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  • So, I don't know if you've heard,

    所以,我不知道你有沒有聽過

  • maybe you've heard, perhaps you haven't

    或許你有聽過,或許你沒有

  • and then now you will have heard,

    然後現在你就會知道了

  • I've launched my own brand. It's ED by Ellen, and--

    我創立了自己的品牌,由 Ellen 主管的

  • [cheers and applause]

    [歡呼和掌聲]

  • Thank you.

    謝謝你

  • It's a clothing and lifestyle brand

    這是服飾和生活風格的品牌

  • and we've got cute shoes and we have cute sweaters

    我們有可愛的鞋子,我們有可愛的毛衣

  • and we have--oh, look at that.

    我們還有 -- 喔,看看

  • And we have a cute CEO,

    我們還有可愛的執行長

  • and--oh, that's me.

    而 -- 喔,那就是我

  • So right now, it's only available at edbyellen.com

    所以現在只在 edbyellen.com 販售

  • or here in the Ellen Shop,

    或是在這裡 - Ellen Shop 販售

  • but I read some stories lately

    但我最近看到了一些故事

  • about--some stores are doing something called slow shopping--

    有些故事與「慢活購物」有關

  • do you know about this?

    你知道嗎?

  • Slow shopping, to compete with online shopping.

    慢活購物與線上購物競爭

  • And let me tell you something, it's hard to compete

    讓我告訴你一件事,很難競爭

  • with being able to shop while drinking wine in your underwear.

    如果可以邊穿著內褲喝酒邊買東西的話很難競爭

  • [laughter]

    [笑聲]

  • Nothing better than that.

    沒什麼比得過

  • Slow shopping is what stores are doing

    慢活購物是店家會

  • to get you to spend more time in their stores.

    讓你花更多時間在店裡

  • Which is why Nordstrom has a restaurant,

    這就是為什麼 Nordstrom 百貨有餐廳

  • and Urban Outfitters have concerts,

    潮牌 Urban Outfitters 有演唱會

  • and IKEA--they have mastered it

    而 IKEA --他們在這方面非常擅長

  • because--they have mastered slow shopping

    因為 -- 他們非常擅長慢活購物

  • 'cause it takes three hours to find the exit,

    因為要花三小時才能找到出口

  • so you're just, "I'll buy that while I'm here."

    所以你就會想:「我在這裡的時候要買點東西。」

  • I thought I'd try some of my own slow shopping ideas here

    我在 Ellen Shop 這裡也分享了我個人的慢活購物想法

  • at the Ellen Shop, so today, I'm making a few changes.

    今天我做了一些變化

  • You know, in Vegas they pump oxygen

    你知道的,在拉斯維加斯他們會抽送氧氣

  • and they have no windows, we do that here,

    而且他們沒有窗戶,就像我們現在這樣

  • and from now on Ari's gonna dress like a Vegas showgirl.

    然後從現在開始 Ari 要打扮得像是拉斯維加斯的 showgirl

  • He's never done that before.

    他沒這樣過

  • [laughter]

    [笑聲]

  • Hi, Ari.

    嗨,Ari

  • [cheers and applause]

    [歡呼和掌聲]

  • Very pretty.

    超正的

  • - Is that comfortable, Ari? - No.

    - 這樣舒服嗎,Ari?- 不

  • - Pretty.

    很好

  • No one likes shopping on an empty stomach,

    沒人喜歡餓著肚子買東西

  • so we've added a chocolate fondue fountain

    所以我們加個巧克力噴泉

  • which is...right there.

    ......在這裡

  • Yeah.

  • That is actually giant.

    好大一個

  • It's just that...

    只是......

  • Okay.

    Okay

  • And, you know, if you shop till you drop,

    然後,你知道嗎?如果你買東西買到跌倒

  • don't worry about that.

    不用擔心

  • Nick the Gardner will carry you to your car.

    園丁 Nick 會送你到車上

  • [cheers and applause]

    [歡呼和掌聲]

  • [laughing]

    [笑聲]

  • And because I want all of you to be healthy,

    然後因為我希望你們都可以健康

  • Carrie Underwood is giving out flu shots back there.

    Carrie Underwood 在那裡提供流感疫苗接種服務

  • [cheers and applause]

    [歡呼和掌聲]

  • [laughs]

    [笑聲]

  • Oh...

    喔......

  • Of course, we also have music back there

    當然,我們也需要背景音樂

  • because the best way to keep customers happy is

    因為讓客人快樂的最佳方式就是

  • to make 'em wanna dance.

    讓他們想跳舞

So, I don't know if you've heard,

所以,我不知道你有沒有聽過

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