It's all about standing out from the crowd, which can be vital for the success of your business.

能讓你從群眾之中站出來，這攸關你的事業能否成功，

After all, if your potential customers don't know you exist, how can they be expected to buy from you?

畢竟，如果你的潛在客戶不知道你的存在，又如何寄望他們來買你的產品呢？

Good marketing means your customers won't have to search extensively for your service or product.

好的行銷意味著客戶不必依賴大量搜尋，就能找到你的服務或產品，

It means you will be there when they need you, and before they're tempted to go elsewhere.

也代表當他們需要你時，他們不必到處跑就能找到你。

But where to start?

那從何開始?

Don't just stand there jumping up a down shouting, "Pick me, pick me!"

不需跳上跳下高聲吶喊：「選我，選我！」

First, check out the guides in our Marketing Zone.

首先，到我們的行銷區查看指南，

Whether you provide goods or services, you're sure to find the topic for you, including: Internet Marketing, Advertising, PR, Market Research, Sales and Customer Care.

不管你提供的是產品還是服務，一定可以找到你要的主題，包括：網路行銷、廣告、公關、行銷研究、銷售和顧客照護，

And you can even swot up on your SWOT analysis, which identifies your strengths and weaknesses.

你甚至還可以進行 SWOT 分析，以確定你的優缺點。

You can browse our checklist, FAQs, blog and briefings, it will be like being in a sweet store of information.

你也可以瀏覽我們的清單、常問問題，部落格和簡報，它會是資訊的甜蜜糖果小店，

Admittedly, there are no sherbet fizzes or caramel candies, but there are still lots of goodies.

固然其中並無草莓或焦糖糖果，但肯定有一大堆好東西。

Or if you've had enough of reading, watch some videos.

或者如果你已經讀了太多東西，不妨來看些短片，

These guides are here to help you gain that competitive edge, and support your creativity and strategic thinking.

這些指南會協助你多增加些競爭力，強化你的創意和策略思考。

Think: Who are our customers? Do we know? And are we reaching out to them?

想一想誰是我們的顧客? 我們知道嗎? 我們又如何貼近他們?

You can also check out our tool section to help build your marketing ideas.

你也可以來我們的工具區看一下，它會幫你建立起行銷想法，

We don't have the nuts and bolts, but we have the basics to provide you with the structure that will help your business be the one that sticks in customers' minds.

雖然我們沒有客戶的主要特徵，但我們卻能提供你基礎架構，協助你的企業深入客戶的心中。

Oh, and don't forget to check if your price is right!

喔，別忘了查看一下你的價錢是否合理！

That's right, we also have information that covers your pricing.

沒錯，我們也有足夠的資訊涵蓋你的定價，

With marketing, the world is your oyster. Well, not literally an oyster but you get the idea.

透過行銷，世界就是你的牡蠣，並不是字面上的牡蠣，但你懂的。

So get out there, and get marketing.

所以跨出去，搞行銷吧！