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  • SUMMER HAS OFFICIALLY ARRIVED, AND I COULDN'T BE HAPPIER,

  • BECAUSE SUMMER MEANS GIANT HOLLYWOOD BLOCKBUSTERS.

  • AND I'M A SUCKER FOR THEM.

  • EVERYWHERE YOU LOOK RIGHT NOW, THERE ARE ADS FOR BIG SUMMER

  • MOVIES WITH CLEVER TAGLINES.

  • YOU MIGHT NOT REALIZE IT, BUT A LOT OF WORK GOES INTO WRITING

  • EACH OF THOSE LITTLE TAGLINES, AND THEY DON'T ALWAYS GET THEM

  • RIGHT ON THE FIRST TRY.

  • SO TONIGHT, WE'RE GOING TO LOOK AT SOME OF THE EARLY ATTEMPTS,

  • IN OUR SEGMENT, "FIRST DRAFTS!" >> NO, NO!

  • STUPID, STUPID!

  • >> AH.

  • >> Stephen: ALL RIGHT.

  • LET'S TAKE A LOOK AT SOME MOVIE TAGLINES BEFORE THEY PERFECTED

  • THEM.

  • ALL RIGHT.

  • FIRST UP.

  • HERE'S A GOOD EXAMPLE.

  • HERE'S THE POSTER FOR "INDEPENDENCE DAY: RESURGENCE."

  • YOU CAN SEE THE TAGLINE IS "WE HAD 20 YEARS TO PREPARE.

  • SO DID THEY."

  • ALL RIGHT?

  • BUT THE FIRST DRAFT-- THAT'S WHAT THEY CAME UP WITH.

  • BUT THE FIRST DRAFT SAID, "FOR 20 YEARS, WILL SMITH SAID 'NO.'

  • SO WE JUST MADE IT WITHOUT HIM."

  • ( CHEERS AND APPLAUSE ) BASED ON A TRUE STORY RIGHT

  • HERE.

  • YOU EVER SEE "BEN-HUR."

  • >> Jon: NO, I DIDN'T SEE THAT.

  • >> Stephen: THEY'RE DOING A REMAKE OF "BEN-HUR."

  • AND THEY'VE ALREADY GOT THE POSTER OUT FOR THE SUMMER.

  • "BEN-HUR"."

  • THE TAGLINE IS "FIRST TO FINISH.

  • LAST TO DIE."

  • PRETTY DRAMATIC.

  • PRETTY EFFECTIVE.

  • BUT THE FIRST TAGLINE WAS, "BEN HUR, DONE THAT."

  • ACCURATE.

  • I SAW THIS ONE THIS WEEKEND.

  • I SAW "FINDING DORY."

  • HAVE YOU SEEN THAT?

  • >> Jon: I HAVEN'T SEEN THAT.

  • >> Stephen: WATERWORKS, ABSOLUTELY WATERED WORKS.

  • BUT YOU CAN'T TELL BECAUSE THEY'RE UNDER WATER.

  • THIS IS A GREAT MOVIE.

  • THE TAGLINE IS "SHE JUST KEPT SWIMMING..."

  • CALLS BACK THE FIRST MOVIE.

  • YOU LOVE IT.

  • BUT THE FIRST TAGLINE SAID, "SERVE WITH BUTTER AND LEMON."

  • DIDN'T GO OVER AS WELL.

  • DIDN'T GO OVER AS WELL.

  • THEY DECIDED NOT TO DO THAT ONE.

  • THEY DECIDED NOT TO DO THAT ONE, THOUGH IT DOES SOUND DELICIOUS.

  • ALL RIGHT, ALL RIGHT.

  • THIS ONE, I REALLY ENJOYED THIS, TOO.

  • THIS HAS ALREADY COME OUT THIS SUMMER BUT IT WAS A HUGE HIT.

  • HERE'S THE POSTER FOR "CAPTAIN AMERICA: CIVIL WAR."

  • IT SAYS, "UNITED WE STAND, DIVIDED WE FALL."

  • STRONG, AMERICAN TAGLINE.

  • BUT THE FIRST DRAFT WAS, "THE FUN KIND OF CIVIL WAR, WITHOUT

  • ALL THE SLAVERY."

  • IT'S TRUE.

  • IT'S NOT AS FUN.

  • ( APPLAUSE ) >> Jon: AAAH...

  • >> Stephen: THEY DECIDED NOT TO GO WITH IT.

  • IT'S A FIRST DRAFT.

  • THAT'S WHY THEY DIDN'T GO WITH IT.

  • YOUR REACTION RIGHT NOW IS WHY THEY DIDN'T DO THAT.

  • THAT'S WHY.

  • THAT'S WHY.

  • YOU MIGHT HAVE BEEN IN THE FOCUS GROUP THEY USED.

  • THIS ONE-- I KNOW THESE GUYS.

  • WE HAD KEVIN HART ON.

  • HERE'S ONE FOR "CENTRAL INTELLIGENCE," WITH KEVIN HART

  • AND DWAYNE "THE ROCK" JOHNSON.

  • THEY GOT A GREAT TAGLINE.

  • "SAVING THE WORLD TAKES A LITTLE HART AND A BIG JOHNSON."

  • WHICH IS REALLY GOOD.

  • A NICE, FUNNY TAGLINE.

  • BUT IT WAS ORIGINALLY, "COMING UP WITH PUNS ABOUT THE ROCK IS

  • DWAYNE-ING."

  • ( APPLAUSE ) ( CHEERS )

  • THE ROCK IS ACTUALLY AN ENORMOUS GUY.

  • I'M VERY EXCITED ABOUT THIS.

  • "SUICIDE SQUAD" IS ONE OF THE BIGGEST MOVIES OF THE YEAR.

  • I CAN'T WAIT FOR IT TO COME OUT.

  • THEY HAVE A REALLY GOOD SIMPLE TAGLINE.

  • "WORST.

  • HEROES.

  • EVER."

  • VERY SIMPLE.

  • SELLS THE IDEA.

  • BUT THE ORIGINAL ONE WAS, "THE MOVIE WILL SMITH DID INSTEAD OF

  • 'INDEPENDENCE DAY.'" ANYBODY WANT IT?

  • THERE GU.

  • THAT'S IT FOR "FIRST DRAFTS!" WE'LL BE RIGHT BACK, WITH

  • ZACHARY QUINTO!

SUMMER HAS OFFICIALLY ARRIVED, AND I COULDN'T BE HAPPIER,

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初稿。暑期檔電影大片 (First Drafts: Summer Blockbuster Movies)

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