Matt here, your resident e-commerce guru at Volusion.

我是麥特，Volusion 的常駐電子商務大師。

Welcome to two minute Tuesdays, where I give you

歡迎來到"星期二的兩分鐘"，我將會用兩分鐘時間

two minutes of e-commerce advice to bolster your online success.

提供電子商務相關的建議鞏固你的線上營業的成功。

It's news to no one that e-commerce continues

電子商務持續速蓬勃發展

to grow at a rapid pace.

已經不是新聞了。

In fact, Forrester predicts that online sales

事實上，Forrester 預測網路銷售成長將會

will make up 11% of all retail sales by 2018.

佔整體零售業至2018年之前銷售比例的11%

But what's behind all this growth?

但成長的背後原因是？

Check out these five factors driving the e-commerce boom.

看看以下這五個推動電子商務發展的因素吧。

One of the biggest drivers of e-commerce growth

推動電子商務成長的其中一個最大驅動力

is the rise of mobile commerce.

就是行動商務的崛起。

Reports show that around 50% of web traffic

研究報告指出約50%的網路流量使用來自

comes from smartphone and tablet devices.

智慧型手機和平板電腦。

And thanks to increased comfort from consumers purchasing

而多虧了隨著時間進步的消費者網路消費環境

via mobile, you'll see mobile commerce continue to shine.

，我們可以預期行動商務將持續不斷增加。

Second on our list is the increase

名單上的第二位是

in what the industry calls Omni-channel capabilities.

業界所稱之全通路的能力增加。

For example, the ability to buy online, pickup in store,

舉例而言，可網路購物，門市取貨，

or buy online, return in store, makes

或是網路購物，門市退貨，

it very easy for shoppers to conveniently make purchases

讓消費者很輕鬆的在網路上購物

on the web, then take any additional steps

然後在實體店面

at a physical store location.

得到各種額外的服務。

The third driver is our newfound on-demand society.

第三個驅動力為我們新組成的應需社會。

We live in a world where a driver is just seconds away,

我們生活在一個司機就在幾秒外的距離、

groceries can be delivered within an hour,

商品雜貨可以在一小時內遞送的距離、

and you can hire someone to help you

而且你還能夠特過網路雇用某人來幫你達成

do just about anything online.

幾乎任何事情。

This type of instant gratification

這種迅速的便捷滿足感

can also be seen in e-commerce, where shoppers

也可以在電子商務中找到，是當消費者

want their items purchased and delivered

想要以便利、省時的方式來購買、運送

in a convenient, timely manner.

他們所購買的商品。

Fourth up is the increasing need of highly specialized,

第四個是逐漸對商品以高度特製化

or niche, products.

或者是非常重要且基本的需求增加。

So if you're looking to find that original light

如果你在找星際大戰首部曲第一集出現過的

saber from the very first Star Wars movie,

光劍的話，

you're unlikely to find that at your local mall.

在你居住的附近商場中是不太可能找到的。

But online, that's a completely different ballgame.

但是利用網路，就完全是另一回事了，

Thanks to niche e-commerce sites and shopping feed sites,

多虧了利基電子商務網站和消費指南網站，

those hard to find products drive a very important chunk

那些難以尋得的商品

of online sales.

是推動網路銷售成長的非常重要的推手。

And last but not least, shoppers continue

最後但也同樣重要的是，消費者持續不斷地

to search for the best deals both on and offline.

搜尋不論在線上或實體店面的最好價格。

Do you remember the last time you were in a store

你還記得妳上在實體店面逛的時候，

and you went online to find a cheaper price or a coupon?

一邊在網路上尋找更便宜的價格或者是折價券嗎？

That behavior is only accelerating,

這種行為只會越來越普遍，

and e-commerce is the perfect platform

而電子商務正是個完美的平台，

for shoppers to compare prices and save

讓消費者能夠比價，

a few bucks, which leads to even more industry growth.

省個幾塊錢，也順便帶動更多的產業成長。

Now with all of this growth taking place,

現在基於這些驅力而帶動成長不斷向前，

it's an exciting time to be in the e-commerce game.

這是個加入電子商務競爭遊戲的令人興奮的時刻，

Keep these five drivers in mind to help

在心中牢牢記住這五個驅力，

frame your e-commerce strategy, and get yourself

能夠幫助勾勒出你的電子商務策略，讓你

a bigger slice of the pie.

分到更大的市場和獲利。

Have any questions?

有任何問題嗎？

Feel free to drop me a line in the comments below.

請隨時在下面留言給我喔！

From me to you, happy selling.

祝您購物愉快！