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  • This video was made possible by WIX.

    這部影片由 WIX 贊助

  • If you are ready to create a website, head over to wix.com/go/infographics to try out

    如果你準備要架設一個網站,現在可以到 wix.com/go/infographics 試試看

  • one of their premium plans right now.

    他們的 premium 方案

  • Millennials, also referred to as Generation Y, are the generational group who follow Generation

    千禧世代,有時也稱作 Y 世代,是緊接 X 世代的族群

  • X and are typically categorized as people born between 1980 to the mid-1990s.

    通常只出生於 1980 年到 1990 年代中旬的一群人

  • Millennials are also sometimes referred to as echo boomers due to a major surge in birth

    千禧世代有時也稱作回聲潮世代,因為 1980 和 1990 年代之間的

  • rates in the 1980s and 90s.

    高出生率

  • Generation Z or Gen Z is the generational group that came after the Millennials, born

    Z 世代則是千禧世代的晚輩,

  • between the mid-1990s up to the mid 2000's.

    他們出生於 1990 年代中旬和 2000 年代中旬之間

  • Generation Z is also referred to as the iGeneration, iGen, or Post-Millennials.

    Z 世代也稱作 i 世代或後千禧世代

  • How do these generations compare?

    這兩個世代有哪些差異呢?

  • That's what we'll be looking at today, in this episode of The Infographics Show:

    這是這集 Infographics Show 會探討的主題

  • Millennials vs Generation Z.

    千禧世代 vs Z 世代

  • Though these two groups sit side by side on the generation ladder, the expansion of the

    雖然這兩個世代之間沒有間隔,網路的擴張、

  • Internet and the leaps that have been made with the digital revolution has seen them

    數位資訊的快速發展讓他們

  • exposed to a host of different experiences.

    接觸許多不同的經驗

  • Add to that the influence of parents from different generations, and we have plenty

    加上他們的家長來自不同世代,我們可以觀察到

  • of scope for differences in attitude and behavior.

    一系列他們在態度和行為上的差異

  • We've reviewed what researchers have said, so we can bring you our list of 10 ways these

    我們經看過研究的內容了,所以可以告訴你們

  • generations compare and differ.

    這兩個世代的差別

  • Let's take a look.

    讓我們來看看吧!

  • 1.

    1.

  • Attention Span - Generation Z processes information faster than any other generation, including

    專注力:Z 世代消化資訊的速度比任何其他世代還快,也比千禧世代

  • Millennials.

    還要快

  • They live in a high tech world of constant updates, and having grown up with access to

    他們生活在資訊不斷更新的高科技世界,成長過程中也使用

  • apps such as Vine and Snapchat, their attention span is likely to be lower than that of Millennials.

    Vine 和 Snapchat 等 app,因此他們的專注力可能要比千禧世代還低

  • A study showed that while only 4% of Millennials and older generations believe 13 is an ok

    有份研究顯示,只有 4% 的千禧世代和其他更年長世代的人們認為十三歲是

  • age for owning a smartphone, as high as 18% of Generation Z members think it is an ok

    可以擁有智慧型手機的年齡,卻有高達 18% 的 Z 世代確認為這個年紀

  • age.

    是合理的

  • 2.

    2.

  • Multi-Tasking - A short attention span is not always a drawback, and what Generation

    一心多用:低專注力不見得是個缺點,Z 世代可能容易分心,

  • Z lack in focus, they make up for in their multi-tasking capabilities.

    但是他們也有能力一次做很多事

  • Generation Z can work on a school assignment on their computer, and do research on their

    Z 世代可以邊在電腦上做作業、邊在平板上查資料,

  • tablet, all while taking notes.

    同時也在做筆記

  • And in the evening, they will often sit in front of the TV watching a movie, at the same

    到了晚上,他們常常在電視前看電影,

  • time chatting with a friend on Facebook from their phone or laptop.

    同時也在手機或電腦上用臉書和朋友聊天

  • It's head spinning stuff!

    這真的很耗腦力!

  • 3.

    3.

  • Independent vs Collaborative - 71% of Generation Z say they live by the phrase "if you want

    獨行 vs 合作:71% 的 Z 世代都認為:「如果你想

  • it done right, then do it yourself."

    做好某件事,就自己一個人去做。」

  • Generation Z tend to be more competitive and will adopt a 'do it yourself' mindset

    Z 世代的競爭性較強,也會在個人事務或事業上

  • in personal or professional activities.

    採取 DIY 的態度

  • And when it comes to workspaces, 69% of Generation Z would rather have their own workspace than

    至於工作環境,69% 的 Z 世代會比較希望有自己的辦公空間

  • share it with others, whereas Millennials would opt for a collaborative working environment

    而非和他人同處一室,但千禧世代卻比較偏好開放式的工作環境,

  • where they can team up with their colleagues.

    好讓他們可以和同事一起合作

  • 4.

    4.

  • The Digital Pioneers - 40% of Generation Z say that reliable Wi-Fi is more important

    數位先驅:40% 的 Z 世代認為可靠的 Wifi 比可靠的浴室

  • than reliable bathrooms.

    還要重要

  • And according to Pew Research, only 14% of U.S. adults had access to the Internet in

    而且根據皮尤研究中心,1995 年只有 14% 的美國成年人能夠使用網路,

  • 1995 but by 2014, 87% had access.

    然而到了 2014 年,這個數字增加到 87%

  • Millennials saw first hand how social media revolutionized the way in which we communicate.

    千禧世代第一手地見證社群媒體如何改變人們溝通的方式

  • They were pioneers in the digital age, witnessing the birth of smartphones, instant messaging,

    他們是數位時代的先驅,見證了智慧型手機、即時通訊,

  • and Internet searching capability.

    以及搜尋引擎的誕生

  • Generation Z were born into this tech immersed society and so have a very different perspective.

    Z 世代一出生就生長在這個環境中,所以對科技也有不同的看法

  • 5.

    5.

  • Face to Face or Digital ChatAll this technology has also had an effect on how these

    面對面或線上交談:這些科技的發展也影響了這兩個世代在

  • generations differ with communication habits, and 74% of Generation Z say they prefer to

    溝通習慣上的差異。有 74% 的 Z 世代表示,他們在工作場所中比較喜歡

  • communicate face to face with colleagues in the workplace...As we just mentioned, Millennials

    和同事面對面交談。我們剛提過,千禧世代

  • pioneered many of the digital communication tools, which revolutionized how we do business,

    開拓了許多數位通訊軟體,這改變了我們的工作模式

  • but with Generation Z preferring a more personal approach, maybe they are the ideal generation

    但由於 Z 世代比較喜歡更為親密的途徑,或許他們是真正能夠

  • to strike the right balance between online and offline workplace communications.

    在線上與線下工作交流間取得平衡的世代

  • 6.

    6.

  • Optimistic Vision- A 2016 survey conducted by Lincoln Financial Group tells us that Generation

    樂觀:根據 Lincoln Financial Group 於 2016 年進行的問卷調查,Z 世代

  • Z are far more optimistic than the Millennials.

    比千禧世代還要樂觀不少

  • 50% of Generation Z says America is heading in the right direction, versus 42% of Millennials...64%

    50% 的 Z 世代認為美國正往正確的方向發展,但只有 42% 的千禧世代這麼認為

  • of Gen Z have started researching or talking to others about their financial futures by

    64% 的 Z 世代從 13 歲開始就開始關心他們的

  • age 13.

    個人理財

  • And after they've started having those conversations, 95% of those making financial plans feel optimistic

    當他們和其他人交流後,95% 的那些已經開始規劃個人理財的人對他們的未來

  • about their future in general.

    總體上感到樂觀

  • 7.

    7.

  • Convenience over brands.

    便利性勝過品牌

  • - Accenture research tells us that Generation Z love tech driven, fast shopping experiences

    埃森哲顧問公司的研究顯示,Z 世代喜歡快速、高科技的購物經驗

  • like 1-hour delivery, activated shopping and in-store kiosks.

    例如 1 小時快速運送、聲控輔助購物,和店內自助購物系統

  • Brands are less important and they'll happily switch retailers who are better at providing

    品牌對他們來說沒那麼重要,他們也樂意轉向其他更能提供這些服務的

  • these services.

    銷售商

  • And they see shopping as a social experience.

    他們也視購物為一種社交經驗

  • They like to consult friends and get opinions on products.

    他們喜歡詢問朋友對商品的意見和評價

  • They can be unforgiving when leaving reviews for retailers and are also twice as likely

    他們給負評是不手軟的,和千禧世代相比,

  • to consult YouTube as Millennials, before making a purchase.

    購物前到 YouTube 搜尋評價的機率也高兩倍

  • 8.

    8.

  • Different ways of learning - 75% of Generation Z say there are other ways of getting a good

    不同的學習方式:根據 Sparks & Honey 的研究,75% 的 Z 世代認為,

  • education other than the traditional route of going to college, according to Sparks & Honey

    除了傳統唸大學的途徑以外,還有其他受教育的

  • research.

    好方式

  • And Generation Z has the beauty of hindsight on their side to see how things panned out

    Z 世代相較於千禧世代,也更幸運,因為他們可以借鏡

  • for their counterparts.

    千禧世代的經驗

  • Many Millennials now have large student debts and have been left questioning whether it

    許多千禧世代都有龐大的助學貸款債務,也開始質疑這

  • was worth it, with 44% of recent college grads employed in jobs that do not require a degree.

    是否值得,因為有 44% 的新鮮人做的工作不需要學士學位

  • 9.

    9.

  • Tolerance - Millennials tend to be more tolerant than Generation Z, as they have generally

    容忍度:千禧世代的容忍度比 Z 世代還高,因為在他們的生命歷程中

  • encountered more situations in life where things have the potential to go wrong.

    他們見識到更多可能出錯的情境

  • For Generation Z, it's all about getting the job done and problems for them to look

    對 Z 世代來說,把事辦好是最重要的,如果有出錯,就代表,把事辦好是最重要的,如果有出錯,就代表他們必須

  • elsewhere.

    尋求他方

  • As an example, if Generation Z experience a technical hitch when making an online purchase,

    例如,如果 Z 世代在線上購物時系統出錯,

  • it's unlikely they'll visit the store again, whereas Millennials will be more lenient

    他們可能就不會再造訪那個網站了,但千禧世代比較可能

  • and likely give the store a second chance.

    多給那個賣家一次機會

  • And finally number 10...Social influencers are today's celebrities.

    最後,第十點,社群意見領袖是當今的當紅炸子雞

  • - Generation Z are more likely to be browsing YouTube than sitting in a movie theatre.

    相較於到戲院看電影,Z 世代更可能在家瀏覽 YouTube

  • 63% of them say they prefer to see real people than celebs in their ads.

    63% 的 Z 世代更喜歡廣告找素人而非明星代言

  • So it's pretty obvious we've probably got a large percentage of Generation Z viewers,

    所以很明顯的,我們的頻道可能有很高比例的

  • here at The Infographics Show.

    Z 世代觀眾

  • But, whether you're Gen Y or Gen Z, one thing is for sure, you need money.

    但無論你是 Y 世代還是 Z 世代,你都需要錢

  • Do you have a job that you hate and want to start a side business for that hobby you've

    你是否討厭你的工作,想自己額外根據自己從小就有的

  • had since you were a kid?

    興趣來創業?

  • WIX can help you get started with a website.

    WIX 可以幫你架設網站

  • Maybe you want to also start a mailing list or have a custom email address?

    還是你想要開始做 e-mail 電子報,或是個人化的 e-mail 網址?

  • WIX can do that, too.

    WIX 也可以做到

  • WIX is an amazing platform for anybody, whether you're a complete beginner, a business owner,

    WIX 對所有人來說都是很棒的平台,無論你是新手、企業主、

  • a professional designer, or even a professional website builder.

    專業設計師,甚至是專業網頁工程師

  • You will never have to worry if your website is safe and secure, or if it will go down

    你永遠不必擔心你的網站是否安全,或是會不會

  • because of something you can't even understand.

    因為你無法解決的因素而當掉

  • WIX does all the heavy lifting.

    WIX 會幫你處理這些瑣碎的問題

  • You can finally create that amazing website you've been thinking about and support The

    你終於可以架設你夢想中的那個網站,也順便支持

  • Infographics Show at the same time, by going to wix.com/go/infographics or clicking the

    The Infographics Show,只要點進 wix.com/go/infographics 或影片資訊欄中

  • link in the description.

    的連結

  • Don't wait until the next generation beats you to your idea; get a head start today with

    不要等到下一個世代搶走你的想法,現在就開始架設你的網站

  • the amazing website you deserve!

    贏在起跑點!

  • Well, that's our list of 10!

    這是我們的清單

  • Do you fall into either of these two generations?

    你是否屬於這兩個世代之一?

  • If so, how do you compare to what we've described?

    如果是的話,你和我們描述的內容有哪些相似或相異之處?

  • Let us know in the comments!

    快在留言區讓我們知道!

  • Also, be sure to check out our other video called What are the weirdest unsolved internet

    此外,也看看我們的另一支影片,叫做 What are the weirdest unsolved internet

  • mysteries?!

    mysteries?!

  • Thanks for watching, and, as always, don't forget to like, share, and subscribe.

    謝謝觀賞,老話一句,不要忘了按讚、分享、訂閱

  • See you next time!

    我們下次見!

This video was made possible by WIX.

這部影片由 WIX 贊助

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千禧世代 vs Z 世代

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    Rachel Kung 發佈於 2018 年 05 月 25 日
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