Name: 瑪麗娜-克拉科夫斯基："中間人經濟"｜在谷歌的演講 (Marina Krakovsky: "The Middleman Economy" | Talks at Google)
Uploaded: 2021-01-14T05:51:36.000Z
Duration: 44 min 48 s
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MALE SPEAKER: Welcome to "Talks at Google."

Please join me today in welcoming Bay Area journalist

Marina Krakovsky, the author of "The Middleman Economy."

Marina's writing has appeared in "The New York Times Magazine,"

"The Washington Post," the "Stanford Magazine,"

"Scientific American," "Discover," "Psychology Today,"

Marina was also a researcher for Eric Schmidt and Jonathan's

So I'm here to tell you that we are all middlemen.

And also, I'll give you ways to think about how you

So if we think back to the day when the internet was still

trying to figure out what's this going to mean for all of us,

a lot of people were saying that the internet's radical ability

to connect everybody would make middlemen obsolete.

Bill Gates actually wrote in his 1995 book, "The Road Ahead,"

that the internet itself would become the ultimate go-between,

He foresaw a time in the future when we wouldn't

We would be able to do our own buying and selling directly.

you see, very clearly, that that actually has not happened.

In fact, I'll argue that the opposite has happened.

That the internet has made middlemen more prevalent

So look at the biggest players on the internet.

eBay and Amazon are middleman businesses.

Uber and Airbnb are middleman businesses.

And I'm not just talking about tech giants.

I'm also talking about individual middlemen

who are thriving thanks to the tools of the internet.

through eBay being a middleman but most of the trade on eBay

And on LinkedIn, something very similar happens.

Recruiters bring in more of LinkedIn's revenue

then all the other LinkedIn users combined.

So the internet clearly didn't do away with middlemen.

It's actually made them more efficient, and often,

So I've been thinking for a very long time

about what is the deal with middlemen, basically.

Middlemen have been a part of every society that I know of.

And yet, people have often had very strong negative feelings

And, at the same time, middlemen are still there.

These are the driving questions behind my book

and that those are the questions that I really tried to answer.

So I talked to economists and psychologists and sociologists

who I think do a great job and are doing just fine--

thank you very much-- in the age of the internet.

So it's people that you might expect, like real estate agents

a moment to realize that they are middlemen, too.

So, for example, gosh, a wedding planner is a middleman.

A person who started a two-sided market, like Open Table,

Anytime you're dealing with any kind of broker, dealer, anybody

who's connecting two groups of people, that's a middleman.

to all these different people is that even though they're

from different industries, you start to see patterns.

You start to see what they have in common

that is making them as effective and successful as they are.

And that's sort of what I started to do in my book,

And although all the examples that I use throughout the book

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瑪麗娜-克拉科夫斯基："中間人經濟"｜在谷歌的演講 (Marina Krakovsky: "The Middleman Economy" | Talks at Google)

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