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  • Ads in magazines or on billboards show the same message to everyone reading them.

    每個人在雜誌或看板上得到的廣告都是同樣的資訊。

  • But, for online ads, we can switch things up.

    但至於網路廣告就會有所改變了。

  • Online ads can use geographic targeting and cookies to target their messages so you see the right ad at the right time.

    網路廣告可以使用地理定向和 Cookie 來鎖定他們的訊息,因此讓你在對的時間看到對的廣告。

  • Ad servers can deduce a user's geographic location by their IP address, which is like a zip code for your computer.

    廣告伺服器可以根據用戶的 IP 位址推斷出用戶的地理位置,它就像是電腦的郵遞區號。

  • For example, by knowing your IP address, advertisers can serve an offer specific to your area.

    例如,藉由知道你的 IP 位址,廣告商可以提供你所在地區的特定報價。

  • Ad servers also recognize users based on cookie information.

    廣告伺服器還會根據 Cookie 資訊識別用戶。

  • You may see more relevant ads based on prior visits you've made to an advertiser's site.

    它會根據你曾造訪過的廣告網站,讓你可以看到更多相關的廣告。

  • Say you've just been eyeing a pair of super cool kicks on a company's website.

    假設你最近在公司的網站看上了一雙超酷的鞋款。

  • Later in the day, you might see an ad from that same company where they're offering free shipping.

    當日稍晚,你可能就會看到同一間公司在免運的廣告。

  • Free shipping sounds great, but... let's talk about those cookies.

    免運聽起來棒極了,但... 讓我們來談談這些 Cookie。

  • Cookies are text files assigned to your browser once you've visited a website.

    Cookie 是你造訪網站後,歸類給瀏覽器的文字檔。

  • When you go back to that website, it'll see that your browser has the cookie and will read it.

    當你再次回到那個網站,它就會看到你的瀏覽器有 Cookie 並讀取它。

  • The cookie helps the site recognize your browser, and will restore any information you might have entered before.

    Cookie 可以幫助網站識別你的瀏覽器,並還原你以前可能輸入過的任何資訊。

  • You can see examples of cookies in action if you return to a site and don't have to sign in again.

    例如,如果你返回到某個網站,且不必再登入一次。

  • Or when you return to a retail site to find your items patiently waiting for you in your shopping cart.

    或當你回到一個零售網站,發現你想買的物品在購物車中耐心地等待。

  • These are examples of first-party cookiescookies set by the site that you're on.

    這些是第一方 Cookie 的例子,Cookie 會在你所在網站上設置。

  • It's important to keep in mind that cookies are anonymous.

    要記住 Cookie 是匿名的,這很重要。

  • The text file associates a random unique number with the computer and browser.

    文字檔會將一個獨一無二的隨機編碼與電腦和瀏覽器做連結。

  • So, if you use different devices or browsers to visit the same website, each browser will have a different cookie.

    所以,如果你使用不同的設備或瀏覽器訪問同一網站,每個瀏覽器就會有不同的 Cookie。

  • There are also third-party cookies.

    他們也是第三方 Cookie。

  • These are used by ad servers.

    這些都是廣告伺服器使用的。

  • Online ads use third-party cookies to recognize the same user across multiple websites.

    網路廣告會使用第三方 Cookie 來辨識多個網站中的同一用戶。

  • That free shipping ad we mentioned earlier? That's an example of third-party cookies at work.

    我們前面提到的免運廣告就是個第三方 Cookie 在工作上的例子。

  • When you went to supercoolkicks.com to check out those shoes, they allowed their ad server to set a third-party cookie on your browser.

    當你在 supercoolkicks.com 上看看那些鞋子,他們會允許他們的廣告伺服器在你的瀏覽器上設定第三方 Cookie。

  • So, when you visited that news site later in the day, the ad server recognized their cookie and used the information in it to show you that offer.

    所以, 當你之後再造訪那個網站時,廣告伺服器辨識出他們的 Cookie,並用這些資訊顯示出這個折扣。

  • Geographic targeting and cookies help advertisers show relevant messages to potential customers,

    地理定向和 Cookie 幫助廣告商向潛在顧客顯示出相關訊息,

  • and they sometimes even help customers get deals on stuff they buy online.

    而他們有時候甚至會幫助顧客在網路上找到他們想購賣的東西。

Ads in magazines or on billboards show the same message to everyone reading them.

每個人在雜誌或看板上得到的廣告都是同樣的資訊。

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