to see if this woman, would stand up at the sound of this tone, simply because everyone else is.

來看看這個女生會不會在聽到這個聲音的時候站起來，單純因為其他人都這麼做

You might be thinking you'd never go along with this, or would you?

你可能會想你絕對不會這麼做，但是真的嗎？

After just three beeps, and without knowing why she's doing it,

才第三次而已—甚至連為什麼都不知道—

this woman is now conforming perfectly to the group.

她跟群體裡所有人都開始做一樣的動作了

But what happens if we take the group away?

那如果我們把群體裡其他人都帶走呢？

Elaine, please.

Elaine

Okay. Now she's alone. The crowd is gone and nobody is watching her

好。現在只剩她一個人了。大家都走了而且沒有人在看她

except our hidden cameras.

（除了我們的隱藏式攝影機）

What do you think she'll do?

你覺得她聽到聲音後會怎麼樣？

She's now conforming to the rules of the group without them even being there.

即使其他人都不在，她還是遵守著群體規則

Now, watch what happens when we introduce another outsider who doesn't know the rules.

那如果我們讓另外一個不知道規則的局外人參與實驗呢？

Have a seat and they'll be out in just a couple of minutes. Thanks so much.

坐一下，他們等一下就出來了。謝謝

Why are you standing up?

妳為什麼要站起來？

Everybody was doing it, so I thought I was supposed to.

剛剛每個人聽到聲音都站起來啊，所以我覺得我應該也這麼做

Think she'll teach the new guy what to do?

你們覺得她會教會新來的人嗎？

We kept the cameras rolling as more unsuspecting patients arrived.

更多未起疑心的病人來了，而我們也繼續用隱藏式攝影機記錄他們的行為

And slowly but surely, what began as a random rule for this woman

慢慢的（但是可以預見的），一開始對這個女生來說只不過是個隨機的規則

has now become the social norm for everyone in this waiting room.

現在變成等待室裡面所有人的共同規範

Here to explain what's going on in their brains is Jonah Berger of the University of Pennsylvania.

我們請到了賓州大學的 Jonah Berger 來解釋他們都在想些什麼

This sort of internalized form of her behavior is part of what we call social learning.

這種內化的行為是所謂社會化學習的一部分

Starting at a very early age, when we see members of our group perform a task,

從非常小的年紀開始，當我們看到群體裡的成員做某件事

our brains literally reward us for following their footsteps.

我們的大腦會因為我們模仿他們的行為而獎勵我們

When I saw everybody stand up, I felt like I needed to join them,

我看到每個人都站起來就覺得我應該要跟他們做一樣的事

otherwise I'm like excluded.

不然感覺我被排除在外

Once I decided to go with it, then I felt much more comfortable.

我決定要跟大家一起起立之後覺得舒服多了

Conformity is how we become socialized, but it can also cause us to develop bad habits or repeat past wrongs.

一致性（服從性）是我們社會化的重要元素，但是它也可能讓我們發展壞習慣或是重複做以前做錯的事

And it's why even this rebel, who wasn't standing for any of this nonsense, eventually joined the ranks.

而這也是為什麼這個反叛的傢伙，即使他一開始完全不理會身邊的無理取鬧，最後還是跟著起立了

And the only thing more shocking than seeing how easily conformity affects the way you act,

在知道一致性（服從性）如何影響我們的行為之後

is that similar forces are subconsciously shaping the way you think right now.

更可怕的是它現在就在無形中形塑你的想法