[music playing] These custom sneakers are inspired

by all the crazy Goldy Gopher fans out there.

We've got the back maroon and gold striping inspired by the U

of M overalls that everyone rocks on game day.

We've got the big "M" logo on the front of the toe

and then there's the fake gopher fur swoosh on the tongue,

and of course buck teeth at the top to top it all off.

[music playing] There's kind of been a recent trend towards wild

and loud and crazy clothing and shoes are part of that.

Back in the day, Nike just released white shoes

with a red swoosh or something, there wasn't anything all

that unique out there.

So then there was a group of people

who just decided they were going to take it into their own hands

and start customizing their own things,

kind of like anything in life.

I think with , you know,

the growth of the internet there are sneaker dedicated forums

where everyone can share this stuff and it just started

to explore it a little bit.

I've worked with Nike, other people have worked with Nike

and they've acknowledged that it's kind of an aspect

of the whole sneaker industry.

So, it's pretty of cool to look back and see

where it's come from, but it's still maintained the underground

aspect of it where people would rather have people believe

that they've got this exclusive pair of shoes and they can try

to figure out where I got them from, other than knowing

that I painted them because it's fun being able

to talk with them all.

People will be like-- dude where did you get those shoes?

And I'll just tell them I painted them

and they say-- you did what?

It's kind of fun to explain it.

There's a lot more knowledge and insight

and effort I put towards trying to brand myself

and building my network

and definitely building my internet presence

and my global presence.

When I came to school I didn't have a Facebook page

or a Twitter, maybe that's

because those things weren't quite as prominent then,

but definitely kind of looking through companies

and seeing all the different techniques the most successful

companies have used and our case studies in class have been nice

and trying to, not just replicate it,

but tune it to my business and see how I can use

that kind of thought process.

[music playing] Goldy's going to break these shoes

out at the national mascot competition in Disney World

for the first time and he's going

to breaking every other mascot's necks

by having the coolest shoes at the competition.

[music playing]