It's to help people see and understand their data.

So the Google Cloud Platform really helps a company like

Tableau analyze billions of records of data at internet

scale with simple point and click operations.

All you need to focus on is putting your data on the

Google Cloud Platform, and Google takes care of the rest.

So you can focus on the core aspects of your business

rather than managing all that infrastructure.

MOMCHIL KYURKCHIEV: So we are Leanplum, and we're building a

platform to optimize the mission critical metrics of

your mobile app.

We're a young company, less than a year old.

And so for us, building a minimum viable

product is very important.

So we start with something small, and then we upgrade it.

I think App Engine is designed exactly for this use case.

I'm always surprised by how fast mobile has managed to

penetrate in our lives and the amount of

data that we collect.

FRANCOIS AJENSTAT: We can connect with Tableau to Google

BigQuery as well as Google Analytics.

And Google BigQuery, as part of the Google Cloud Platform,

really helps us analyze millions and billions of

records in a way that was never possible before.

ANDREW FIST: BigQuery allowed us to analyze large data sets

in very little amount of time, and that's great when you're

building an Analytics product.

And it's also great when you're a startup, and you

don't have the ability to reserve tons and tons of

instances, because you get them all, on

demand, within seconds.

FRANCOIS AJENSTAT: So if you think about the traditional

environment, companies have to install lots of servers, lots

of software on premise.

They'll build Hadoop stacks with thousands and thousands

of servers that are really, really hard to manage.

Now, the beauty of the Google Cloud Platform is that it

makes all of that irrelevant.

So slow moving, painful, expensive, complicated, to

fast, nimble, and responsive, is really that difference

between the old way and the Google Cloud Platform way.