by website publishers - including newsites, blogs, weather sites, sports sites, you get the picture.

由網站發佈者--包括新聞網站、博客、天氣網站、體育網站，你懂的。

Publishers charge different rates for their ad space. How they calculate costs depends

出版商對其廣告空間收取不同的費用。他們如何計算成本取決於

on their clients' goals.

在客戶的目標上。

If an agency wants to boost brand awareness by wallpapering the internet with their client's

如果一家代理公司想通過在互聯網上貼上客戶的壁紙來提高品牌的知名度

advertisements. For example, they'll probably use the CPM model. CPM stands for Cost Per Thousand Impressions...

廣告。例如，他們可能會使用CPM模型。CPM代表的是每千次點擊成本...

the Thousand is silent ;). An example CPM might be $10.00 to secure top space on a popular

千篇一律的沉默;)。一個CPM的例子可能是10.00美元，以確保在一個流行的頂級空間的

website's homepage.

網站的主頁。

If the client is more focused on response rate - like driving traffic to a new part

如果客戶更關注響應率--比如將流量引向一個新的部分。

of their website - the agency may use the CPC (Cost Per Click) model. An example CPC

代理商可以使用CPC（每次點擊成本）模式。CPC的例子

might be ten cents per click.

可能是每點擊一次就有一毛錢。

Advertisers may use what's called the CPA model when they want more bang for their buck.

當廣告商想要獲得更多的收益時，他們可能會使用所謂的CPA模式。

This might be a desire to drive sales, increase email sign-ups, or get people to request a

這可能是為了促進銷售，增加電子郵件的註冊量，或者讓人們要求一個。

quote online. All of these events are valuable, depending on what the client's goals are. We call these

在線報價。所有這些活動都是有價值的，取決於客戶的目標是什麼。我們將這些活動稱為

valuable events *Conversions*.

有價值的事件*轉化*。

For example, the publisher gets paid when the visitor sees the ad on their site and

例如，當訪問者在他們的網站上看到廣告時，出版商就會得到報酬，並在他們的網站上看到廣告。

makes a purchase.

進行購買。

There's no guarantee that someone is going to click an ad, let alone buy something on

沒有保證有人會點擊廣告，更不用說買東西了。

the advertiser's site. Because of this, publishers take on more risk when using the CPC or CPA

廣告商的網站。正因為如此，出版商在使用CPC或CPA時要承擔更多的風險。

models.

模型。

This is why CPC and CPA rates are typically more expensive than CPM rates.

這就是為什麼CPC和CPA費率通常比CPM費率貴的原因。

CPM, CPC, and CPA - these three little acronyms make a big difference in how publishers get

CPM、CPC和CPA--這三個小首字母縮寫詞在出版商如何獲得收益方面有很大的不同。

paid.

有償。