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  • Hi, I’m David Baker. I’m the head of ads policy engineering at Google.

    DAVID BAKER:您好! 我是 David Baker

  • We have a vested interest in creating the least intrusive and best ad experience for

    我是 Google 廣告政策工程小組組長

  • our users. That means showing you the right ads when you want them, and doing our best

    我們致力於在最不造成干擾的情況下

  • to never show you ads that can be harmful. That’s why our ads engineering efforts are

    帶給使用者最完美的廣告體驗

  • so focussed on protecting the user.

    也就是說,我們會把握時機

  • This is a very difficult challenge given the number of ads online, and there are a lot

    顯示切合您需求的廣告

  • of malicious players. Weve dedicated tens of millions of dollars and hundreds of engineers

    同時盡力避免顯示不當的廣告

  • and policy experts to building systems and tools to detect violations of our policies.

    因此,Google 廣告工程小組的 主要任務

  • And when we find a scam, we don’t just ban one ad, we ban the advertiser from ever working

    就是保護使用者

  • with Google again. In 2011 out of the billions of ads that were submitted to us, we shut

    這實在不是件容易的差事

  • down about 800,000 advertisers and more than 130 million ads for violating our policies.

    因為網路上的廣告很多

  • But how do we find them?

    還有不少是居心叵測的騙局

  • Our first defense is automated systems that proactively catch scams by monitoring the

    我們投入了數千萬美元

  • content of each ad and scanning the advertiser’s website before the ad is ever shown. When

    動用了數百位工程師和政策專家

  • we detect a threat, our systems automatically seeks out and find similar websites and scams,

    為的是開發能偵測違規問題的 系統和工具

  • immediately broadening our reach.

    一旦發現垃圾廣告 我們不只會停用這個廣告

  • And quite often, our experts personally review complex or suspicious ads that our software

    還會將廣告客戶停權

  • has flagged, but which needed a real person to make a decision.

    列為 Google 的永久拒絕往來戶

  • Advertisers, users and other authorities can report scams directly to our policy department,

    2011 年,Google 收到了數十億則廣告

  • and well respond as quickly as possible.

    其中就有約 800,000 名廣告客戶 以及超過 1.3 億則廣告

  • Were committed to developing the best experience for our users and remain committed to earning

    違反了我們的政策,因而遭到停權

  • your invaluable trust.

    這些違規行為是怎麼發現的?

Hi, I’m David Baker. I’m the head of ads policy engineering at Google.

DAVID BAKER:您好! 我是 David Baker

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