And shall we get this started? Yes, we shall. Jennifer writes:

那我們就真的開始囉，好啦，開始了。珍妮佛寫道：

"Hi Marie, I need a bit of advice. How do you manage to stay ahead of someone who is trying to blatantly copy your business as in very specifically so much so that it seems like a joke."

「嗨，瑪莉，我需要妳的建議，如果有人大喇喇地抄襲妳做生意的方式，妳該怎麼保持領先呢？因為真的太過明顯了，明顯到妳可能會以為我在開玩笑。」

That’s not nice. "While still managing to keep your customers and the public updated with what you have going on and the good old pipeline. How do you keep yourself calm and brush off copycat tactics and how do you deal with the person who is doing the copying when you might run into them in social settings. Thanks so much. - Jennifer in Southeast Asia"

這聽起來很母湯。「在持續更新動態，讓妳的客戶與大眾知道妳現在在做什麼以及維持良好行銷通路的同時，妳如何讓自己保持冷靜、不理會愛學妳的人出的奧步，而妳在一些社交場合碰到這些討厭鬼的時候，妳又是如何來面對與處理呢？非常感謝妳，來自東南亞的珍妮佛上」

Great question Jennifer and something that many of us have dealt with. I will tell you this: in the internet marketing/online coaching/advice giving kind of world or industry, there are so many people that rip each other off - it’s really not okay.

好問題，珍妮佛，還滿多人都會遇到這種問題的，我只能說：在網路行銷/線上教練/諮詢服務的產業裡，有許多人都在抄襲其他對手，但說真的這樣不太妥當，

You know they do it under the guise of modeling, this whole idea of "modelling" , and it’s kind of b.s. because it’s not modeling at all.

他們常常會假借學習觀摩之名，行抄襲之實，而他們所謂的「學習觀摩」，其實根本全是屁！（譯註：b.s.即 bull shit 之簡寫）因為根本和學習典範一點關係也沒有。

So what do I mean by modeling?

我所謂的 modeling 是什麼意思呢？

No, that’s not what I mean. I mean, emulating someone’s practices. You know, what they do, their behavior, whatever they do in their life that lends to their success.

不是，我不是說那個（譯註：modeling 亦有模特兒之意）我指的是模擬其他人的作法，他人的行為，他人的成功之道。

For instance, let’s say that you are an aspiring comedian and you want to model Sarah Silverman.

舉例來說，你是個很有熱情抱負的喜劇演員，你想要學習 Sarah Silverman。（譯註：Sarah Silverman 是美國喜劇演員、作家、女星。她著名的作品是諷刺喜劇，其中包含種族主義、性別歧視、宗教社會禁忌和爭議性的話題）

So you read somewhere that Sarah Silverman carries around a little notebook so she can write joke ideas and all of her observations.

你知道 Sarah Silverman 常常帶著一本小筆記本，這樣她才能隨時隨地寫下好笑的點子還有她觀察到的所有事物。

So you do that. Sarah Silverman performs improv once a week so you start taking improv classes and you do that.

所以你就照做了，而 Sarah Silverman 每個禮拜都會做一次即興表演，你也跑去上即興表演課，也每周一次即興表演。

Sarah says, she’s a vegetarian and vegetables make her funnier so you go vegetarian. That’s all modeling but taking her jokes and passing them off as your own, that is copying.

Sarah 說她是個素食主義者，因為素食能讓她變得更風趣，然後你也開始吃素了，這就是所謂的學習典範，但如果你抄襲她的笑話還把它當成是你自己想到的，這就是剽竊。

Copying is stealing and it’s lazy and it’s wrong. And copycats who take your ideas are annoying as hell.

剽竊是一種又懶惰又不應該的偷竊行為。那些愛搶走的你的抄襲者真的超級可惡！

I personally have some copycat stories that will make your heads spin. We’ve had people just completely rip off and plagiarize my email copy and I’ve had people even lift my event website design as though nobody knows and we can’t see it on the interwebs.

我個人就遇過一些令人瞠目結舌的被抄襲經驗，就是曾經有人抄襲我的電子郵件副本，還有人把我的活動網站設計「整碗端走」，彷彿沒人知道，我們在網路上看不到一樣！

You know there’s that saying that imitation is the sincerest form of flattery. I think it’s downright douchey.

有句話是這麼說的，「模仿就是最誠摯的恭維。」，我真心覺得這句話愚蠢至極。

The good news is you can do something. So when you have a copycat in your business, here are a few steps that you can take:

不過好消息是你可以採取一些方法來保護自己，當你在商場上又遇到這種愛抄襲的人，不妨試試以下這些小撇步:

First up if someone is plagiarizing your work or infringing upon your copyright, you have to have your attorney contact them. We have done this on several occasions and it works like a charm.

首先，如果有人抄襲你的作品或侵害你的著作權，派你的律師跟他們聊聊，我們之前試過不少次，這招每次都奏效，屢試不爽。

Next, you always want to have a good friend that you can vent to. Any time that we discovered copycats in our business, I've always picked up the phone, talked to a good friend, processed it really quickly so I can get right back to work.

第二，你一定隨時要有個好朋友能讓你宣洩情緒，每次只要我發現自己又被人抄襲，我就會拿起手機找個好朋友聊聊，趕快把負面情緒排除掉，這樣我才能重拾心情投入工作。

Three, relish on the fact that you are leading (in) your industry because let’s face it, nobody is copying the losers. Use the fact that people are taking your ideas and copying them to really inspire you to create better ideas, more inventive, more innovative, and more creative than ever before.

第三，承認你很優秀這個事實。你在別人眼中就是這個行業的領導者，所以人家才會抄襲你，誰會想要抄襲魯蛇。不妨用別人抄襲你點子的事實來反向思考，激發你想出比過去還要更棒、更具創造力、更加創新 更有創意的點子。

I have a saying and it’s a tweetable,

記住我說的這句話，並且歡迎你推文分享！

"When it comes to both money and creativity, there’s always more where that came from."

「關於金錢和創造力，總是一山還有一山高。」

And finally, sometimes a frank conversation with a copycat is necessary.

最後，有時候直球對決那些愛抄襲的人是有其必要的。

Because the truth is, copycats are doing themselves a disservice. We can all smell a copycat a mile away and their business will never be as successful as it is capable of being because it’s built on cheap imitation and stealing.

事實是，這些愛抄襲的人最終會自食惡果。因為我們很容易就可以看穿他們，而靠抄襲和剽竊這些可恥行為得來的東西撐不了多久。

That’s my A to your Q Jennifer. Thank you so much for asking it. This is definitely a hot topic so I want to hear this from you.

以上就是我對針對妳提出的問題予以的回覆，珍妮佛，非常謝謝妳提出這樣的問題。這絕對是個很值得討論的話題，所以我想聽聽看你們的想法。

How do you deal with copycats? Got any great strategies or advice or stories to share? Leave them below.

你都怎麼對付愛學你的人？在底下留言告訴我們你覺得很棒的策略、建議或故事。

If you like this video click the "Like" button and please share it with your friends and of course if you love these videos, come on over to marieforleo.com. Enter your name and your email in the upper right hand corner and I’m going to send you a lots more tips to improve your business and your life.

如果你喜歡這部影片就請按喜歡，然後分享給你的朋友，當然如果你喜歡我們的影片，就請來marieforleo.com，在右上角的地方輸入你的姓名還有 email， 你就能收到更多我針對改善事業與生活所提供的小撇步。

Thank you so much for watching and I’ll catch you next time.

非常感謝你的收看，我們下次再見。