Name: TED】Shonda Rhimes和Cyndi Stivers。未來的故事（The future of storytelling | Shonda Rhimes and Cyndi Stivers）。 (【TED】Shonda Rhimes and Cyndi Stivers: The future of storytelling (The future of storytelling | Shonda Rhimes and Cyndi Stivers))
Uploaded: 2021-01-14T07:30:37.000Z
Duration: 21 min 59 s

Cyndi Stivers: So, future of storytelling.

譯者: Estella Law 審譯者: Jen Chuang

辛蒂史帝佛斯：關於說故事的未來。

祈使句型

let's talk about what is never going to change about storytelling.

Shonda Rhimes: What's never going to change.

我們先談談，關於說故事， 永遠不會變的有哪些。

Obviously, I think good stories are never going to change,

the need for people to gather together and exchange their stories

顯然，我認為好故事永遠不會改變，

and to talk about the things that feel universal,

人們需要聚在一起交換彼此的故事，

the idea that we all feel a compelling need to watch stories,

需要談論那些感覺普世的事情，

我們都有股強烈的需求 去觀賞故事、

sort of the gathering around the campfire

to discuss the things that tell each one of us

Those things to me are never going to change.

That essence of storytelling is never going to change.

對我而言，那些都是不會改變的。

CS: OK. In preparation for this conversation,

故事的那種本質是永遠不會改變的。

辛蒂：好，為了準備這場對談，

when you were working on "Grey's Anatomy" --

CS: And she said that there was this indelible memory she had

辛蒂：她說她有個難忘的記憶，

where without discussing it with any of the executives,

you got people coming in to read for your scripts,

在沒有和任何主管討論過的情況下，

and every one of them was the full range of humanity,

你並沒有以任何方式將任何人分類，

So she said, in addition to retraining the studio executives,

她說，除了重新教育了 電視公司的主管之外，

retrained the expectations of the American TV audience.

So what else does the audience not yet realize that it needs?

重新教育了美國電視觀眾的期望。

還有什麼是觀眾自己 還不知道他們需要的？

Well, I mean, I don't think we're anywhere near there yet.

嗯，我覺得我們 還沒辦法回答這個問題。

in which we're far, far behind what looks like the real world in actuality.

和看似真實世界相距甚遠的地方。

who looked very different from one another

simply because I was trying to make a point,

and I wasn't trying to do anything special.

It never occurred to me that that was new, different or weird.

I just brought in actors because I thought they were interesting

我從未想過那麼做是新的、 不同的或怪異的。

and to me, the idea that it was completely surprising to everybody --

請那些演員來試鏡， 只因為我覺得他們有趣，

對我而言，這個想法讓大家感到驚訝，

I just thought: these are the actors I want to see play these parts.

I want to see what they look like if they read.

我只是想：我想看 這些演員詮釋這些角色。

So I think the interesting thing that happens is

that when you look at the world through another lens,

when you're not the person normally in charge of things,

當你不再是一貫主導事情的人時，

CS: So you now have this big machine that you run,

as a titan -- as you know, last year when she gave her talk --

辛蒂：以你現在運作的這個大機器，

這個巨擘──如你所知， 去年當她來演說時──

So what do you think is going to happen as we go on?

There's a huge amount of money involved in producing these shows.

依你所見，接下來會發生什麼事？

While the tools of making stories have gone and gotten greatly democratized,

製作這些節目涉及了龐大的金錢。

雖然製造故事的工具變得更大眾化，

people who rent networks, who rent the audience to advertisers

租電視頻道的人， 在各個時段賣廣告給廠商，

How do you see the business model changing now that anyone can be a storyteller?

現在每個人都可以說故事，對於商業 模式的轉變來說，你有什麼看法？

I mean, the rapid, rapid change that's happening is amazing.

珊達：我認為它每天都在改變。

快速、快速改變的一切很了不起。

The idea that there's sort of an equalizer happening,

that sort of means that anybody can make something, is wonderful.

I think there's some scary in the idea that you can't find the good work now.

意味著任何人都可以做些什麼， 這概念十分美好。

我想，現在說找不到好作品， 是件可怕的事。

I think there's something like 417 dramas on television right now

現在光電視上大概 就有 417 個電視劇，

So there's a lot of bad stuff out there because everybody can make something.

It's like if everybody painted a painting.

現在有太多糟糕的作品， 因為每個人都可以做出點什麼。

You know, there's not that many good painters.

就好像每個人都在畫同一幅畫。

But finding the good stories, the good shows,

Because if you have one tiny show over here on AMC

因為在 AMC 電視台上 有一個小節目，

finding where they are becomes much harder.

要找到它們在哪裡就變得更困難。

and finding out who made the great webisode and who made this,

it's -- I mean, think about the poor critics

找出誰做了很棒的網路劇集、 誰做了這個，

它⋯⋯我是說，想想可憐的劇評家，

trapped in their homes watching everything.

So the distribution engines are getting more and more vast,

but finding the good programming for everybody in the audience

所以，傳播引擎變得愈來愈廣大，

where everything's getting winnowed down to just who you are,

對新聞而言，一切已經 被剔除到只剩下你是誰，

and by television I mean anything you can watch, television shows on --

seems to be getting wider and wider and wider.

所謂電視是指任何 能收看的電視節目──

TED】Shonda Rhimes和Cyndi Stivers。未來的故事（The future of storytelling | Shonda Rhimes and Cyndi Stivers）。 (【TED】Shonda Rhimes and Cyndi Stivers: The future of storytelling (The future of storytelling | Shonda Rhimes and Cyndi Stivers))

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TED】Shonda Rhimes和Cyndi Stivers。未來的故事（The future of storytelling | Shonda Rhimes and Cyndi Stivers）。 (【TED】Shonda Rhimes and Cyndi Stivers: The future of storytelling (The future of storytelling | Shonda Rhimes and Cyndi Stivers))

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