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  • What exactly is communication?

    「傳播」到底是什麼?

  • The most simple definition: Communication is each act of transmitting information.

    最簡單的定義是:任何一個傳輸訊息的行為都可以稱做「傳播」

  • Information in the broadest sense of the word: including thoughts, ideas and emotions.

    「訊息」在廣義上來說包括:想法、觀念、和情感

  • Information in the broadest sense of the word: including thoughts, ideas and emotions.

    「訊息」在廣義上來說包括:想法、觀念、和情感

  • Information in the broadest sense of the word: including thoughts, ideas and emotions.

    「訊息」在廣義上來說包括:想法、觀念、和情感

  • Giving someone a bouquet of flowers is communicating a certain message.

    例如「送人一束花」這個動作就算是在「傳播」一個特定訊息

  • Adding to that gift a verbal compliment,

    如果除了禮物之外還加上文字上的讚美「你很漂亮」

  • "You're pretty" is another seperate act of communication.

    其讚美就是另一個獨立的傳播行為

  • Blushing 'because you've just received flowers and a compliment

    因為收到花與讚美而臉紅

  • is again another form of communication.

    也是另一個形式的傳播

  • is again another form of communication.

    也是另一個形式的傳播

  • is again another form of communication.

    也是另一個形式的傳播

  • As social animals we communicate day in day out...

    作為社會性動物我們每天都在進行傳播

  • with spoken words, non-verbal gestures, signs and symbols.

    方法包括語言、身體語言、符號和象徵

  • with spoken words, non-verbal gestures, signs and symbols.

    方法包括語言、身體語言、符號和象徵

  • Sometimes we use media to communicate a message.

    有時我們利用媒體來傳播訊息

  • Media are the channels that we use to communicate.

    媒體就是傳播的管道

  • Scholars don’t really agree on the definition of the word media.

    學者們對媒體的定義並沒有普遍的共識

  • Television, internet, radio, mobile phones, the soapbox we stand on to give a speech,

    電視、網路、廣播、智慧型手機、作為講台的肥皂箱

  • they are all technical media in a way. Things we constructed to amplify our communication.

    這些幫助我們建立並增強傳播的工具都在某種程度上稱為媒體

  • In the more broader definition, we can include our hands, voice and eyes,

    在更廣泛的意義上,我們的手、聲音、眼睛也都能稱作媒體

  • that we all use to communicate somehow, in the list of communication channels, of media.

    因為我們在在某種程度上也利用它們來傳播,所以他們也是稱之為媒體的傳播管道

  • In general however, whenever we discuss mediated communication

    但大體來說,當我們在討論媒體傳播

  • or the mass media, we only mean the first category.

    或大眾傳播時,我們指的通常是前述的第一個定義

  • Over the years scientists from different scientific disciplines have studied these channels

    繼年來各個領域的科學家們致力於研究這些傳播管道

  • of communication and all these different forms that communication can take.

    以及可能的不同傳播形式

  • The results of their studies have formed the basis of the relatively new

    發展出一些成果,給予了一個相對新興的學科

  • 'science of communication'.

    「傳播科學」一些根基

  • Even today, many scholars in other disciplines

    即使到了今天,許多在不同領域的學者

  • study the exact same communication phenomena as we do.

    也和我們研究著相同的傳播現象

  • We share theories, models and often use the same methods to analyse & describe our field.

    我們有共同的理論、模型甚至使用相同的研究、分析、和描述方法

  • It is therefore useful to be aware of how these other disciplines are connected with ours.

    所以了解不同領域如何和傳播學連結是相當有用的

  • To get an idea of the different levels of communication

    為了瞭解不同層級的傳播

  • and how they are connected to other scienctific disciplines,

    以及他們各自和其他科學領域有什麼關聯

  • we can look at the so-called pyramid of communication.

    我們可以先從傳播金字塔談起

  • On the highest level of this pyramid we find societal communication,

    金字塔最高層級稱之為「全社會傳播」(或大眾傳播)

  • which is by its very nature aimed at a large mass audience.

    其傳播對象自然是大眾閱聽人

  • Therefore mainly historians, political scientists and sociologists studied this perspective.

    因此大眾傳播也是的歷史學家、政治學家和社會學家主要研究對象

  • Under that is the level of institutional communication,

    其下一個層級則是組織/機構的傳播

  • that is performed by political parties, organized religions, large corporations and such.

    政黨內、宗教組織內和大公司內部進行的傳播即為此層級的傳播

  • Then comes the level of group communication.

    下一層級是小團體傳播

  • Groups are audiences that feel a high level of group identification,

    這裏的團體(group)是由一群對於一個小團體有強烈認同的人所組成

  • for instance a family or a fanclub.

    例如家庭和同好會

  • Both institutional and group communication are in the field of sociology and cultural antropology.

    組織/機構傳播和小團體傳播都被視為在社會學和文化人類學的範疇之內

  • We have now arrived to the level of interpersonal communication,

    接著是「人際傳播」

  • basically the communication between two or more people.

    基本上就是在兩個以上的人之間的傳播

  • Both sociologists and psychologists study this field.

    社會學與心理學常研究這一層級的傳播

  • Finally there is the level of intrapersonal communication.

    最後是自我傳播

  • This would be the communication you have with yourself.

    即為你和自己發生的傳播

  • With this we mean all information processing, thinking, internalizing information

    自我傳播包括資訊的處理、思考、內化資訊

  • and the process of giving meaning to the world around us.

    以及理解你周遭世界的過程

  • And of course this approach leans heavily on the discipline of psychology.

    這一層級的傳播有很大的一部分仰賴心理學的貢獻

What exactly is communication?

「傳播」到底是什麼?

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