From the mud of Glastonbury to the blockbusting headliners of Coachella,

從格拉斯頓伯利當代表演藝術節到超有名的科切拉音樂節，

music festivals have become big business.

音樂節已經成為了一門大生意

Annually, there are around 800 festivals in the US alone.

光是在美國，每年就會舉辦約 800 場音樂節

It's an industry worth nearly $10 billion,

這是價值將近百億的產業，

attracting 32 million revellers annually,

每年能吸引到三百二十萬名狂歡的群眾，

half of whom are millennials.

其中有一半的人是千禧世代

Tickets average 200 pounds per head in the UK, but over the past 10 years,

平均一張票要價兩百歐元，但近十年內，

ticket prices have risen way above the rate of inflation.

票價飆升的幅度早已超越了通貨膨脹的比率

More than $1.5 billion was spent by companies sponsoring events in 2014.

2014 年，各家廠商總共花費十五億以上贊助音樂節

The live music industry is booming as traditional record sales flounder.

傳統 CD 的銷量日漸蕭條，而現場音樂表演的事業蒸蒸日上

Artists can command up to 90% of gross ticket receipts,

參與演出的歌手能獲得售票總額的百分之九十，

but bag only 10% of the net profit from recorded music.

卻只能從 CD 銷售中得到僅僅 10% 的淨利

Musicians can charge big bucks.

音樂家的要價極高

Acts such as The Flaming Lips and Damian Marley

The Flaming Lips 、 Damian Marley 等藝人

can earn up to a reported 90,000 pounds for a performance.

能在一場表演中賺得將近九萬英鎊

Whereas bigger names such as Justin Bieber or Madonna

而小賈斯汀或瑪丹娜等更知名的歌手

can charge up to a cool million.

甚至能賺進整整一百萬