(upbeat pop music)

- Alright ladies, would you like

to see our wine list?

- That sounds perfect.

(thump)

(climatic classical music)

- Yes, let's talk about wine. Ha!

- There are so many, how am I supposed to choose.

- Have you ever noticed that when

it's time to choose a wine none

of us feel like we know what we're doing.

- This one's fancy, I think.

- Since we can't taste the wines before we buy

them we're forced to pick just based on the label.

- This one has a frog wearing a hat

so I bet that tastes like, mossy?

- This one's by Francis Ford Coppola,

I like his movies so I bet it tastes

like, um, the godfather?

- This one says ketchup, am I holding

a bottle of ketchup? (gasp)

- And even when we do taste them

we doubt our own opinions.

- Mmm, this is, um, dry.

- This one's full bodied...

- Are you sure?

- No, what is a wine body!?

- Yeah, this is clearly wet.

- So we defer to the opinion of so called wine experts.

- Perhaps I can be of some assistance ladies.

- Oh thank god.

- Tell us what tastes good.

- Like, we're pretending this whole time.

- But the truth is, everyone is pretending

because even though wine connoisseurs want

us to believe that their ratings are objective...

- That one's fit to drink, that is cheap swill

and that is a bottle of ketchup.

- And they have supernatural powers of wine discernment...

- Mmm. A 1934, tastes like it was a very

cold summer that year and uh (slurps)

the vendor's wife was pregnant, hold on

(slurps) with a girl.

(gasps)

- Here's the big secret, wine experts

can't tell the difference either.

- I beg to differ sir, my palate is incredibly refined.

- Well Frederick Brochette of the University

of Bordeaux would say otherwise.

He conducted a series of tests on unsuspecting wine

experts but for the sake of TV let's call them wine pranks.

- [Voiceover] Wine pranks!

- For the first test 54 wine connoisseurs were

asked to compare a red and a white wine.

Ha, should be pretty easy.

- The red is juicy and robust. The white,

(slurps)

it's bright with notes of, uh, vanilla and oak.

- Wrong! They're actually the same wine.

(loud buzzing)

Half of the bottles were just white wine

dyed red and none of the participants could tell.

- I never!

- [Voiceover] Wine pranks!

- In another test experts were asked

to compare two different bottles.

One an expensive Grand Cru

and the other a cheap table wine.

- The Grand Cru, complex, very very interesting.

I shall be returning to the Grand Cru.

(coo-coo)

- Fon-Du-Tab. It's light, it's flat,

it's pretty much what you'd expect.

- Ah, that's interesting because once

again they're the same wine!

(screatching)

Brochette just put the same wine

in two different bottles and none

of the socalled wine experts even noticed.

- [Voiceover] Plain drinks, wine drinks.

Wah-ho! You got wine pranked!

- Alright, you've convinced me.

All wine is terrible and it tastes the same.

- No wine is wonderful and of course

wines taste different it's just totally

subjective like all foods, we don't

need sandwhich experts because

we know what we like, peanut butter and sardines. Ha!

What? They're both healthy fats and it's what I like.

If you don't like it, it doesn't matter because there's

no objective truth to what tastes best.

We think of wine as a high class item

only accessible by high class people

but it's just tasty formented grapes.

So, you know what, forget the snobs.

Take risks and drink what tastes good to you.

- Wait, really? You mean I can drink whatever I want?

- Yeah.

- Freedom! Ah ha ha ha ha!

Who wants to split a box of white zin? Yeah!

(gurgling)

I've missed this so much! I love it!

(gurgling)

(thump)

(quick beat)

- Hey I'm Adam from College Humor

if you liked that clip make sure to

check out my new show Adam Ruins Everything

Tuesdays at 10pm on Tru TV, it's gonna ruin your

Tuesday but trust me the rest of your week will be fine.