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A few days ago Facebook proudly announced that
they'd achieved eight billion video views a day.
That's really impressive,
until you learn
that in the first quarter of 2015
725
of the 1000 most-viewed videos on Facebook
were stolen,
amassing a total of 17 billion views.
Sites and content aggregators
steal videos from YouTube
to go viral on Facebook.
These videos go viral
because Facebook is cheating.
They rig their algorithms so that videos uploaded into their player
are preferred to YouTube links,
because users
should be kept as long as possible on the site
so Facebook can show them
as many ads as possible.
This is after all their business model.
But it also changes when it comes to views
a view is counted after three seconds
even if the video is muted.
which means because of autoplay
if you scroll through your timeline slow enough,
you are counted as a viewer.
That means engagement is terrible,
compared to Youtube views,
Facebook views plummet
after a few seconds
because most views are not real.
But large numbers are impressive,
so Facebook keeps pretending.
While this forced virality is weird
the real problem is the so called the "Freebooting"
the stealing of videos.
Since Facebook prefers its own player,
stolen videos reach way more people than the original.
Lately, this has happened to us more and more often.
The most recent example
amassed 3.2 million views
and 140,000 shares
in 2 days while our old post
just reached 100,000 people and got shared 1000 times
Other creators are hit even harder,
SmarterEveryDay's videos get stolen constantly
getting viewed up to 17 million times.
But even this is dwarfed by examples like
Tyrese Gibson
A singer who steals viral videos
like this one with 86 milli-
on views on his Facebook page. He adds
a link to buy his music too.
He's not alone in this, a whole group of people
have built their online presence around stea-
ling other people's work.
This is really bad for i-
ndependent creators. Contrary to p-
opular belief, stolen content gives creators clo-
se to no exposure at all.
Only the thief and Facebook profit
from this.
Quality content takes a lot of crea-
tivity, time and love.
In our case, a single video
literally takes hundreds of hours to make.
Even we, with more than a million subscri-
bers are dependent on the ads and exposure.
Without ads, and the support of our generous patrons, we could not make videos.
For a small creator, a viral video can be the difference between a career and a hobby.
On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen.
Although the Content ID system is far from perfect, especially for film critics and gamers.
Facebook, on the other hand, pretends everything is fine and constantly announces once milestone after the other.
But things are not fine! Let's look at the process of claiming your copyright on Facebook in the last year.
One: get an e-mail or tweet from a fan, who gives you a direct link to your video.
It's not possible to search for videos yourself; you depend on luck to find your stolen videos.
Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way.
Three: fill out an annoyingly large contact form.
Four: watch the views on your stolen videos rise.
Five: Facebook finally pulls the video.
Conveniently, the video has already raised 99% of all the views it will ever get.
The thief doesn't have to fear any negative consequences at all.
This is what succesful creators have to deal with constantly.
And on top of losing out on terms of exposure and money, it just feels like a violation to be treated like that.
In a recent announcement, Facebook announced they want to change.
But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down,
and Facebook does not share the profits made from it.
At this point, Facebook is not a partner creators look forward to working with.
They've built their video empire on stolen content, and disregard for original content creators.
This is absolutely unacceptable for a corporation worth billions of dollars.
Facebook is already testing various models to give the uploaders a part of the ad revenue.
Which, with the current state of playing, is troubling.
Right now, this is mainly being tested with big video companies,
but as creators, we don't like we're being asked or taken into consideration by the giant business Facebook.
What can you, as a viewer, to do help here?
If you spot stolen content on Facebook,
make a comment linking to the original content.
Alert the original creator, because only then they can file a copyright report.
Share this video, or the one done by SmarterEveryDay.
We all want the same thing: a free internet as a basis for creativity, community and great stuff.
We sincerely hope Facebook will soon become a partner instead of an obstacle to this goal.
For more in-depth information, we recommend this article by Hank Green.
And if you want to support us in our endeavour to survive in the world of online video and make more videos,
you can do so on Patreon.com.
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臉書常有的 - "Freebooting" 現象 !!! (How Facebook is Stealing Billions of Views)

2631 分類 收藏
SylviaQQ 發佈於 2015 年 11 月 18 日
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