中級 美國腔 13531 分類 收藏
開始影片後,點擊或框選字幕可以立即查詢單字
字庫載入中…
回報字幕錯誤
Hmm.
These companies all have something in common.
What could it be?
Besides all being fast food chains.
They all use the color red.
And it's not a coincidence.
Color is just one of many tactics that companies use to connect with their customers.
And if swearing off fast food wasn't already hard enough, those colorful red logos might make it even harder to ignore.
(playful music)
The average human can see 10 million colors.
But red is special.
Turns out, it was one of the first colors our ancient ancestors thought important enough to name.
Back before alphabets and writing, early human languages were surprisingly uncolorful.
There were words for black and white and red, but that's about it.
In fact, blue didn't even show up until thousands of years later.
As a result, we tend to have a deeper connection to red than any other color on the spectrum, and we react to it in certain ways that actually play to the advantage of fast food companies.
Researchers have found that red can evoke a sense of urgency.
It also has the innate ability to whet our appetites.
Of course, when you pair those two things together, you've got the perfect recipe for a hungry customer who wants food, now!
So that red logo isn't just a welcoming sign.
It's a sly seduction for your brain.
Now, it's unclear why red makes us feel this way, but perhaps it has something to do with where the word comes from.
Many ancient languages first named red after their word for blood.
For example, red in Hebrew looks like this, and it's pronounced ad-daum.
While blood looks like this, and it's pronounced daum.
But red's bloody beginning has transformed over millennia.
During medieval times, for example, red was worn by royals as a status symbol.
And today, brides in many parts of India are married in a red dress.
In fact, red is one of the few colors today that cultures all over the world tend to view positively, and it's no wonder that companies dedicate so much thought to their logos.
After all, we're a visual species.
Despite having five senses, 80% of all the information our brains process on a daily basis comes straight from our eyes.
And according to marketing company WebpageFX, nearly 85% of consumers say the main reason they chose one product over the other is color.
And another 80% said that colors are what give brands that memorable stamp of recognition.
Just think of what McDonald's would look like in blue, green, or pink.
Gah!
Ugh!
It's just not the same!
So what do you think?
Should fast food companies give up red?
Did you like what McDonald's looked like in pink?
提示:點選文章或是影片下面的字幕單字,可以直接快速翻譯喔!

載入中…

載入中…

為什麼速食店商標幾乎都是單色的?(Why So Many Fast Food Logos Are Almost One Color)

13531 分類 收藏
HsiangLanLee 發佈於 2019 年 2 月 26 日    annie243574 翻譯    April Lu 審核
看更多推薦影片

影片討論

載入中…
  1. 1. 單字查詢

    在字幕上選取單字即可即時查詢單字喔!

  2. 2. 單句重複播放

    可重複聽取一句單句,加強聽力!

  3. 3. 使用快速鍵

    使用影片快速鍵,讓學習更有效率!

  4. 4. 關閉語言字幕

    進階版練習可關閉字幕純聽英文哦!

  5. 5. 內嵌播放器

    可以將英文字幕學習播放器內嵌到部落格等地方喔

  6. 6. 展開播放器

    可隱藏右方全文及字典欄位,觀看影片更舒適!

  1. 英文聽力測驗

    挑戰字幕英文聽力測驗!

  1. 點擊展開筆記本讓你看的更舒服

  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔