My name is Bailey, and I'm an audience development strategist here at YouTube.

我叫 Bailey， 是 YouTube 的觀眾發展戰略師。

I wanna kick us off by talking a little bit about why growing your audience is so important.

首先，我想聊一聊為什麼增加觀眾如此重要。

Did you know that every single month, 1 billion people visit YouTube?

你知道每個月有 10 億人訪問 YouTube 嗎？

One billion! That's nearly 1/7th of the entire world's population. And those 1 billion people? Well, they watch 6 billion hours of content.

十億！ 差不多是世界人口的 1/7。這 10 億人呢？ 他們會觀看 60 億小時的影片。

This means that no matter what type of video you're creating, there's definitely gonna be a fan out there for you.

也就是說，無論你創造的是何種類型的視訊，肯定會獲得自己的觀眾。

But guess what? All these potential fans, they've got a lot of options.

但你知道嗎？ 這些潛在客戶的選擇也很多。

Every single minute, 100 new hours of video is uploaded to YouTube.

每分鐘，就有 100 小時的新影片上傳載至 YouTube。

So, it's really important for you to optimize your videos and your channels to help your audiences find and fall in love with your content.

所以，你真的應該優化自己的影片和頻道，從而幫助觀眾找到並愛上你的影片。

Which is exactly what we made this boot camp to do: to teach you these steps.

這也正是我們的實戰營的目的： 教會你這些步驟。

Before you dive in, though, I wanna share with you the different steps that a viewer takes between watching just one video and eventually becoming a fan.

開始前，我想與你分享，觀眾在觀看一個影片到最終成為粉絲之間的不同步驟。

So first and foremost, they've gotta find one of your videos; whether they find it via search results, suggested videos, or a friend shares it with them, they've gotta find it, and they've gotta watch it.

首先，最重要的是，他們必須發現一支你的影片，無論他們是從搜索結果、 推薦影片，或好友與他們分享的， 他們都需要先發現，也必須觀看影片。

After that, if they like what they see, they're gonna wanna watch more, and it's important that you help them do that.

之後，如果他們喜歡自己看的內容，就會想看更多，很重要的一點是，你要幫助他們這樣做。。

And eventually these people are gonna wanna become subscribers, and they're gonna wanna comment and engage, and become real, true fans that are gonna loyally watch every new video that you upload.

而最終，這些人就會想成為訂閱戶，並且他們會想要評論和參與， 成為真正的粉絲，忠實地觀看你上傳的每一支影片。

This week we're gonna focus just on step 1, which is how can you as a creator optimize your channels and your videos to help those people find it in the first place.

本週，我們將只關注第一步，也就是你作為一名創作者， 如何優化自己的頻道和影片來讓其他人發現它們。

How can you make sure that some of those 1 billion people who might like your content are actually gonna get to see it?

要如何保證在這 10 億人中，可能喜歡你影片的人會真的觀看你的影片呢？

We're also gonna give a quick overview of YouTube Analytics, which is a really cool tool that will help you measure success across each stage of this audience path.

我們也會簡單介紹 YouTube Analytics，這個工具非常讚，可以幫助你衡量在觀眾成為影迷的每一個階段的成功率。

And then finally, we're gonna tee ourselves up for next week by giving an overview of the concept of watch time, and explaining why getting viewers to watch not 1, but 2 or 3 of your videos is really important for the long-term growth of your channel.

最後，我們下週會安排簡單介紹觀看時間的課程，並解釋為什麼讓你的觀眾觀看超過一支影片對你頻道的長遠發展很重要。

Enjoy this week's lessons, and we'll see you back next week.

請觀看本週的課程，下週不見不散。