Placeholder Image

字幕列表 影片播放

  • [Audio Length: 0:34:07] RECORDING COMMENCES:

    [音頻長度:0點34分07秒] 錄音開始:

  • Evan Carmichael: He's an

    埃文·卡邁克爾: 他是一個

  • American motivational speaker, personal finance instructor and self-help author. He became

    美國勵志演說,個人理財 教練和自救作者。他成為了

  • well known from his infomercials and self-help books. In 2013, Forbes estimated his net worth

    從他的電視購物節目和自救眾所周知 圖書。 2013年,福布斯估計他的淨資產

  • at 480 million dollars. He's Tony Robbins, and here are his Top Ten Rules For Success.

    在480萬美金。他是托尼羅賓斯, 這裡是他的十大規則成功。

  • Tony Robbins: Ultimately, if you're going to have lasting

    托尼羅賓斯: 最後,如果你將擁有持久

  • change in anything, you're really talking about just raising your standards. I mean,

    在任何的變化,你只是說 大約只是提高你的標準。我是說,

  • I always tell people; if you want to know how to change your life, I'll give it to you

    我總是告訴人們;如果你想知道 如何改變你的生活,我將它送給你

  • in three words, boring as it sounds, "raise your standards." Now, what does that mean,

    三個字,枯燥因為它的聲音,“養 你的標準。“現在,這是什麼意思,

  • corny as it sounds, "raise your standards"? "Well, thank you for the breakthrough thought,

    老土因為它的聲音,“提高你的標準”? “好了,謝謝你以為突破,

  • Tony. I'm glad I wasted my time watching this little email with you."

    托尼。我很高興我浪費了我的時間看這個 小電子郵件與您“。

  • Think about it. Lasting change is different than a goal. You don't always get your goals,

    想想吧。持久的變化是不同的 比目標。你並不總是得到你的目標,

  • but you always get your standards. Maybe what'll help you is to think about it this way. I

    但你總是得到你的標準。也許會是什麼 幫你是這樣想。一世

  • try to explain standards to people with a different set of words. Think of it as everybody

    試圖解釋標準,以人帶 不同的詞。把它看成是大家

  • in life gets their "musts." They don't get their "shoulds."

    在生活中得到他們“務必”。他們沒有得到 他們“應該”。

  • Think about it. Most people have a list of "shoulds"; don't they? Don't you have a list

    想想吧。大多數人名單 “應該”;不是嗎?難道你有一個列表

  • of "shoulds," things you should do, you should follow through on? "I should lose some weight."

    “應該”的事情你應該做的,你應該 跟進呢? “我應該減肥了。”

  • "I should work out more." "I should make more calls." "I should respond more rapidly to

    “我應該多運動。” “我應該多 電話。“”我應該更迅速地響應

  • my email," whatever. "I should get into the office earlier." "I should be more confident."

    我的電子郵件,“什麼的。”我應該進入 辦公室前面。“”我應該更自信。“

  • Whatever your "should" list, people love to have their "should" list be met, but it's

    無論你的“應該”列表中,人愛 有他們“應該”名單予以滿足,但它的

  • like New Year's resolutions. If it does, it's really exciting. If it doesn't, which is most

    像新年的決議。如果是這樣,它的 真正令人興奮的。如果不是這樣,這是最

  • of the time, it's a little disappointing, but you kind of know it's not going to happen.

    的時間,這是一個有點令人失望, 但你有種知道這不會發生。

  • When you decide something is a "must" for you, an absolute "must," when you cut off

    當你決定什麼是“必須”的 你,一個絕對的“必須”,當你切斷

  • any possible... you say, "I'm going to find a way, or I'm going to make the way." Human

    任何可能的......你說,“我要找到 一種方式,或者我會做的方式。“人

  • beings, when they resolve things, when they make a real resolution inside themselves,

    眾生,當他們解決的事情,當他們 使自己內部的實際分辨率,

  • which is they raise the standard and they make it a "must," they find the way.

    這是他們提高標準,他們 使之成為“必須”他們發現的方式。

  • Think about it in your own life. Haven't you had some area of your life where you raised

    想想自己的生活。沒有你 有你的生活中的一些區域,您提出

  • your standard, and your life has never been the same? Maybe, at one time in your life,

    你的標準,你的生活中從來沒有 一樣?也許,在你的生活有一段時間,

  • you smoked cigarettes. Or you did something, and you did it for years. You kept trying

    你抽的煙。或者你做了什麼, 你做了好幾年了。你不斷嘗試

  • to change it, trying to change it and kept telling yourself, "I should." Then, one day,

    改變它,試圖改變它,並保持 告訴自己,“我要”。然後,有一天,

  • something happened. Something just clicked you over. Something took you over that tipping

    發生了一些事。有些事情點擊 你過來。東西帶你在接裝

  • point, and inside yourself, you said, "No more." That was a very, very different experience;

    點,你的內心,你說,“不 更多的“這是一個非常,非常不同的體驗。

  • wasn't it? Something inside of you shifted. What was

    不是嗎? 你內心的東西轉移。什麼是

  • a "should" became a "must," and you've never gone back. Is there an area like that in your

    一個“應該”成為一種“必須”,而你從來沒有 出爾反爾。有沒有像在一個區域的

  • life that you can think of? Again, did you ever smoke cigarettes? Did you ever eat a

    生活中,你能想到嗎?同樣,你有沒有 曾經抽煙?你有沒有吃

  • certain way, drink a certain form of alcohol and then finally say, "No more," and you just

    一定的方式,喝酒某種形式的 然後最後說,“沒有更多的,”和你剛才

  • don't go back? Notice this; it doesn't really take any willpower, anymore, because somewhere,

    不回去?注意到這一點;它並沒有真正 採取任何意志力,了,因為某個地方,

  • when we make this click, when we make something a "must," we attach ourselves to it. It becomes

    當我們使這一下,當我們做的東西 一個“必須”,我們重視我們自己吧。它成為了

  • part of our identity. One thing I've learned, in the last, gosh,

    我們身份的一部分。 有一件事我已經了解到,在過去,天哪,

  • 33 years of work on people from, now, over 100 countries, four million people, is human

    現在33年從人們的工作,過 100個國家的四百萬人,是人類

  • beings absolutely follow through on who they believe they are. If you said to me, "Well,

    人類對誰絕對跟進他們 相信他們。如果你對我說:“嗯,

  • I'm really going to work hard to stop smoking, but I've been a smoker my whole life. I am

    我真的要努力戒菸, 但我是一個吸煙者我的整個生活。我是

  • a smoker," I know your days are numbered. You're going to be back smoking cigarettes,

    吸煙,“我知道你的日子已經屈指可數了。 你會回來吸煙,

  • again, because we all act consistent with who we believe we are.

    再次,因為大家都行動一致 誰,我們相信我們。

  • I tell people the strongest force in the whole human personality is this need to stay consistent

    我告訴人們,在整個最強的力量 人的個性是這需要保持一致性

  • with how we define ourselves. If you define yourself as somebody who is really conservative,

    我們如何定義自己。如果定義 自己作為某人誰是真正的保守,

  • you're not going to be crazy and act nuts, unless you're really drunk or something. Then

    你不會是瘋了,行為堅果, 除非你真的醉了什麼的。然後

  • you can say it's the alcohol, when it's really just you finally getting permission to be

    你可以說這是酒精,當它真的 只是你終於得到許可的情況下

  • yourself. The alcohol is your excuse. If you're a really crazy person, you act crazy, outrageous,

    你自己。酒精是你的藉口。如果你是 一個很瘋狂的人,你的行為瘋了,離譜,

  • playful. You don't act conservative because it's not who you are.

    俏皮。你不採取行動,保守的,因為 這不是你是誰。

  • Very often people say, "Well, I can't do that. I'm not that kind of person." I always say

    很多時候,人們說:“哦,我不能這樣做。 我不是那種人。“我總是說

  • to people, "Really? When did you define yourself? I mean, really, how many years ago did you

    人,“真的嗎?你什麼時候自己定義的? 我的意思是,真的,很多年前你是怎麼

  • come up with what you could and couldn't do in your life? How many years ago?" Most people,

    拿出你能做和不能做什麼 在你的生活中?多少年前的事?“大多數人,

  • if they really look at how they're living their life today, it's based on a set of standards,

    如果他們真的來看看他們是如何生活 今天他們的生活,它是基於一套標準,

  • a set of beliefs that they made choices about 10, 20, 30 or more years ago. Very often,

    一組信念,他們作出的選擇有關 10,20,30或更多年前。常常,

  • we made decisions in our youth, or very young, about what to believe, about what we were

    我們在青年作出的決定,還是很年輕的, 有關該相信什麼,什麼我們

  • capable of, about who we are as a person, and that becomes the glass ceiling, if you

    能,是誰我們是作為一個人, 並成為玻璃天花板,如果你

  • will, that controls us. There is a corny metaphor, but it's true.

    意志,控制我們。 有一個老生常談的比喻,但這是事實。

  • I remember, one time, I was with my family at the circus. There was a person there, and

    我還記得,有一次,我和我的家人 在馬戲團。有一個人那裡,並

  • they had this big, giant elephant. You look at this elephant. They take this little rope,

    他們有這麼大的,巨象。你看 在這頭大象。他們把這個小繩,

  • put it around the elephant's neck, and they drive this stake into the ground. I mean,

    把它掛在大象的脖子,他們 推動本次股權到地面。我是說,

  • you look at this, and you know that elephant could rip down the entire tent with almost

    你看看這個,你知道大象 可以撕裂了整個帳篷幾乎

  • no effort. Yet, the elephant doesn't struggle, doesn't try. Why? Because the elephant's conditioned.

    不遺餘力。然而,大象不爭, 不嘗試。為什麼?由於大象的條件。

  • They could take that elephant and condition the elephant when it's a baby elephant. That's

    他們可能會採取象和條件 當它是一個小象大象。這是

  • how they train them. When it's a little baby elephant and it doesn't have the power, yet,

    他們是如何訓練他們。當它是一個小寶寶 大象和它不具有電源,然而,

  • they put a big rope around it, and they drive this huge stake in the ground. The elephant

    他們把大繩周圍,和他們駕駛 在地面上這個巨大的股權。大象

  • fights and fights and fights. One day, finally, that elephant decides, "I'm not capable of

    打架,打架,打架。有一天,終於, 那大象決定,“我沒有能力

  • pulling this out." Once that becomes the definition of an identity of anyone - an elephant, in

    拔了這一點。“一旦成為定義 大象,在 - 人的身份

  • this case - they don't even try, anymore. "It's just who I am. That's how it is. That's

    這種情況下 - 他們甚至沒有嘗試,不再。 “這只是我是誰。這是怎麼回事。這是

  • just the way it is in my life." I'd like to ask you to take a look at any

    只是事情是這樣的,我的生活。“ 我想請你看一看任何

  • place you've got a limitation and ask yourself, "When did I decide to accept that limitation?"

    把你已經有了一個限制,然後問自己, “我什麼時候決定接受這種限制?”

  • You may not even see it as a limitation. You might see it as, just, "That's who I am."

    你甚至可能不會把它看作是一種限制。您 可能會看到它作為,只是,“那我是誰。”

  • So often, in our lives, we've adapted to be a certain way, so that we don't fail or so

    所以很多時候,在我們的生活中,我們已經適應了是 以一定的方式,這樣我們就不會失敗左右

  • that people will like us or respect us. It's not necessarily who we are.

    人們會喜歡我們,或尊重我們。它的 不是我們必然是誰。

  • Joy comes when you're spontaneous. It's really hard to be truly happy when you're not being

    喜來的時候你是自發的。是真的 很難成為真正的快樂,當你不被

  • yourself, and most of us have no clue who we are. A big part of my work - if you've

    你自己,和我們大多數人不知道誰 我們是。我工作的一個重要組成部分 - 如果你

  • ever been to event, you know - is to get people to do things spontaneously, without thinking,

    去過事件,你知道 - 是讓人們 做事情自發,沒有思想,

  • because that's when the real you shows up. That's when the energy comes alive. When you

    因為這是當你真正顯示出來。 當能量開始活躍的。當你

  • do that, when you start to connect your true nature, suddenly, there's energy available

    做到這一點,當你開始連接你的真實 自然,突然,有可利用的能量

  • for you to set a higher standard for what you want in your life. That's what this is

    為您設定了更高的標準是什麼 你想在你的生活。那這個是什麼

  • really all about. When I talk about "standards" or I talk about

    真正意義。 當我談到的“標準”或我談

  • "shoulds" versus "musts," think about your own life. I know there have been areas in

    “應該”與“務必”,想想你 自己的生活。我知道已經有地區

  • your life where, at some point in time, you just shifted. You raised the standard, and

    你生活在哪裡,在某個時間點,你 只是移動。你提出的標準,而

  • your life changed because whatever people have their identity attached to, they live.

    你的生活改變了,因為無論人 有自己的身份連接到,他們住。

  • We live who we believe we are. That's just how it works.

    我們住我們相信我們是誰。這只是 怎麼運行的。

  • I'll give you an example. Look at your physical body. Your physical body, today, is an absolute

    我給你舉個例子。看看你的身體 身體。你的身體,今天,是一個絕對的

  • reflection of only one thing. Not your goals, not your desires, but your standards, the

    只有一件事反映。不是你的目標, 不是你的慾望,但你的標準,

  • identity you have for yourself. If your standard is you're an athlete, then there's a certain

    身份你有你自己。如果你的標準 是你是一個運動員,然後有一定的

  • amount of strength, a muscle tone, an energy that's available in your body, on a regular

    強度的量,一個肌張力,能量 這是在你的身體提供,定期

  • basis, because that's who you are. You do whatever is necessary to maintain that identity.

    的基礎上,因為這是你是誰。你做 一切必要保持這種身份。

  • Again, the strongest force in the human personality is this need to stay consistent with how we

    同樣,人的個性最強的力量 這是需要留在如何保持一致,我們

  • define ourselves because if you don't know who you are, you wouldn't know how to act.

    定義自己,因為如果你不知道 你是誰,你就不會知道如何行動。

  • Once you lock in on that identity, your brain finds a way to keep you there. If you say,

    一旦鎖定在表明身份,你的大腦 找到一種方法來保持你。如果你說,

  • "Man, I'm overweight. I've always been overweight. I'm big-boned" and that's the story you've

    “伙計,我超重,我一直都超重。 我骨架大“,這就是你的故事

  • got, then you're going to always find a way to get back there. That's your settling point.

    得到了,那麼你會總能找到辦法 回到那裡。這是你的穩定點。

  • That's your identity. That's where things lock in.

    這是你的身份。這就是事情 鎖定英寸

  • If you see somebody who's in really great shape, you ask them, "Do you work out?" You

    如果你看到有人誰在真正偉大 形狀,你問他們,“你們鍛煉身體嗎?”您

  • know the answer, "Yes." "How often?" They'll tell you, "Three times," "Four times," "Five

    知道答案,“是的。” “多久?”他們會 告訴你,“三次”,“四次”,“五

  • times a week," whatever. In a seminar, I'll ask people, "Who, here, works out at least

    一個星期時間,“無論在一個研討會上,我會 問人,“是誰,在這裡,工作了至少

  • five days a week? Stand up." You look around that room, and you know that they work out

    每週五天?站起來。“你看看周圍 那個房間,你知道,他們的工作了

  • five times a week because you can see their body. You don't just get a result without

    每週五次,因為你可以看到他們的 身體。你不只是獲得無結果

  • some kind of action, without some form of ritual; "ritual," meaning actions you do consistently.

    某種動作,如果沒有某種形式的 儀式;你一貫的“禮”,意思是行動。

  • Now, do you believe those people that are out there, working out five days a week, do

    現在,你認為那些人是 在那裡,工作了一周五天,做

  • they have more time than you do or I have or anybody else? Of course not. Is their life

    他們有更多的時間比你或我有 還是其他人?當然不是。就是企業的生命

  • less busy? Of course not. It's just a "must" for them. They must work out that way. They've

    那麼忙​​?當然不是。這只是一個“必須” 他們。他們必須出現這樣的工作。他們已經

  • made that turn, and their life changed. I'm not saying you have to work out five days

    提出,反過來,他們的生活發生了變化。我 不是說你必須制定出5天

  • a week. I'm just saying, whatever you really want, "wants" don't get met consistently;

    一周。我只是想說,不管你真的 希望“,希望”不要讓一貫地予以滿足;

  • "standards" do. Whatever you identify, "This is who I am."

    “標準”的事情。不管你認,“這 我是誰“。

  • It's not so much about changing your identity, as it is expanding it; deciding that, instead

    這與其說是改變你的身份, 因為它是擴展它;決定說,而不是

  • of your goal is to lose 10 pounds, which is not compelling, what if your vision was to

    你的目標是減掉10磅,這是 並不引人注目,如果你的願景是

  • "get back to my fighting weight"? "This year," "This month," "This next 90 days, I'm going

    “回到我的戰鬥重量”? “今年,” “這個月”,“這未來90天,我要去

  • to transform my body. I'm going to take on a new challenge. I'm going to find some technique

    改造我的身體。我要去承擔 一個新的挑戰。我要尋找一些技巧

  • or strategy. There's a million of them - that can reframe myself." Or, "I want to feel younger,

    或戰略。有他們的一百萬 - 這 可重構自己。“或者,”我想要的感覺更年輕,

  • stronger, more vibrant than ever before. Here are my reasons. I want the energy to really

    更強,比以往任何時候都更具活力。這裡 是我的原因。我想能真正

  • make my life work because it's tough out there, and I want to be stronger than I've ever been

    讓我的生活工作,因為這是艱難的在那裡, 我想比我強去過

  • before. I want to go in front of the mirror, and if I'm naked, not want to laugh. I want

    之前。我要在鏡子前面去, 如果我赤身露體,並不想笑。我想要

  • to look there and take a good look, and go, 'Yeah. I'm proud of whatever I see there.'"

    看那裡好好看看,去, “是啊。我的什麼我看到有驕傲的。'“

  • Whatever it takes. Something is going to make you laugh, smile. Something is going to tease

    不惜一切代價。有些事情是會令 你笑,微笑。有些事情是會捉弄

  • yourself, but something is going to move you to another level. If you identify yourself

    自己,但有些事情是會打動你 到另一個層次。如果您發現自己

  • in a new way, you own that every day and that becomes the standard of how you live, you'll

    以新的方式,你自己每天和 成為你的生活,你會標準

  • find a way to make that standard real. Money is the same way. Think about it. It

    找到一種方法,使該標準實際。 錢是一樣的。想想吧。它

  • doesn't matter what's happening "in the marketplace." People that make money find a way to make

    不要緊發生的事情“,在市場上。” 人們賺錢找到一種方法,使

  • money, no matter what; don't they? I mean, most people's standard is to pay their bills,

    錢,不管是什麼;不是嗎?我是說, 大多數人的標準是支付他們的賬單,

  • so that's what most people find a way to do. Even when economic times get tough, most people,

    所以這就是大多數人找到一個方法來做到。 即使在經濟困難時期,大多數人,

  • if that's their absolute standard, they find a way.

    如果這是他們的絕對標準,他們發現 的一種方式。

  • Some people's standard is to pay their bills most of the time, and so, most of the time,

    有些人的標準是支付他們的賬單 大部分時間,因此,大部分的時間,

  • they do. Some people's standard is not just to pay their bills, but to take care of their

    他們是這樣。有些人的標準不只是 支付賬單,而是要照顧自己

  • family and maybe even some of their friends. They find a way. In fact, some people may

    家人,甚至他們的一些朋友。 他們找到一個方法。事實上,有些人可能

  • be in a family where, if they don't have enough money... They barely have money to pay their

    在一個家庭中,如果它們不具有足夠的 錢......他們幾乎沒有錢支付他們

  • bills. They worked their guts out, and then somebody - their mother, their father or somebody

    法案。他們制定自己的膽量了,然後 有人 - 他們的母親,他們的父親或某人

  • else, their sister - gets ill. There's not enough money to take care of it. Nobody else

    否則,他們的妹妹 - 變病。這裡沒有 足夠的資金來照顧它。沒有其他人

  • has money in the family. They don't, either, but they find a way to get that money and

    有錢的家庭。他們不這樣做,要么, 但他們找到一種方法來獲取金錢和

  • take care of their mother or father, don't they, and pay their bills. They never could

    把他們的母親或父親的照顧,不 他們,並支付他們的賬單。他們永遠不可能

  • do it before. Why? The situation made them raise their own standard. Not everybody does

    之前做到這一點。為什麼?這種情況使得他們 提高他們自己的標準。不是每個人都這樣

  • that. Somebody else in the family might have money and still not take care of their mother.

    那。其他人在家庭中可能有 錢,還是沒有把他們的母親。

  • It all comes down to the inner game, my friends. Changing your life is a change in the inner

    這一切都歸結到內心戲,我的朋友。 改變你的生活是在內部的變化

  • game. The outside world, you can't control, but you have absolute control over this one,

    遊戲。外面的世界,你無法控制, 但你必須在這一個絕對的控制權,

  • if you learn the dynamics of what shapes you. Identity is one of those simple, clear, fundamental

    如果你學的什麼形狀你的動態。 身份是那些簡單,清晰,根本的一條

  • basics that if you start to shift it, everything else will shift in your life, as well.

    基礎知識,如果你開始轉向它,一切 人會在你的生活轉變,以及。

  • Somebody will, by the way, have to have more than enough money to do what they want, when

    有人會,順便說一句,必須有更多的 比足夠的錢做自己想做什麼,什麼時候

  • they want, where they want, with whomever they want, contribute the way they want. If

    他們想要的,他們想要與任何人 他們想要的,他們貢獻想要的方式。如果

  • that's their "must," they find a way. I know that sounds overly simplistic, but it's true.

    這是他們的“必須”,他們想辦法。我知道 這聽起來過於簡單,但它是真實的。

  • Somebody once said you could take all the money in the world out of the hands of everybody,

    有人曾說,你可以把所有的 錢世出每個人的手中,

  • out of all the wealthy people in the world who are really successful, give it to other

    出了世界上所有的有錢人 誰是真正的成功,給它其他

  • people. It wouldn't take too long; those people would have it back in their hands. It's not

    人。它不會花費太長時間;那些人 將有回在自己手中。不是

  • because they're manipulative. It's because they have standard. Some are manipulative.

    因為他們是操縱。這是因為 他們的標準。有些是操縱。

  • Don't get me wrong, but they have a standard of what they're going to find a way to make

    不要誤會我的意思,但他們有一個標準 他們會找到一種方法,做什麼

  • happen. I'm just simply saying to you, take those three magic words and live them. Raise

    發生。我只是簡單地對你說,走 這三個咒語住他們。提高

  • your standard. Michael Gerber, the guy that wrote The E-Myth,

    您的標準。 邁克爾·格柏,該寫的E-神話的傢伙,

  • talks about why so many businesses, young businesses fail. One of the things he says

    為什麼那麼多的企業,年輕的會談 企業失敗。其中之一,他說的事

  • is most people are not really entrepreneurs, but they think that's what they should be.

    是大多數人都沒有真正的企業家, 但他們認為這是他們應該是什麼。

  • They think that's the sexy thing, that's the most attractive thing, that's the best answer.

    他們認為這是性感的東西,這就是 最吸引人的東西,那就是最好的答案。

  • What I say to you is you've got to separate the vehicle from the outcome. What is it that's

    我給你說的是你要分開 從結果的車輛。這是什麼那是

  • going to truly fulfill you? What is it that's going to give you that extraordinary life?

    要真正做到嗎?這是什麼那是 想給你的不平凡的一生?

  • What's going to make things magnificent, on your terms, not somebody else's terms, not

    這是怎麼回事把事情氣勢磅礴,上 你的條件,不是別人的話來說,不

  • your father, your mother, your background? What is that, really?

    你的父親,你的母親,你的背景是什麼? 那是什麼,真的嗎?

  • Separate the vehicle. There are many ways to get to that vehicle, but I'm saying, sometimes

    分開車輛。有許多方法 獲得該車輛,但我說,有時

  • you have to reevaluate what's going to really make you fulfilled. What is your gift? Are

    你必須重新評估發生了什麼事情真的 讓你滿足。什麼是你的禮物?是

  • you an artist? Are you the talent that can produce something no one else produces as

    你一個藝術家?你是人才,可以 生產的東西沒有人會產生如

  • a skill, a product, a service or some impact? Are you incredibly good at management; you

    一個技能,一個產品,一個服務或一些影響? 你是在管理好得不得了;您

  • really know how to manage or lead people? Are you an extraordinary entrepreneur that

    真的知道如何管理或領導的人? 你是一個不平凡的創業者

  • can take that gigantic gut-load of risk, create the vision, attract the talent that you need,

    可以採取的風險是巨大的腸道負荷,創造 願景,吸引你所需要的人才,

  • the managers and leaders? You may have all three abilities, but which

    管理者和領導者? 您可能有三個技能,但

  • one really fulfills you the most, is going to be the critical question. We tend to want

    一個人真正滿足您最大的,是怎麼回事 是關鍵的問題。我們往往希望

  • to do them all, especially in a room like this, because you're all overachievers; right?

    做所有這些,尤其是在一個房間裡一樣 這一點,因為你所有的優等生;對?

  • Me, too. You say, "Well, I can do all these." Yes, you can, but what will it do to your

    我也是。你說,“嗯,我能做到這一切。” 是的,你可以,但會是什麼做你的

  • quality of life? See, again, the secret is going to be this. What is an extraordinary

    生活質量?見,再次,秘密 將是這個。什麼是不平凡

  • life, on your terms, today? Things, getting things is not going to make

    生活中,你的條件,今天? 的事情,把事情是不會做

  • you happy. That's good news in a tough economy. It's a good reminder. It doesn't matter what

    你快樂。這是在經濟困難時期的好消息。 這是一個很好的提醒。不要緊什麼

  • you get. It doesn't matter whether it be money or opportunity. All those things might excite

    你得到。不要緊,無論是金錢 或機會。所有這些事情都有可能激發

  • you for the moment. Even a relationship, as magnificent as it may be, might exciting for

    你的那一刻。甚至有關係,如 華麗的,因為它可能會,可能興奮

  • a while, but if you don't keep growing, that relationship isn't going to stay exciting.

    一段時間,但如果你不保持增長,這 關係是不會留下精彩。

  • The secret to real happiness is progress. Progress equals happiness, and if we can make

    秘密到真正的幸福是一種進步。 進度等於幸福,如果我們能夠使

  • progress on a regular basis, we feel alive. That's why, at the beginning of the year,

    定期進展,我們覺得活著。 這就是為什麼,在今年年初,

  • we get this thing like, "Okay. I could have this fresh start. I could really do what my

    我們得到這個東西一樣,“好吧,我可以有 這個新的開始。我真的可以做我的

  • soul desires. I could expand. I could grow. I could improve. I could change. Or maybe,

    靈魂的慾望。我可能會擴大。我可以成長。 我可以改進。我可以改變。或者可能,

  • better than change, I could progress." See, think about that. Progress has an aliveness

    比變化的更好,我會進步“。 你看,想想。進步有一個的aliveness

  • to it; doesn't it? You don't have to work at changing. People say all the time, now,

    它;不是嗎?你不必上班 在不斷變化的。人們說所有的時間,現在,

  • "Well, I'm working on changing." Don't worry about it. You don't have to work on changing.

    “嗯,我正在發生變化。”別擔心 關於它。你不必在不斷變化的工作。

  • Change is automatic. Your body is going to change, whether you want it or not, as the

    變化是自動的。你的身體會 改變,你是否希望與否,作為

  • years go by. No matter how hard you work, there are going to be some changes going on

    歲月的流逝。不管你如何努力工作, 有一些將要修改怎麼回事

  • there. The economy is going to change, no matter

    那裡。 經濟是不會改變,無論

  • what you want it to do. The weather is going to change. Relationships are going to change.

    你想要做的事。天氣是怎麼回事 改變。關係要發生變化。

  • Everything in life is always changing. We don't have to work on change. Change is automatic,

    生活中的一切總是在不斷變化。我們 不必對變更工作。變化是自動的,

  • but progress is not. If you want to make real progress, then you really have to look at

    但進展不大。如果你想真正的 進步,那麼你真的要看看

  • your life in a different way. You have to say, "I have to take control of this process

    你的生活以不同的方式。你必須 說:“我不得不採取這一過程的控制

  • and not just hope it's going to work out," like people do who make a resolution.

    不只是希望它去上班了。“ 喜歡的人做誰做出的決議。

  • Treat people, at the end of the relationship, like it's the beginning, and there won't be

    待人,在關係結束, 像它的開始,而不會出現

  • an end. That's not just your intimate relationship. What if your customers... What if you fell

    結束。這不只是你的親密關係。 如果你的客戶...如果你愛上

  • in love with your customers, with your clients more than your product, more than your company?

    愛你的客戶,你的客戶 超過你的產品,比你的公司的更多?

  • If your entire life is about meeting their needs, if you would do what for your customers

    如果你的整個生活是關於履行其 需要,如果你想為你的客戶做什麼

  • or clients, you would do what? If you loved your customers and clients; you'd do anything,

    或客戶,你會做什麼?如果你愛 你的客戶和客戶;你願意做任何事情,

  • guess what? They're going to love you. Most people love their customers and clients

    你猜怎麼了?他們會愛你。 大多數人熱愛自己的客戶和客戶

  • as long as they buy from them, do what they want, respond to them. If they don't, they

    只要買他們,做他們 想,回應他們。如果他們不這樣做,他們

  • go, "That's the end." You want clients for life, not just customers, fall in love with

    走了,“這就是結束。”你要為客戶 生活中,不僅僅是客戶,愛上

  • them. It's a different focus; isn't it? It's a different meaning, and that creates a different

    他們。這是一個不同的重點;是不是?它的 不同的含義,並創建一個不同的

  • life because you make decisions differently from that place.

    生活,因為你做決定不同 從那個地方。

  • What does it take to create world-class marketing? What is the unique selling proposition? What

    怎樣才能打造世界級的營銷? 什麼是獨特的銷售主張?什麼

  • is what we call "value-added marketing," VAM? Today, most people are sick and tired of advertising

    就是我們所說的“增值營銷”VAM? 如今,大多數人都厭倦了廣告

  • because where is it? Everywhere. In fact, I have a question for you. How many

    因為它在哪裡?到處。 其實,我對你的問題。多少

  • of you, in this room, do not even see banner ads, anymore? Literally, it's there, but you

    你,在這個房間裡,甚至看不到旗幟 廣告了嗎?從字面上看,它的存在,但你

  • don't perceive it, like your brain literally washes it out. Raise your hand if that's true.

    不認為它,就像你的大腦字面上 洗出來。舉起你的手,如果這是真的。

  • Keep your hands nice and high, and look around the room right now. You'll see 98% of the

    保持你的手好和高,環顧四周 房間現在。你會看到的98%

  • people wash it out, so don't buy them, unless you're going to create something really unique.

    人們洗出來,所以不買他們的,除非 你要創造一些真正獨特的。

  • It's a total waste of your money and your time, in the world we're in today.

    這是你的錢,總的浪費 時間,在世界上我們是在今天。

  • Today, what creates marketing is when you don't just market, but you add value to people.

    今天,是什麼造成營銷是當你 不只是市場,但你為人們增加價值。

  • You do something. You teach them. You give them an insight. You give something valuable

    你做一些事情。你教他們。你給 他們的見解。你給有價值的東西

  • that costs them nothing, and then they look to you as an expert. They look to you as a

    這花費他們什麼都沒有,然後他們期待 您作為一個專家。他們期待著你作為一個

  • person that adds value. They want you to supply them more information, more experience, more

    人,增加了價值。他們希望你提供 他們更多的信息,更多的經驗,更多的

  • products and more services. If you lend me this whole business about meeting

    產品和更多的服務。 如果你借給我這整個的業務有關的會議

  • your needs, you can run a successful business, but it'll be a job because you'll never be

    您的需求,您可以運行一個成功的企業, 但是這將是一個工作,因為你永遠都不會

  • able to sell it. If it's just meeting your needs, it's not a system. It demands your

    能夠把它賣掉。如果它只是滿足你 需要,它不是一個系統。它要求你的

  • attention, your connection. It's giving what you want. Ultimately, it's not going to give

    注意,您的連接。它給什麼 你要。最終,它不會放棄

  • somebody else what they want, so you can't sell it.

    別人他們想要的東西,所以你不能 賣掉它。

  • If you can't sell your business, if you don't have an exit strategy, you have a job. I don't

    如果你不能賣你的業務,如果不這樣做 有一個退出戰略,你有一份工作。我不

  • care how successful the business is. That doesn't mean you have to sell the business,

    關心企業如何成功的。那 並不意味著你有賣的生意,

  • but one of the most important decisions you make in business is, ultimately, "If I was

    但最重要的決定之一,你 使生意,最終,“如果我是

  • going to sell this, if I chose to, I have to know who would I sell this to, so that

    打算出售這一點,如果我選擇,我有 要知道誰最終我賣這,讓

  • I have long-term value, not just an income along the way. I have this critical mass here.

    我有長期價值,而不僅僅是收入 一路上。我在這裡有這個臨界質量。

  • I have a multiple of my business." Most people don't have a clear exit strategy.

    我有我的業務多。“ 大多數人沒有一個明確的退出戰略。

  • They think, "I'll come up with that someday." You have to start with that in the mind. That

    他們認為,“我會拿出有一天。” 你必須開始與在腦海中。那

  • has to be part of your focus, if you're going to be successful in your business.

    必須是你的焦點的一部分,如果你打算 成功在您的業務。

  • I can remember the gentleman who built CAA in Hollywood. It was the largest, most successful

    我還記得是誰建CAA紳士 在好萊塢。這是最大的,最成功的

  • agency; right? Michael Ovitz, remember that name? He put together Nike, Coca-Cola and

    機構;對?邁克爾·奧維茨,請記住, 名稱?他把一起耐克,可口可樂和

  • these billion-dollar deals. Eventually, Michael Ovitz went to go sell that business. He had

    這些數十億美元的交易。最終,邁克爾· 奧維茨就去出售該業務。他有

  • never thought through an exit strategy, and he got almost nothing for it because the laws

    從來沒有通過退出戰略思想,並 他得到了幾乎沒有它,因為法律

  • prevented him from selling it to a studio. He had to sell it to some of his employees

    阻止他把它賣給一個工作室。 他不得不將其出售給他的一些員工

  • for pennies on its real value. Mike found a way to make money, later on, in another

    就其真正的價值便士。邁克發現 一個方式來賺錢,後來,在另一

  • place, off of Disney, but the bottom line is the guy didn't have an exit strategy. It

    地方,離迪斯尼,但底線 是的傢伙沒有一個退出策略。它

  • was brilliant. He made lots of money. In the end, didn't get the value.

    曾經的輝煌。他賺了不少錢。在裡面 最後,沒有獲得的價值。

  • Whenever people fail to achieve their goals, 99.9% of the time, you ask them why and they'll

    每當人們無法實現自己的目標, 的99.9%的時間,你問他們為什麼,他們會

  • tell you it's because of a lack of resources. That's what all these things are. "I didn't

    告訴你,這是因為缺乏資源。 這就是所有這些東西都是。 “我沒有

  • have the support," right? "I didn't have the money." "We didn't have the time." "We didn't

    得到大家的支持,“是嗎?”我沒有足夠的 錢“,”我們沒有足夠的時間。“”我們沒有

  • have this." "We didn't have that." There is a resource that people believe is missing,

    有這樣的。“”我們沒有說。“有 一種資源,人們相信缺失,

  • and that resource belief structure then keeps people from every being able to really lead

    而資源的信仰結構,那麼保持 人們從每一個能夠真正引領

  • because what leaders do is they find a way to maximize whatever resources they have,

    因為領導者做的是,他們找到一種方法 最大限度地提高他們擁有的任何資源,

  • as little as they may be. They don't believe in limited resources.

    少,因為它們可能。他們不相信 在資源有限。

  • I'll give you an example. Let's take a business example, to start with. In 1974, a guy named

    我給你舉個例子。讓我們的業務 例如,要開始。 1974年,一個名為傢伙

  • Sam Walton had built his little company up. He came up with an idea. He started with $20,000

    山姆·沃爾頓已建成自己的小公司了。 他想出了一個主意。他開始與$ 20,000

  • in, I think, 1962, if I remember right. By 1974, within 12 years, he had 78 stores, and

    在我認為,1962年,如果我沒有記錯的權利。通過 1974年,12歲內,他有78店,

  • you know how he did it? In the middle of the night, he'd drive across the border, and he'd

    你知道他是如何做到的?在的中間 晚上,他會越過邊境開車,他會

  • go and study other people's stores. He'd buy everything the cheapest he could, in the middle

    去學習別人的店。他會買 一切他可以,最便宜的在中間

  • of the night. He'd go to other people's stores. Whatever was working, he figured out. Success

    夜。他會去別人的店。 無論是工作,他想通了。成功

  • leaves clues. He came back and did it in his store. Whatever was working in any store,

    葉線索。他回來了,在做了他的 商店。無論是在任何一家商店工作,

  • in any competitor, anywhere he could do it, he did it. He figured out how to maximize

    在任何競爭對手,在任何地方,他能做到這一點, 他做到了。他想出了如何最大限度地提高

  • the little resources he had, his 20,000; built 78 stores.

    小的資源他,他的20000;建成 78家門店。

  • If you read any of the people following him - the company had gone public in that year

    如果你看過任何人跟隨他 - 該公司在這一年上市了

  • - they're all saying, "This is it. He's maximized his resources." He only had so much money.

    - 他們都在說:“這是他最大化。 他的資源。“他只有這麼多錢。

  • There are only so many cities that are going to appeal to this "discounting" mentality;

    只有這麼多城市的打算 呼籲這個“貼現”的心態;

  • right? This is it. This is all he can do, and the word on Wall Street was "sell."

    對?就是這個。這是他所能做的, 和華爾街的詞是“賣出”。

  • Now, what's interesting is, at that time, you look at Sears and Kmart, and they were

    現在,有趣的是,在那個時候, 你看看西爾斯和Kmart,他們是

  • gargantuan companies, weren't they; 20, 30, 40, 50 times, 100 times his size or more,

    龐大的公司,沒有他們; 20,30, 40,50倍,100倍他的大小或更大,

  • probably? At that time, they were the leaders, and they knew what was going to happen. Did

    大概?當時,他們的領袖, 他們知道發生了什麼事情要發生。難道

  • things change; yes or no? Did he suddenly get mass amounts of capital? No.

    事情會改變的;是或否?難道他突然 獲得大眾的資本?沒有。

  • Here's what they didn't understand? Sam Walton, now, or the Walton organization, Walmart,

    下面是他們不明白?山姆·沃爾頓, 現在,還是組織沃爾頓,沃爾瑪,

  • is the most successful retailing operation on Earth. When you talk about Bill Gates being

    是最成功的零售操作 在地球上。當你談論比爾·蓋茨是

  • the richest man in the world, that's only true because Sam's fortune is divided amongst

    世界上最富有的人,這只是 真的,因為Sam的財富分之間

  • a bunch of different family members. You put them together, they dwarf Bill Gates.

    一群不同的家庭成員。你把 他們在一起,他們相形見絀比爾·蓋茨。

  • Sam Walton did this. How did he do it? What people underestimated is that this guy could

    山姆·沃爾頓這樣做。他是怎麼做到的呢?什麼 人們低估了的是,這傢伙可能

  • go to 4,400 stores, do 250 billion. Where is Kmart today? They've been shrinking. All

    進入4400店,做250十億。哪裡 凱馬特是今天?他們一直在萎縮。所有

  • of them have been shrinking, and he is the dominant force on Earth.

    他們的已經萎縮,而他是 地球上的主導力量。

  • Here's the thing he understood; resources are interesting, but the ultimate resources

    下面是他理解的事;資源 很有意思,但最終的資源

  • are the feelings of emotion that make you resourceful. Think of it this way; resourcefulness

    是讓你的情感的感受 足智多謀。想想這樣的方式;足智多謀

  • is the ultimate resource. What do I mean? What are the emotions that make all this possible?

    是最終的資源。這是什麼意思? 是什麼使這一切成為可能的情緒呢?

  • What's the fuel that takes an idea from being in your head, where you, intellectually, know

    那是什麼發生一個想法從作為燃料 在你的頭上,你,理智,知道

  • what to do? How many have had an idea, for example, it

    該怎麼辦? 多少有一個想法,例如,它

  • was a great idea; you're excited about it, and then you didn't do anything? Then, one

    是一個偉大的想法;你興奮, 然後,你沒有做什麼?然後,有

  • day, there you saw it, on the shelf. You saw it somewhere. Someone stole your idea. How

    一天,有你看到它,在貨架上。你看到了 在某個地方。有人偷了你的想法。怎麼樣

  • many have had this happen? Say "Aye"? [audience says "aye"] The only difference between you

    許多有過這種情況?說“贊成”? [聽眾 說“贊成”]你的唯一區別

  • and that person was not that they had more resources. They were more resourceful.

    而那個人是不是他們有更多的 資源。他們更豐富的資源。

  • Success and failure are not giant events. They don't just show up. You don't just suddenly

    成功和失敗都沒有巨型的事件。 他們不只是顯示出來。你不只是突然

  • became successful or suddenly have this cataclysmic event that makes you fail. It may look that

    成為成功或突然有此巨變 事件讓你失敗。這可以看出來,

  • way, but failure comes from all the little things. It's failure to make the call. It's

    這樣,而是失敗來自於所有的小 的東西。這是故障撥打電話。它的

  • failure to check the books. It's failure to say "I'm sorry." It's failure to push yourself

    故障檢查書。它的失敗 說“對不起”。這是不把自己

  • to do things, physically, that you don't want to do. All those little failures, day after

    做的事情,身體,你不想要 去做。所有這些小故障,一天後,

  • day, come together until, one day, some cataclysmic event happens, and you blame that. That event

    一天,走到一起,直到有一天,一些災難性的 事件發生時,你怪的。該事件

  • happened because you missed all the little stuff. Do you agree with me?

    發生,因為你錯過了所有的小 東東。你是否同意我的觀點?

  • Success, by the way, is not some overnight event. It's all these little things. Success

    成功,順便說一下,是不是有些隔夜 事件。這是所有這些小東西。成功

  • is having a vision. Success is making it compelling. Success is really seeing it and feeling it,

    是有一個願景。成功是使它引人注目。 成功是真正看到它,感覺它,

  • every day, with strong enough reasons. Success is feeling the sense that "I'm here to grow,

    每一天,有足夠充分的理由。成功 是的感覺,“我在這裡長大的感覺,

  • and I'm here to give something to the world, more than just myself." All the little stuff,

    而我在這裡給大家的話, 不止是我自己。“所有的小東東,

  • that's where success comes from. In business, it comes from delivering more than anybody

    這就是成功來自。在業務, 它來自比任何人提供更多

  • could imagine. All those little things add up, and people go, "Wow. That's who I want

    可以想像。所有這些小東西添加 了,人走,“哇,這就是我想要誰

  • to do business with." It's true in any area of your life.

    做生意。“這在任何區域是真的 你的生活。

  • Leverage is critical. You know how I get so much done? Because I don't just get it done.

    槓桿是至關重要的。你知道我怎麼變得這麼 多少事?因為我不只是完成它。

  • I know the outcome. I know the purpose, and I look for leverage. Leverage is different

    我知道結果。我所知道的宗旨, 我期待已久的槓桿作用。槓桿率是不同的

  • than delegation. What's the problem with delegation? Delegation is you have all that needs to be

    比一行。什麼是與代表團的問題? 代表團是你所有需要被

  • done, so you give it to someone else. You tell them what needs to be done, and when

    完成的,所以你把它送給別人。您 告訴他們需要做什麼,以及何時

  • they don't do it, you're pissed off. Leverage says, "I can move the biggest boulder

    他們不這樣做,你生氣了。 槓桿說,“我可以移動最大的巨石

  • in the world, with a little bit of effort. I have something I can do it with, but I'm

    在世界範圍內,隨著一點點努力。 我有一些我可以做到這一點,但我

  • still part of it." Leverage is, if I'm going to leverage something here with Tom, I'm going

    還是它的一部分。“槓桿是,如果我要去 利用這裡與湯姆的東西,我要去

  • to make sure Tom understands the what? The outcome. I want to make sure Tom understands

    確保湯姆理解是什麼?該 結果。我想確保湯姆理解

  • the...? The purpose, the why and the action. I might say to Tom, "If you can get this done

    在...?其目的,為什麼和行動。 我可能會說湯姆,“如果你能完成這件事

  • without this action or better action, go for it, baby, and I want to talk to you on this

    如果沒有這個動作或動作更好,去 ,寶貝,我想和你談談這個

  • date. We have to promise that we're going to check in before it's needed, so there are

    日期。我們必須保證,我們要去 辦理入住手續的需要之前,所以有

  • no surprises. If you're having problems, Tom, come back to me because we're partners on

    沒有驚喜。如果您有任何問題,湯姆, 回來給我,因為我們的合作夥伴提供

  • this." That, I call "leverage." You know what I do when I have no time? There

    這一點。“那,我稱之為”槓桿作用“。 你知道,當我有沒有時間我做什麼呢?那裡

  • is time. I just have to leverage it. You know what I'm saying? You say, "I have no one to

    是時候。我只是要利用它。你懂 我在說什麼?你說:“我有沒有人

  • leverage it, too." Shane, over here, right? I have all the stuff he wants to do; can't

    利用這一點。“巴蒂爾,在這裡,對不對? 我把所有他想要做的東西;不能

  • leverage it. Shane's answer was hire somebody. Then he thinks about what it's going to take,

    利用它。巴蒂爾的回答是僱用別人。 然後,他想的是什麼要採取,

  • and goes, "$125,000, I can't do that now." He's getting caught up in one way to get the

    並且去,“$ 125,000,我不能這樣做了。” 他以一種方式來獲得被逮住

  • outcome. Leverage. He goes through his list, and goes, "What if I go someone to do 20%

    結果。槓桿。他經過他的名單, 和所說,“如果我去一個人做20%

  • of this stuff? I could spend 20 grand to get that much freedom. I could pay for it times

    這東西?我可以花20盛大獲得 那麼多的自由。我可以為它付出時間

  • 10." Hmm. If I'm really productive, my productivity

    10.“嗯。 如果我真的生產,我的工作效率

  • should enhance the world. Not only in my clients and customers; but it should provide jobs

    應加強世界。不僅在我的客戶 和客戶;但它應該提供就業崗位

  • for other people. If there's anything you hate to do, it's because you're either ineffective

    其他人。如果有什麼事你 討厭的事,那是因為你要么無效

  • at it or you don't think it's very important, but it is urgent. You need to hire somebody

    它還是你不覺得這是非常重要的, 但它是緊迫的。你需要僱用某人

  • for those things, and ideally, somebody who loves that job. You're never going to grow

    對於這些事情,理想情況下,有人誰 熱愛這份工作。你永遠不會成長

  • when your time is eaten up for activities that aren't that important. Activity without

    當你的時間吃掉了活動 這並不是那麼重要。沒有活動

  • high levels of purpose is the drain of your fortune.

    高水平的目的是漏極你 財富。

  • Do it now. If you can't get it all now, do a part of it now. Leverage is power. Leverage

    現在做。如果你不能得到這一切,現在,做 現在它的一部分。槓桿就是力量。槓桿作用

  • is ultimate power. Here's what I've created for me life, and

    是終極力量。 下面是我為我的生活創建,

  • anyone I know has succeeded. I'm a 17-year-old kid from Mezuzah, California, with no real

    我認識的人已經成功了。我是一個17歲的 從門框經文盒,加利福尼亞州,有沒有真正的孩子

  • education, other than self-education; with no background; with parents that did their

    教育,比自我教育等;同 沒有背景;與父母做他們的

  • best, all of them; with no money. I did one thing. I love people, and I had a enormous

    最好的,所有的人;沒有錢。我做了一 事情。我愛的人,我有一個巨大的

  • banana [sp? 0:24:10.8] made upon myself. I sculpted my mind and my emotions to get me

    香蕉[SP? 0:24:10.8]在我自己的。一世 雕刻我的心靈,我的情緒讓我

  • to do whatever it would take to achieve and to contribute, but to do that, I did it by

    盡一切可能將採取以實現和 作出貢獻,但要做到這一點,我做到了由

  • using my body and changing my focus. I did it by putting myself in a peak physiology

    用我的身體和改變我的焦點。我做了 它通過把自己在一個生理高峰

  • and using what I called "incantations." Can you train yourself to believe something; yes

    用什麼我所謂的“咒語”。能夠 你訓練自己相信的東西;是

  • or no? [audience says "yes"] Absolutely. How many of you ever made the fatal mistake

    或沒有? [觀眾說“是”]絕對。 你們有多少人做過的致命的錯誤

  • of going to Disneyland or Disney World, and while you're there, made the fatal mistake

    的去迪斯尼樂園或迪斯尼世界,和 當你在那裡,取得了致命的錯誤

  • of going to a ride called It's a Small World After All? [laughter] What happens for about

    要去兜風叫小小世界 畢竟? [笑]關於會發生什麼

  • a week after you're out of that damn place? You're still singing this thing in your head,

    一個星期你在外面那個該死的地方後? 你還在唱這件事在你的頭上,

  • in 24 languages; right? Well, let me tell you something. How many of you have things,

    在24種語言;對?好吧,讓我來告訴 你的東西。你們有多少人有事情,

  • when you want to go achieve them, and this part of your voice goes, "It's not going to

    當你想要去實現這些目標,這 你的聲音的一部分去,“這不會

  • happen" or "Forget it"? How many have a voice that sometimes interrupts that good pattern?

    發生“或”算了吧“?有多少有發言權 有時中斷的良好格局?

  • Say "Aye." [audience says "aye"] What you want to do is train a new one.

    說“贊成”。 [觀眾說“贊成”]你什麼 要做的是培養一個新的。

  • Starting when I was 17, I started doing incantations, not affirmations. Affirmation, you go, "I'm

    開始的時候我17歲,我開始做咒語, 不肯定。肯定,你走了,“我

  • happy. I'm happy. I'm happy." What's the problem? You haven't changed your what? Your what?

    快樂。我很高興。我很高興。“有什麼問題嗎? 你有沒有改變你的是什麼?你的什麼?

  • Physiology. If you don't change your physiology, you won't get anything. An incantation is

    生理。如果你不改變你的生理, 你不會得到任何東西。咒語是

  • not only you speak it, but you embody what you're saying with all the intensity you can.

    不僅你說話,但你什麼體現 你說所有的強度即可。

  • You do it with another repetitions that it sticks in your head. Like It's a Small World

    你與另一個重複做,它 棍子在你的腦袋。像小小世界

  • Now, the conversation in your head is always the same, and it gives you want you want.

    現在,在你的腦袋談話總是 同樣的,它給你想要你想要的。

  • Use your body and your voice. Seventeen years ago, I started doing things.

    用你的身體和你的聲音。 十七年前,我開始做的事情。

  • I was working for Jim Rohn, the speaker, and I was 17 years old. I had long hair; minestrone

    我正在為吉姆羅恩,揚聲器,以及 我才17歲。我長頭髮;通心粉

  • soup acne on my face. I was trying to call on Bear Stearns-type of people and convince

    湯痘痘在我的臉上。我試圖打電話 在貝爾斯登型的人,並說服

  • them why they should go to this man's seminar and be more successful. I was driving a 1968

    他們為什麼要到這個男人的研討會 並獲得更大的成功。我開著1968年

  • Volkswagen that I had earned at $40 a week, as a janitor. The only way I did it was park

    大眾汽車,我在40 $一個星期賺了, 看門人。唯一的辦法是我幹的是公園

  • far from the building and then go in. I loved people, and I believed. When I put myself

    遠離建築物,然後去。我愛 的人,我相信。當我把自己

  • in state, I was able to influence people that were far more successful than I was at the

    在狀態,我是能夠影響人們, 遠遠比我的更成功

  • time. I will do something that I still do backstage

    時間。 我會做一些事情,我還是做後台

  • and I've done for 23 years because I don't hope I'm going to be in good state. I demand

    我已經做了23年,因為我不 希望我會是在良好的狀態。我要求

  • it, so I do an incantation. Using my whole body, I'd say, "I no command my subconscious

    ,所以我做了一個咒語。用我的全部 身體,我會說:“我沒有命令我的潛意識

  • mind to direct me in helping as many people as possible today, to better their lives,

    介意告訴我,幫助盡可能多的人 今天可能,改善自己的生活,

  • by giving me the strength, the emotion, the persuasion, the humor, the brevity, whatever

    給予我力量,情感, 勸說,幽默,簡潔的,無論

  • it takes to show these people and get these people to change their lives now." I would

    它需要表現出這些人得到這些 現在人們改變自己的生活。“我會

  • that, literally, driving in my Volkswagen to a meeting, in LA, on a freeway for 40 minutes.

    即,從字面上看,駕駛我的大眾汽車 去開會,在洛杉磯,在高速公路上40分鐘。

  • People would look. I'm screaming at the top of my lungs, and they're going, "I know he's

    人們會看。我尖叫上方 我的肺,他們要去的地方,“我知道他是

  • a serial killer. I know he is." By the time I entered that room... When two

    一個連環殺手。我知道他是“。 到時候我進入那個房間......當兩個

  • people meet, if there is rapport, the person who is most certain will always influence

    人相遇,如果有關係的,該人 誰是最肯定會一直影響

  • the other person, and I was totally certain. They were trying to get revved up to certainty.

    其他的人,我是完全肯定的。 他們試圖讓發動起來確定性。

  • Do you agree with this; yes or no? [audience says "Yes"]

    您是否同意這種觀點;是或否? [聽眾 說“是”]

  • I'd do another one because I was poor. I had to change my mindset. I kept doing things,

    我會做一個又一個,因為我是窮人。我有 改變我的心態。我一直在做的事情,

  • but I never got beyond it. I'd say, "God's wealth is circulating in my life. His wealth

    但我從來沒有超越它。我會說,“上帝的 財富流傳著我的生活。他的財富

  • flows to me, in avalanches of abundance. All my needs, desires and goals are met instantaneously

    流向我,豐富的雪崩。所有 我的需求,願望和目標是滿足瞬間

  • by infinite intelligence. For I am one with God, and God is everything." I would imagine

    通過無限的智慧。因為我是一個用 上帝,上帝就是一切。“我會想像

  • the abundance in my life, and I would feel so grateful. A year later, I went from making

    豐在我的生活,我會覺得 非常感激。一年後,我從做了

  • $38,000 a year to making a million dollars a year, in one year.

    每年$ 38,000使一百萬美元 一年,在一年。

  • Evan Carmichael: Thank you so much for watching. I made this

    埃文·卡邁克爾: 非常感謝您的收看。我做的

  • video because Subash Limbu and my cameraman, Jason, asked me to. If there is a famous entrepreneur

    視頻,因為Subash林布和我的攝影師, 賈森,問我要。如果有一個著名企業家

  • that you want me to profile next, leave it in the comments below, and I'll see what I

    你要我下一個配置文件,把它 在下面的意見,我會看看我

  • can do. I'd also love to know which of Tony Robbins top 10 rules was the most impactful

    可以做。我也很想知道托尼的 羅賓斯排名前10位的規則是最有影響力的

  • on you. Leave it in the comments, and I'll join the discussion. Thank you so much for

    在你們身上。把它留在評論中,我會 加入討論。謝謝你這麼多

  • watching. Continue to believe, and I'll see you soon.

    觀看。繼續相信,我會看到 你很快。

  • BONUS Tony Robbins:

    獎金 托尼羅賓斯:

  • There's a man named Ken Blanchard who wrote those books called The One Minute Manager

    有一個叫肯·布蘭佳的人誰寫 那些書叫一分鐘經理人

  • books. He said something very early in my life. He said, "Tony," he said, "A business

    圖書。他說,在一些很早我 生活。他說,“托尼,”他說,“一個企業

  • will always consume whatever's available." And, he said, "I see you're coming out with

    總是會消耗一切可用。“ 而且,他說,“我看你好像有

  • your first book." I was 24, it was Unlimited Power, and he goes, "You're coming out with

    你的第一本書,“我是24,它是無限的 動力方面,和他去,“你走出來

  • this book, I think it's going to be a big success. Do not put that money in your business.

    這本書,我想這將是一個很大的 成功。不要把錢在您的業務。

  • Take that money and put it into a separate investment account that nobody else touches.

    拿錢,並把它變成一個獨立的 投資賬戶沒有其他人接觸。

  • He said, I'm telling you the business will get all the benefit of all the media, of all

    他說,我告訴你的生意會 讓所有的媒體都受益,所有的

  • the things that come to it, but the actual dollars of that should stay out."

    該來的,但實際的事情 那塊錢應該置身事外。“

  • He said the same thing when I had an infomercial. He said, "Take that money and put it aside."

    他說,同樣的事情,當我有一個電視購物節目。 他說,“拿錢,並把它放在一邊。”

  • Well it was one of the best pieces of advice I'd ever gotten in my entire life because

    那麼這是建議的最佳作品之一 我在我的整個生活中曾經得到,因為

  • I put it aside and there were times when that money was needed. But, I was like putting

    我把它放在一邊,有些時候了 需要錢。但是,我很喜歡把

  • it in a chapel, it was like putting it where it was sacred money and it was not going to

    它在一個小教堂,就好像把它在哪裡 它是神聖的錢,它不打算

  • be touched. If someone came along and said, "You have no money for your business, but

    被感動。如果有人走過來,說, “你有沒有錢為您的企業,但

  • guess what Obama just raised the taxes 20% more for your business." You'd scream, you'd

    你猜怎麼著奧巴馬剛剛提出的稅款20% 更多的業務。“你會尖叫,你會

  • yell, you'd be upset and you'd pay it. So, why not put your family first? Why not have

    吆喝,你會心煩意亂,你會支付。所以, 為什麼不首先把你的家人?為什麼不能有

  • a portion of what you own, or what you earn, I should say, for yours to keep. It doesn't

    你擁有的東西的一部分,或者你賺多少, 我應該說,為你保持。它不

  • go to Kate Spade, it doesn't go to Wall Street, it goes to your family. The way you do that

    去凱特鏟,它不會去華爾街, 它關係到你的家人。你的方式做到這一點

  • is you tax yourself, it's a wealth tax. You go, "That's my freedom fund." It comes off

    是你自己徵稅,這是一個財富稅。您 去,“這是我的自由基金”。它配備了

  • the top. The secret is automate it so you don't see it, that's really the most important

    頂端。秘訣是自動化,所以你 看不出來,這真的是最重要的

  • thing.

    事情。

  • Very often you're getting what you're asking for you're just not aware of how general you're

    很多時候,你得到你問 為你只是不知道你怎麼一般是

  • asking. Clarity is power. The more clear you are about exactly what it is you want, the

    問。清晰度力量。越清楚你 是關於它到底是什麼你想要的

  • more your brain knows how to get there. Your brain is a servomechanism. It's like a bomb.

    更多你的大腦知道如何到達那裡。你的 大腦是伺服機構。這就像一個炸彈。

  • Those bombs, those missiles, they have a servomechanism, so if the target moves, it knows what the

    這些炸彈而言,這些導彈,他們有一個伺服系統, 因此,如果目標移動時,它知道什麼

  • target is and it follows it. Your brain, when you condition it, knows exactly what to go

    目標是和它遵循它。你的大腦,當 你調理它,知道去什麼

  • for and it will find a way to get there.

    並會找到一個方法去那裡。

  • Did you ever buy a certain outfit or a certain car and suddenly see that car or outfit everywhere?

    你有沒有購買一定的裝備還是有一定的 車,突然看到汽車或穿搭無處不在?

  • How many of you have had that experience? Say, "I". How come that car or outfit is everywhere?

    你們有多少人有這種經驗? 說,“I”。怎麼來了,是汽車或衣服無處不在?

  • It always was everywhere, but now you notice it and the reason is because there's a part

    它總是到處都是,但現在你發現 它和的原因是因為有一部分

  • of your brain called the reticular activating system, the RAS. That part of your brain determines

    你的大腦中被稱為網狀激活 系統,在RAS。你的那部分大腦決定

  • what you notice and what you don't notice. Your brain spends most of its time trying

    你發現和你沒有注意到。 你的大腦花費大量的時間嘗試

  • to make sure you don't notice because you'll go crazy if you notice everything.

    以確保您不會因為你會發現 如果你發現一切都發瘋。

  • But, when you decide what's most important to you, your brain goes after it. Everyone

    但是,當你決定什麼是最重要的 給你,你的大腦後,其道理。大家

  • I know who's successful, builds what I call an RPM plan. RPM is built on the metaphor

    我知道誰是成功的,建立我所說的 RPM的計劃。 RPM的是建立在隱喻

  • that the way to get from where you are to where you want to go the fastest is you've

    該辦法從得到你要 在那裡你想要去的最快的是你一直

  • got to build power, like in a car, RPMs. The "R" stands for, they know the result in the

    得到了在汽車打造電力一樣,RPM包。該 “R”代表,他們知道結果了

  • rafter, they know what they want precisely. If you don't know exactly what you want or

    椽,他們知道自己想要正是。 如果你不知道你想要什麼或

  • if you let yourself get beyond that into something general, you're not going to achieve it. Clarity

    如果你讓自己超出到的東西 一般情況下,你不會去實現它。明晰

  • is power. You've got to know the specific result you're after. What do you want. If

    就是力量。你要知道具體的 導致你後。你想要什麼。如果

  • you can't answer that question right now in personal life, in your body, in your relationships,

    你現在不能在回答這個問題 個人生活,在你的身體,你的人際關係,

  • in your finances, in your spirituality, then you're not going to be as fulfilled as you

    在你的財務狀況,在你的靈性,然後 你不打算為滿足你

  • want to be.

    想。

  • Here's my assignment for you, if you want one. If you want to go from conversation to

    下面是我對你的任務,如果你想 一。如果你想從談話去

  • some action, here's a simple thing to do. What's an area in your life right now that

    一些行動,這裡有一個簡單的事。 是什麼在你生活的地區,現在是

  • you really want to improve? What's an area that's important to improve? If you're body's

    你真的想改善?什麼是區域 這改善是非常重要的?如果你身體的

  • great, how about your career? If your career's great, how about your relationships? Intimate

    偉大的,怎麼你的職業生涯?如果你的職業生涯的 偉大的,怎麼樣的關係?親密

  • ones especially. Or, your kids. Or, your relationship with your creator, your spiritual side of

    那些特別。或者,你的孩子。或者,你們的關係 與你的創造者,你的精神的一面

  • your life. Or, is it your finances. Figure an area that really matters, decide on that

    你的生命。或者說,它是你的財務狀況。數字 真正重要的領域,決定上

  • area.

    區。

  • Number One: Write down what your life is like in that area right now as specifically as

    一:寫下你的生活是什麼樣子 在這方面,現在盡可能具體

  • possible. So, you might say, "Well I'm 13.5 pounds' overweight. You know, whatever the

    可能。所以,你可能會說,“嗯,我13.5 英鎊的增持。要知道,無論

  • weight is, whatever the situation is. Or, "My body fat's like this" or "I wake up exhausted

    重量,無論情況。要么, “我的身體脂肪的這樣的”或者“我醒來疲憊

  • in the morning." And you write the truth of where you are right now, so you're real clear.

    在上午。“你寫的真相 你在哪裡,現在,讓你真正的清楚。

  • Or, I'm not in a relationship. I say I want a relationship, but I'm not in one. I don't

    或者說,我是不是有關係。我說我要 有關係,但我不是一個。我不

  • seem to find them; all the good ones seem to be gone is my belief. I really do want

    似乎找到他們;所有好的似乎 想要離去是我的信念。我確實想

  • one, but I don't have it. Whatever your definition is, "I'm in a relationship and God I wish

    之一,但我沒有它。無論你的定義 是,“我在一個關係,上帝,我希望

  • I wasn't in a relationship. I'm planning my escape." Wherever you are. Or, "I have a wonderful

    我是不是有關係。我計劃我 逃跑。“無論你在哪裡,或者說,”我有一個美好的

  • relationship, we love each other, but there just isn't enough passion." Just write the

    的關係,我們彼此相愛,但有 只是沒有足夠的熱情。“就寫

  • truth of where you are. The area you want to change, but write how it is.

    你在哪裡的真理。你想要的區域 改變,但寫的是怎麼回事。

  • The Second Step is, and this is where you've got to be really honest with yourself, what

    第二個步驟是,這是你到哪兒去 一定是對自己最誠實的,有什麼

  • are the rituals that have put there? Because, whatever results you're getting, even if you

    是已經把那裡的儀式?因為, 無論結果你得到的,即使你

  • don't like the results, there are some rituals that are putting you in that place. There

    不喜歡的結果,也有一些禮儀 這是把你在那個地方。那裡

  • are some rituals of what you eat or don't eat, how you move or don't move, how you sleep

    是你吃或不該做什麼的一些儀式 吃,你如何移動或不動,你怎麼睡

  • or don't sleep. There are some rituals in the lack of variety or spice or energy or

    或不睡覺。有一些在儀式 缺乏品種或香料或能量或

  • focus in an area. There's something you're doing and it's usually not one thing, it's

    集中在一個區域。有你的東西 這樣做,它通常不是一件事,那就是

  • a bunch of little things that you kind of do consistently whenever you think about getting

    一堆小東西,你有種 每當你想獲得持續做

  • in a relationship, whenever you think about working out, whenever you think about money,

    在一段關係中,每當你想想 工作了,只要你想賺錢,

  • you get yourself into a state of overwhelm. You start thinking about all of the things

    你讓自己成為壓倒的狀態。 你開始思考所有的事情

  • you can't control. Just write down all of the rituals you have.

    你無法控制。剛寫下所有的 儀式你。

  • Here's the Third Step: What do you want? What's your vision? Be really specific. I want to

    這裡的第三步:你想幹什麼?什麼是 你的願景是什麼?真的很具體。我要

  • be my fighting weight; I want to be the strongest I've ever felt. I want to be. . .I'm going

    是我的戰鬥重量;我想成為最強的 我曾經感覺。我想成為。 。 。我要去

  • to turn. . .whatever it is, be specific.

    轉動。 。 .whatever是,是具體的。

  • Last step Number Four: What are the rituals that will get you there? What would you need

    最後一步之四:有什麼禮儀 這將讓你在嗎?請問您需要

  • to do differently each morning if you were going be that kind of energy, that kind of

    每天早上做的不同,如果你是 會是一種能量,那種

  • strength? How often would you have to work out? What days would you work out? What time?

    強度?你將如何經常不得不工作 出來嗎?你會工作什麼天出?幾點了?

  • A ritual is something you do consistently, usually at a specific time so it becomes automatic.

    儀式是你一直做的事, 通常在特定的時間,以便它成為自動的。

  • Let me tell you something, will power doesn't last. But rituals can last a lifetime. I bet

    讓我告訴你一件事,意志力不 持續。但是,儀式可以持續一生。我敢打賭

  • you have some rituals you have in your life that you've been doing for years, even though

    你有一些儀式,你在你的生活 你已經做了多年,儘管

  • some of them don't serve you. I'm just saying, wake yourself up. If you want a new year and

    他們中的一些不為您服務。我只是說, 喚醒自己了。如果你想要一個新的一年

  • a new life, you don't have to start on January first, start today. Start with this little

    新的生活,你沒有啟動一月 第一,從今天開始。開始與這個小

  • video. Just begin to see what happens and see how easy it is to just to a few little

    視頻。剛開始看到發生了什麼,並 看到它是多麼容易,只是幾個小

  • rituals. Don't do them all, just do two or three new things. You know what happens? You'll

    儀式。不要做所有這些,只是做兩個或 三個新的東西。你知道會發生什麼?你會

  • get momentum, because once you discipline yourself in one area of your life, you feel

    獲得動力,因為一旦你管教 你自己在生活的一個領域,你覺得

  • yourself doing it in other areas as well.

    自己在其他方面做得一樣好。

  • I always say something that my original teacher taught me, I always remind people; there's

    我總是說一些我原來的老師 教我,我總是提醒人們;有

  • always two pains in life, there's the pain of discipline or there's the pain of regret.

    總是在人生二疼痛,有疼痛 紀律或有後悔的痛苦。

  • Discipline weighs ounces, as my friend Jim Rohn taught me, regret weighs tons. You don't

    紀律盎司重,我的朋友吉姆 羅恩教我,遺憾的重量噸。你不

  • want to have regret. So, right now, what do you want to change, what's it really like,

    希望有遺憾。所以,現在,做什麼 你想改變,什麼是它真的很喜歡,

  • what are the rituals that got you there? That will take a little homework. If you're not

    什麼是得到了你那裡的儀式?那 將採取一點功課。如果你不

  • sure, ask the people around you, they'll tell you what your rituals are. What do I really

    當然,問你周圍的人,他們會告訴 您的儀式是什麼。什麼才是我真正

  • want in depth, what are the rituals that will get me there and then get yourself to start

    要深入,有哪些禮儀即會 讓我那裡,然後讓自己開始

  • a few of those actions and lock them in place.

    一些這些行動並將其鎖定到位。

  • END OF RECORDING

    END記錄

[Audio Length: 0:34:07] RECORDING COMMENCES:

[音頻長度:0點34分07秒] 錄音開始:

字幕與單字

單字即點即查 點擊單字可以查詢單字解釋