is not defined by his strength,

不應被他的力量所定義

his image,

抑或是他的形象

his courage,

他的勇氣

his anger,

他的怒火

his toughness,

他的頑強

or his sexual orientation.

或者他的性向

A man is defined by how he treats a woman.

我們以男人對待女人的方式定義他們

If you're not a man,

如果你不是個男人

you don't deserve a Tecate.

就不配喝特卡特啤酒

We don't need your business.

我們不想跟你做生意

Don't reach for one.

請不要買它

We hope you hate it.

我們希望你恨這個味道

You're not one of us.

你跟我們站在不同的陣線

Not one more for you.

一瓶都不准再喝

2 out of every 3 women suffer some kind of violence in Mexico.

墨西哥每三個女性就有兩個遭受暴力對待

Tecate. Standing against domestic violence.

特卡特啤酒，讓我們齊心打擊家庭暴力