it's probably the object that you use most in your life.

它'可能是你生活中使用最多的對象。

It's the product that you have with you all the time.

它'是你一直隨身攜帶的產品。

With this unique relationship people have with their iPhone,

憑藉人們與iPhone的這種獨特關係。

we take changing it really seriously.

我們真的很重視改變它。

We don't want to... just make a new phone,

我們不想......只想做個新手機。

we want to make a much better phone.

我們想做一款更好的手機。

iPhone 5 is the result of this approach.

iPhone 5就是這種做法的結果。

It's been completely redesigned,

它'已經完全重新設計了。

and for the first time ever,

而且是有史以來第一次。

we've increased the size of the display.

我們'增加了顯示屏的大小。

By making the screen taller, but not wider,

通過讓螢幕變高，但不是變寬。

you can see more of your content,

你可以看到更多的內容。

but still comfortably use it with one hand.

但仍能舒適地單手使用。

And yet, even with the larger display,

然而，即使有了更大的顯示屏。

iPhone 5 is the thinnest, lightest iPhone

iPhone 5是最薄、最輕的iPhone。

we've ever built.

我們已經建立。

To achieve a design this thin,

要實現這麼薄的設計。

we had to look at making many of the components

我們不得不考慮將許多組件製作成 "大號"。

inside the design smaller.

內的設計更小。

It's actually 18% thinner and 20% lighter

它實際上薄了18%，輕了20%。

than the previous iPhone.

比之前的iPhone。

It took an incredible

它花了一個不可思議的

cross-collaborative effort to do this.

跨界合作努力做到這一點。

From the beginning,

從一開始。

we knew we wanted to bring LTE to the iPhone.

我們知道我們想把LTE帶到iPhone上。

What LTE does

LTE的作用

is enable really fast downloads

是使真正的快速下載

over your cellular network.

通過您的蜂窩網絡。

You'll notice a big difference

你會發現有很大的不同

compared to previous network connectivity.

與之前的網絡連接相比。

In fact, LTE can actually be faster

事實上，LTE實際上可以更快

than the average Wi-Fi connection at home.

比一般家庭的Wi-Fi連接。

The conventional approach of designing LTE

傳統的LTE設計方法

into a world phone uses two chips.

成世界手機使用兩芯片。

With the new iPhone,

隨著新iPhone。

both voice and data technology are combined

語音和數據技術相結合

onto a single chip.

到單個芯片上。

This is one of the real breakthroughs

這是一個真正的突破

that enables the thin design of iPhone 5.

使得iPhone 5的超薄設計。

We're also introducing

我們還推出了

an all-new Apple- designed A6 chip.

全新的蘋果設計的A6芯片。

It delivers performance

它提供的性能

that's up to twice as fast as the previous generation.

這'的速度是上一代產品的兩倍。

You'll experience a big increase in speed

你會體驗到速度的大幅提升。

in everything you use your iPhone for,

在你使用iPhone的一切中。

especially in the way it delivers more detail

尤其是它提供更多細節的方式

and boosts frame rates in graphics-intensive apps.

並提高圖形密集型應用程序的幀率。

The A6 chip is so power efficient

A6芯片如此省電

that it increases performance

它提高了性能

while also increasing its battery life.

同時也增加了它的電池壽命。

Given the dimensions of the new phone

鑑於新手機的尺寸

and all the capability that we wanted to add,

和所有我們想增加的能力。

we needed to manage space inside the phone very carefully.

我們需要非常小心地管理手機內的空間。

We've created the new,

我們已經創造了新的。

much smaller Lightning connector.

更小的Lightning連接器。

It's all digital,

這都是數字的。

so it's designed for today's uses.

所以它是為今天的用途而設計的'。

And we made it reversible, so it fits either way.

而且我們把它做成了雙面的，所以哪種方式都可以。

We also moved to a sapphire lens cover,

我們還搬來了藍寶石鏡片蓋。

which is thinner and more durable

更薄、更耐用

than the previous cover glass.

比之前的蓋板玻璃。

This really protects the optics

這真的是在保護光學器件

and keeps your photos looking great.

並使你的照片看起來很好。

I don't think the level of invention

我不認為發明的水準。

has ever been matched by any other product we've done.

曾被我們做過的任何其他產品所比擬。

The seamless integration between hardware and software

硬件和軟件之間的無縫集成

makes everything you do on iPhone 5

讓你在iPhone 5上做的一切

just feel more fluid, responsive, and fast,

只是感覺更流暢，反應更靈敏，速度更快。

and with this amazing display,

並以這種驚人的表現。

you just feel like you can do more.

你只是覺得你可以做得更多。

It's great for watching HD videos in full widescreen,

它非常適合觀看全寬屏的高清視頻。

and in portrait mode,

並在縱向模式下。

iPhone 5 still fits so comfortably in your hand.

iPhone 5拿在手裡還是那麼舒服。

Our all-new Maps application is fantastic.

我們全新的地圖應用非常棒。

If you look at things like Flyover,

如果你看像飛越。

it's a completely different experience

恍如隔世

than you've ever had before in Maps.

比你'以前在地圖中的任何時候都要好。

And using turn-by-turn spoken directions

並使用轉彎的口頭訓示

makes it really easy to get where you're going.

讓你很容易到達你要去的地方。

"Turn left onto Lombard Street.

"左轉到倫巴德街。

Then turn right onto Van Ness Avenue."

然後右轉到Van Ness Avenue.&quot。

The panorama feature is simply awesome.

全景功能簡直太讚了。

You can capture panoramic photo

可以拍攝全景照片

just by moving your camera through the scene.

只是通過移動你的相機在場景中移動。

Once you're done,

一旦你'完成。

the app combines what you've captured

該應用程序結合了你所捕捉到的內容。

into one beautiful panoramic shot.

變成一個美麗的全景鏡頭。

And now Siri can do more for you.

現在Siri可以為你做更多的事情。

You can get sports scores and team schedules.

你可以得到體育比分和球隊的時間表。

Siri can also find places to eat

Siri也能找到吃飯的地方

and even help you make a reservation.

甚至幫你預約。

Facebook is now integrated right into iOS 6,

Facebook現在就集成在iOS 6中。

so you can post photos or share anything else you want to

所以你可以發佈照片或分享任何其他你想要的東西

directly from your apps.

直接從您的應用程序。

And now you can make a FaceTime call

現在你可以進行FaceTime通話了

right over the cellular network,

權通過蜂窩網絡。

so no matter where you are,

所以無論你在哪裡，

you're always able to see the ones you love.

你總是能夠看到你愛的人。

Along with the experience of actually using it,

隨著實際使用的體驗。

what makes iPhone 5 so unique

是什麼讓iPhone 5如此獨特

is how it feels in your hand.

是你的手感。

The materials it's been made with,

它所使用的材料。

the remarkable precision with which it's been built,

它的製造精度非常高。

never before have we built a product

我們從來沒有打造過一款產品

with this extraordinary level of fit and finish.

具有這種非凡的裝配和完成水準。

We've developed manufacturing processes

我們已經開發了製造工藝

that are our most complex and ambitious.

是我們最複雜、最雄心勃勃的。

Starting with the aluminum,

從鋁材開始。

we machine all of the surfaces of the enclosure.

我們對外殼的所有表面進行加工。

We then polish and texture them.

然後，我們對它們進行拋光和紋理處理。

We then use crystalline diamonds to cut the chamfers.

然後，我們使用晶體鑽石來切割倒角。

It's so exact

它是如此精確

that you're left with a near-mirror finish.

以至於你留下了一個近乎鏡面的表面。

These techniques create a dramatic distinction

這些技術創造了一個戲劇性的區別

between the product's lightly textured back

在產品的輕盈紋理的背面之間

and its highly polished chamfered edge.

以及其高度拋光的倒角邊緣。

This manufacturing precision

這種製造精度

extends to have these many pieces seamlessly come together.

延伸到讓這許多部件無縫地結合在一起。

The inlay of the product is matched to the housing

產品的鑲嵌與外殼相匹配。

through a highly sophisticated process.

通過一個高度複雜的過程。

With the parts on a conveyor,

隨著零件在傳送帶上。

two high-powered cameras take pictures of the housing,

兩臺大功率相機拍攝外殼的照片。

an instantaneous analysis is done,

瞬間分析完畢。

and then the best match

然後是最佳匹配

out of a possible 725 cuts is determined.

在可能的725次削減中確定。

The variances from product to product,

產品之間的差異。

we now measure in microns.

我們現在測量的組織、部門是微米。

We believe that going to such extreme lengths

我們認為，如此極端的做法

is the only way that we can deliver this level of quality.

是我們提供這種品質水準的唯一途徑。

To create the new iPhone,

要創建新的iPhone。

we began with a design that we really loved,

我們從一個我們非常喜歡的設計開始。

but to build it, to implement it,

但要建立它，實施它。

we had to look way beyond what we knew to be possible.

我們必須超越我們所知道的可能。

It took all of our learning,

我們花了所有的學問。

our best thinking,

我們的最佳思維。

to realize something so simple,

實現如此簡單的事情。

so clear,

如此清晰。

and yet so truly extraordinary.

卻又如此真正的不凡。

♪

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