I like all the different scenes, right?

我喜歡看不同的場景

Like when I'm fat and bitter.

好像我當年很胖的時候

You know, it's kind of like those athlete videos,

你知道嗎？這有點像那些運動員的影片

like Jordan, Jeter.

像喬丹、基特

It's like a Nike video.

這很像 Nike 的影片

紐約市

It's kind of almost like that fuck you video.

這有點像哪種「我才不在乎你怎麼看我的」影片

Yeah, it's kind of like...

對，這有點像...

- [Man] Start from the bottom, hustled your way up.

- [男] 從谷底開始，但是你努力的爬上了巔峰

- Yeah, it's the same old shit

- 對，這就是那種老套的東西

because it's my true narrative, which is like, you know

因為這就是我的敘述一樣，意思是

you think it's because my dad, you know, gave me,

你認為我的成功都是我爸給我的

it's like all the things that people are against you for.

這個影片是給那些不看好你的人看的

- It's like... - [Man] Shove it in their face.

- 這就像是... - [男] 證明給他們看

- Mhmm.

- 沒錯

On my 30th birthday, I looked myself

在我30歲生日時，我在我開車從紐約到

in my rear view mirror as I was driving from New York

新澤西時，看了後望鏡中的自己

to New Jersey, and I said, "You're not behaving

然後我告訴我自己說 ：「你的行為並

"to back up your own words."

不符合你口中的宏願」

And eight weeks later, I started Wine Library TV on YouTube.

然後 2 個月之後，我在 YouTube 推出了葡萄酒文庫秀

And started the process of changing my career.

然後這改變了我的職業生涯

I have massive empathy, It's not so awesome right now.

我真的明白，現在對你來說非常煎熬

You're hoping for that thing. I get it.

你很渴望得到那樣東西，我都明白

I get it so much... you can't imagine.

你不能想像我有多感同身受

I get 10,000 emails a day of, "Can't I just do this?"

我每天都會收到 10,000 封電子郵件問我說：「我就不能那麼做嗎?」

No. You can't. (laughs)

不，你不行 (笑)

If it was so easy.

如果這一切是如此的簡單

If it was so damn easy,

如果這一切是他媽的簡單

don't you think we'd all choose that?

你不覺得每個人都會選擇這條路嗎？

- [Woman] Do you know how many kids feel less than

- [女] 你知道有多少個孩子因為

because they didn't have a chance to go to school.

他們沒有上學的機會而感到自卑嗎？

They're not this. They're not that.

他們不夠好他們沒機會

And then you look at someone like GaryVee, and he admits,

然後你看到類似加里威的人，然後他承認

he said in public, that he got D's and F's,

在大眾面前承認，他以前成績爛透了

and look at where he is now.

然後你再看看他現在所建立的王朝

Do you know what kind of hope that creates?

你知道這燃起了多少的希望嗎？

- It's a long game. I was told

- 這是個長遠戰 在我 7 歲到 18 歲時

betwen 7 years old and 18 year olds that I lost.

人們都告訴我，你已經完了

That I was a loser becase this is what I got. F City, baby!

他們說我是個魯蛇，因為我得到的成績是，滿滿的 F

But when I saw F City, I knew inside

但是當我看到這些 F 時，我打從心底知道

that this was not the game that I was gonna play.

這不是個我會玩的遊戲，或者是我想走的路

I was patient. I ate crow  in that 12-year period

我抱著無比耐心，我在那 12 年期間我吃了多少的坑

while the market and the machine told me I wasn't gonna win.

在整個市場和體制都告訴我，我不可能當上人生的贏家時

I knew what my outcome was.

我知道我的結局是什麼

And you may now be in your 20s and 30s and 40s.

然後或許你現在正是個 20 歲、30 歲，40 歲的年輕人

And the machine, the marketplace might be telling you

然後整個體制呢，整個市場可能會告訴你

that you're gonna lose, but it is about staying the course

你完蛋了，可是重點是不要因為別人所說的而迷失了自己

and putting in the work and positioning yourself

然後你必須要很努力去定位自己在

in the right position to go out and win.

對的位置去爭取你應得的勝利

You know why I'm sitting here right now?

你知道為什麼我現在能坐在這嗎？

'Cause I outworked you. Zoom in.

因為我比你努力多了，放大吧

I outworked you.

我比你努力多了

I think a lot of people feel this enormous pressure

我覺得有很多人背上了無比的壓力

to achieve this millionaire, billionaire status

他們認為他們必須要在他們20歲、30歲、40歲這段期間

somewhere in their 20s, 30s, 40s.

得到百萬富翁、甚至是億萬富翁的頭銜

It's very difficult. It is for very few and far between.

不是不可能，但是這是困難的。這頭銜是留給少數的人的

I hope everybody understands.

我希望大家能明白的是

If you put in 18 hours every day of your life,

如果你這輩子每一天都投下了 18 個小時的努力

and you suck shit, you lost.

但是你還是個遜咖，那你就完了

(group laughs)

(群笑)

That matters, too.

天份也很重要

And so you also have to think about what are you good at.

也因為如此你也必須把你的專長列入考量

Just cause it's cool to be a start up founder now

正因為當個新創的創辦人是件很酷的事

doesn't mean that's what you need to become.

不代表你必須要去當個創辦人

In early 2006, I started Wine Library TV.

在 2006 年早期, 我推出了葡萄酒文庫秀

For 19 months I did that show five days a week,

在那 19 個月期間，我每個星期的 5 天都在經營這節目

and nobody gave a shit.

但是沒人在觀看，沒人在乎

Hello, everyone and welcome to the first episode

大家好，歡迎收看葡萄酒文庫秀

of Wine Library TV.

的第一集

I am Gary Vaynerchuk, Director of Operations

我是加里·维納查克,我是葡萄酒文庫

here at Wine Library and WineLibrary.com,

和 WineLibrary.com 的執行長

and I am very proud to launch what we think

然後我很高興可以推出我們認為

is the first video wine blog.

全世界的第一個葡萄酒影片部落格

- [Interviewer] Your first video got how may views?

- [採訪者] 你的第一個影片有多少觀看數呢？

- 30, 75. I mean, nobody watched

- 30, 75... 我的意思是，沒人在觀看

Things like writing emails, which I get 50 of them

有些人會選擇寫電子郵件，就給個例子，我每天都會

a day from entrepreneurs of like,

收到 50 幾封來自一些創業家的電子郵件，他們問說

"Hey, I know you were talking about patience.

「嘿，我知道你很強調耐心

"I've been doing this. It's not working. Traction.

但是我做到了，卻仍然沒有任何效果或牽引力

"Should I give up and do something else?"

我是否該放棄改做其他事呢？」

Inevitably, I'll email back and be like,

無可避免的，我會回覆他問他說

"How long have you been doing it?"

「你做了這件事多久了？」

"Oh, four months,"

「喔，四個月吧」

and I'm like, "Fuck you."

我的第一個反應是： 「去你的！」

(laughter)

(笑)

You want this to be your life, and you're giving up

這是你一輩子都想做的事，你的終生事業，然後你他媽的在 4 個月後

after four months?

就想放棄？

Are you out of your mind?

你到底在想什麼啊？

Patience is grossly underestimated.

耐心是被人們低估的特質

I was very successful when my wine business was growing.

我在我的葡萄酒企業成長的時候很成功

Now I start doing the show and spending all of my time

可是當我推出那個線上秀時，我都把我的精力投放在

trying to promote the show.

如何推廣那個線上秀

And the sales of Wine Library start flattening out

也因為如此葡萄酒文庫的成長率開始變 0

'cause I was the engine.

因為我是我們的引擎

The show wasn't getting watched, but I knew this was right.

沒人在看我的影片，但是我知道我做的選擇是對的

And the show really didn't take off

然後那個影片真正起飛的時候是在

until mid-2007, a year and a half in of five days a week

2007 中吧，在這一年半期間裡，一個星期 5 天

doing a show, getting only hundreds,

經營著這個線上秀，獲得的只是幾百個

then a couple thousand views.

然後成長到幾千個觀看數

- Gotta keep putting in the work. Every day.

- 你必須要一直的投下努力，每一天

One is better than zero. Gotta keep putting in the work.

一永遠比零來得更好，你必須要投下努力

Putting in the work, putting in work.

投下努力，拼命埋頭苦幹

There is no quick cure. The hard work matters.

他沒有捷徑，你所投下的努力是一個因素

And the patience is what overrides it.

但是你持有的耐心也是關鍵

I don't need to get mines at 25.

我不需要在 25 歲時賺很多錢

Heck, I don't need to get mines at 45.

我甚至不需要在 45 歲前賺很多錢

This is a long, long game. I'm very driven by the climb.

這是個很長、很長的戰爭，而我也是被這過程推動著的

I think being an immigrant, I guess or just having this DNA

我覺得身為一名移民者，我覺得我就是有那個 DNA

I don't like winning. I like losing.

比起勝利我更喜歡失敗

I like the struggle.

我喜歡那份挑戰

I don't give a shit about the stuff comes along.

我不在意隨著這條路而來的繁瑣事

But the game is my drug.

因為這個遊戲，我選擇的路是讓我開心的

There will never be a game over for me.

這對我來說是個沒有結局的遊戲

There's no dollar amount.

我不會因為賺到了一定的數量後就退出

The game, the process, the climb.

這個遊戲, 這個過程,這個攀爬想達到巔峰的過程

That is the drug that drives me.

是一直推動著我的藥物

That is my oxygen. That's what I love.

它是我的氧氣，它是我所愛的

And so every day is going to go by. 2016, 2017, 2018,

所以一天會隨著一天的過 2016、2017、 2018...

2019, 2020, 2021.

2019、2020、2021.

And you're going to look for the short game.

然後你會繼續找短期的玩法

You're gonna look for that miracle algorithm.

你會去尋找那個含有奇蹟的演算法

You're gonna look for that one move that's going to change

你會去尋找哪個會改變你整個生涯的

your outcome, and you're going to continue to search

那一步，,然後你會一直尋找

and play the short game while I keep putting in the work,

一直專注在那短暫的遊戲，而我會繼續埋頭苦幹，持續投入很多的時間

the hours, the long term value, and putting in the work

努力，與長遠的價值。然後在人們盼望和發白日夢時

while everyone else is hoping and dreaming,

我會一直持續的努力，拼命

I'm going to be executing

我會一直執行

You play this short game. I'll keep playing the long game.

你可以玩你短暫的遊戲，而我會持續的打我的長遠戰

And it's time to put on a helmet, and get to work.

然後是時候帶上頭盔，埋頭苦幹去了

Please, take a step back. Use this video as a reminder.

請退一步的思考，並利用這影片提醒自己

Watch it every damn day that you want to cheat

在你想要走捷徑的時候

or get there quick, and remind yourself

或一步登天時，提醒自己說

about how you make is just as important

你如何賺錢，和你賺多少錢

as actually making it.

是同樣的重要