pass was 7.5 times more expensive than the normal price.

拿 2,500 美元的週年紀念通行證與過去一般的年度通行證只要 329 美元相比，週年紀念通行證要比一般的年度通行證貴約 7.5 倍

So applying that to today's prices, would you pay $6,400 for such an annual pass?

所以將這個套用到現在的價格，你會花 6,400 美元來買年度通行證嗎 ?

I'm sure plenty would, especially when you remember that we're talking about 25 years worth of Disney access.

我相信很多人都會，特別是我們在講這張有 25 年的迪士尼入園權限的通行證

So then what happened to the idea?

所以這個想法到底出了什麼問題 ?

Well, there aren't really any specifics, but it ultimately never manifested beyond that survey.

嗯，沒什麼特別的問題，只是最終沒有得到調查後的結論

Perhaps the value of the promotion just wasn't worth the potential long term costs of the program.

或許這種促銷方式的收益就不適合這種長期的方案

Maybe they felt they didn't need a promotion that drastic when they were already pulling a stunt as large as transforming the castle into a cake.

說不定他們覺得並不需要做這樣激烈的促銷，當改建城堡早就在計畫裡時

Maybe it was never intended to be a real product to begin with and it was just a question that they used to learn more about how much or little guests value access to the parks.

或許這從來沒有打算成為一個真正的商品，這個議題只是用來確認客戶對於進入主題樂園的意願有多少

In any case, the ultimate Disney pass to end all Disney passes, the 25th-anniversary annual pass, would join the ranks as yet another “what if” project that never came to be.

無論如何，這個25 週年特別通行證來取代所有的迪士尼通行證的假設從未實現過

I want to thank Ye Olde Proppe Shoppe for sponsoring this week's video.

我想要感謝 Ye Olde Proppe Shoppe 贊助我這週的影片

As much as we would all love to steal our favorite Disney signs and bring them home with us, we shouldn't.

儘管我們都喜歡偷走我們最喜歡的迪士尼標示牌並將它們帶回家但我們不應該這樣做

Disney doesn't like that.

迪士尼也不喜歡那樣的

So instead, check out some of the sign replicas over at Ye Olde Proppe Shoppe.

相反，請瀏覽 Ye Olde Proppe Shoppe 的一些迪士尼標示牌的複製品

They have everything from Haunted Mansion signs to Tower of Terror signs.

他們擁有從鬼屋到恐怖塔一系列的標示牌

They even have coasters if you're looking for something smaller.

如果你正在尋找比較小的，他們甚至還有雲霄飛車的

I personally picked up their Club 33 sign a little while back for my office,

我個人挑選了他們的 33 號俱樂部標示牌放在我的辦公室

and the best part is I didn't even have to get on a decade long waiting list like the real Club 33!

最棒的是，我不需要像去真正的 33 號俱樂部一樣，列在那長達十年的等待名單中 !

If you want to check out everything they've got and learn more, there's a link in the description below.

如果你想看看他們有的一切，以及學習更多，他們提供一個連結如下

Thank you all for watching, and I'll see you next time!

感謝收看，下次見 !