Most people don't start businesses

[Bailey] 大部分的人在創業時

knowing exactly what they're doing.

並不完全清楚自己在做什麼

Generally all you have is

這些創業者通常都只有一股信念

believing that you can do something.

相信自己可以成就一番事業

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I'm Bailey Spaulding

我叫 Bailey Spaulding

and I'm Robyn Virball

我是 Robyn Virball

and we're the owners of Jackalope Brewing Company

我們是 Jackalope 釀酒公司的業主

in Nashville, Tennessee.

公司位於田納西州那什維爾

I moved down to Nashville to go to law school.

我搬來那什維爾 是為了唸法學院

I had this t-shirt,

我有一件 T 恤

I actually wore it for all of my law school exams.

我穿著它去參加 法學院的所有考試

It has a jackalope on it,

衣服上有一個 Jackalope 的標誌

and it says "Believe in yourself."

上面寫著「相信自己」

When everybody thought we were nuts

當時大家都覺得我們瘋了

for veering away from what we were expected to do,

他們覺得我們做的事很奇怪

it became our motto.

這成了我們的座右銘

Taking a leap of faith

憑著信心放手一搏

is the only way that any small business comes to be.

是所有小型企業繼續往前的唯一方法

I don't think everyone still thinks we're nuts,

現在，沒有人還會認為我們傻

at least not for wanting to start a brewery.

尤其是那些想做釀酒生意的人

The number one way most people find us online is Google.

Google 是顧客在網路上找到我們的主要途徑

You type in "Jackalope Nashville,"

只要輸入「Jacklope Nashville」

we're going to be the first thing that pops up

畫面右側的頂端就會顯示

on the right hand side,

本公司的相關資訊

and you have the hours and the phone number,

例如營業時間、電話號碼

along with directions.

以及路線指示

We like to have two-way conversations with customers,

我們喜歡與顧客進行雙向溝通

whether it's commenting on reviews

包括在評論上留言

or to respond to some question.

或回應一些問題

It's always helpful to stay in people's ear.

「聆聽」永遠是拓展業務的最佳方式

When we're looking at where we want to distribute our beer,

當我們尋找啤酒的銷售據點時

it's good to know where we have a base of people.

只要能知道哪些地方有我們的忠實顧客 就成功了一大半

I think the most rewarding part of what we do

我認為，這件事最有意義的地方在於

is actually liking what you do,

我們真的樂在其中

and at the end of it all, there's beer.

說了那麼多，最後來杯啤酒收尾吧！

[ Both ] Cheers!

[兩人齊聲] 乾杯！

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