Name: 現在面臨巨大困境的10位CEO！😱 (Top 10 CEOs Who Are Facing HUGE Problems Right Now)
Uploaded: 2026-03-16T17:02:36.000Z
Duration: 11 min 58 s

today we're counting down our picks for chief executive officers currently in especially tenuous positions.

今天我們要來倒數，選出目前處境特別危險的執行長們。

But no one wants to know whether it was Cyber Attack.

但沒有人想知道是不是 Cyber Attack。

Before we continue, check out this single from Soundmojo's Songs From Iran, reimagining Persian melodies as modern rock, metal and pop songs.

在繼續之前，先來聽聽 Soundmojo 的 Songs From Iran 這首單曲，他們將波斯旋律重新詮釋成現代搖滾、金屬和流行歌曲。

Check out the full track and album below.

完整的歌曲和專輯可以在下方找到。

Number 10 Ryan Cohen, GameStop the infamous Gamestop stapler that damaged a Nintendo switch starting what had been dubbed the staple gate, has now hit the auction block and for a good cause.

第十名 Ryan Cohen，GameStop 這場臭名昭著的 GameStop stapler 事件，損壞了一臺 Nintendo switch，引發了所謂的 staple gate，現在已經進入拍賣市場，而且是為了公益。

This morning we are talking to GameStop CEO Ryan Cohen, who's a little bit behind some of this.

今天早上我們要訪問 GameStop 的 CEO Ryan Cohen，他對這件事有些參與。

For decades, GameStop has been one of America's largest gaming retailers.

幾十年來，GameStop 一直是美國最大的 gaming retailers 之一。

During the 2010s, their profits began declining as online shopping became increasingly popular.

在 2010 年代，隨著 online shopping 越來越普及，他們的利潤開始下滑。

The company did experience an infamous short squeeze of their stock in 2021, which helped them stick around for longer.

這家公司在 2021 年經歷了一場臭名昭著的 stock 短線軋空，這讓他們得以繼續經營。

Since 2023, Ryan Cohen has been their CEO and he's tried a few things to fix the company, but

自從 2023 年以來，Ryan Cohen 一直是他們的 CEO，他也嘗試了一些方法來挽救公司，但

沒有一項像他期望的那樣有利可圖。

That's because GameStop, which sells video games and consoles, is not doing well.

這是因為販售電玩遊戲和遊戲機的 GameStop 經營狀況不佳。

Their sales are plummeting and their stores are shuttering.

他們的銷售額正在暴跌，門市也一家家關閉。

Most analysts say profitability is still years away.

大多數分析師認為獲利能力仍需數年才能實現。

One catastrophic idea this Decade was a GameStop NFT marketplace.

這十年來一個災難性的想法是建立一個 GameStop NFT 市集。

In early 2025, they shut down over 400 stores and have tried to pivot to becoming an online seller.

在 2025 年初，他們關閉了超過 400 家門市，並試圖轉型為線上銷售商。

But not everyone is optimistic about this plan.

但並非所有人都對這個計畫感到樂觀。

這傢伙根本不知道自己在做什麼。

They are blockbuster and absolutely physical retail is going away.

他們是熱門大片，實體零售肯定會消失。

Number nine Jim Farley, Ford I'm just an old car person and I guess I wrote the op ed because I think many of us at Ford started to get tired of all the politics in the EV business.

第九位是 Jim Farley，Ford 的執行長。我只是一個老派的汽車人，我想我寫了這篇觀點文章，因為我認為我們 Ford 的許多人都開始厭倦 EV business 中的所有政治鬥爭。

And I guess from my perspective, it's time to really take a step back and reflect on what it's like to actually drive an electric vehicle.

我想從我的角度來看，是時候好好退一步，反思一下實際駕駛 electric vehicle 的感覺了。

One of America's most famous car companies has been around for over 120 years, making you think it would be impossible for them to fail.

美國最著名的汽車公司之一，已經存在了 120 多年，讓人覺得他們不可能失敗。

Since 2020, they've been led by Jim Farley, who has overseen some drastic changes.

自 2020 年以來，他們由 Jim Farley 領導，他監督了一些重大的變革。

One of his greatest gambles has been their new EV strategy.

他最大的賭注之一就是他們新的 EV strategy。

This pivot to manufacturing cost efficient electric cars isn't expected to make them any profit.

這種轉向製造具有成本效益的 electric cars 的做法，預計不會讓他們獲利。

Can you, can you quantify that in terms of like F150 units or expedition and Navigator units?

你能量化一下，像是 F150 或 Expedition 和 Navigator 的數量嗎？

How hard did it hit you or will it hit you in the fourth quarter?

第四季的衝擊有多大，或者說未來還會有多少衝擊？

In fact, they predict they won't break even until 2029.

事實上，他們預計要到 2029 年才能損益兩平。

Since 2022, their EV sector has lost over $16 billion from this endeavor.

自 2022 年以來，他們的 EV 事業在這項努力上已經虧損了超過 160 億美元。

They're gambling on a new production method that will save them in 2027, but

他們正在賭一個新的生產方式，這將在 2027 年拯救他們，但

it's unclear if they can hold out that long.

There are parts fasteners, wiring looms from other countries and we pay our tariffs sometimes up to 70% on those parts.

有些零件的緊固件、線束來自其他國家，我們有時要支付高達 70% 的關稅。

And in the end of the day, it's all these workers.

Number 8 Michael Fiddle Key Target Target has been a staple of American high streets for decades.

第 8 名 Michael Fiddle Key Target Target 幾十年來一直是美國主要商業街的指標。

They've also had too many controversies to count making brand new CEO Michael Fiddle Key job a bit of a poison chalice.

他們也經歷了無數的爭議，讓新任 CEO Michael Fiddle Key 的職位有點像毒酒。

The branding for this pressure campaign is we ain't buying it.

這場壓力運動的品牌標語是「我們不買單」。

Organizers want you to pull back from spending money at Target and Home Depot and Amazon now.

主辦單位希望大家現在就停止在 Target、Home Depot 和 Amazon 花錢。

In a press release, they say the companies have caved to Donald Trump's bigoted and anti democratic attacks on our communities and our values from cravenly abandoning their commitments to diversity, equity and inclusion.

在一份新聞稿中，他們表示這些公司因屈服於川普對我們社群和價值觀的偏執和反民主攻擊，而卑劣地放棄了對多元、公平和包容的承諾。

One major source of backlash was the rollback of their diversity, equity and inclusion policies in 2025.

主要的反彈來源之一是他們在 2025 年撤銷了多元、公平和包容政策。

This led to some widespread boycotts in February 2025, causing them to lose $12.4 billion in stocks.

這導致 2025 年 2 月出現了大規模的抵制，讓他們損失了 124 億美元的 stock。

There's Target this morning announcing it has chosen its next leader in the wake of the retailers sluggish sales and stock price.

今天早上 Target 宣佈，在該 gaming retailers 銷售疲軟和 stock 價格下滑後，已選出下一任領導人。

CEO and company veteran Michael Fiddle Key will succeed Brian Cornell as CEO in February of next year.

CEO 兼公司資深員工 Michael Fiddle Key 將於明年 2 月接替 Brian Cornell 擔任 CEO。

Fiddle Key is now scrambling to save the day, hoping he can reconnect the not everyone thinks he's the man for the job though, but

Fiddle Key 現在正努力挽救局面，希望他能重新連結，但不是每個人都認為他是適合的人選，不過

It's a really complicated time for Target because it's facing a whole host of challenges and that really came through in my interviews with customers, former employees and suppliers that the company is not only facing things like backlash to its DI decisions, but

對 Target 來說，這真的是個很複雜的時期，因為他們面臨著各種挑戰，這在我對顧客、前員工和供應商的訪談中也充分體現出來，公司不僅面臨著像是對其 DI 決策的強烈反彈，

also and stiffer competition from Wal Mart.

而且還有來自沃爾瑪 (Wal Mart) 的激烈競爭。

But also it's facing a lot of challenges with a lot of the traits that it was once known for.

但同時，他們也面臨著許多曾經引以為傲的特質所帶來的挑戰。

Number 7 George Kurtz CrowdStrike Global computer systems in health care, banking and airlines are slowly coming back online after a digital outage disrupted networks in many countries.

第 7 名是 CrowdStrike 的全球電腦系統的 George Kurtz，在醫療保健、銀行和航空業的系統，在數位中斷影響了許多國家的網路後，正逐漸恢復上線。

The crisis was caused by a faulty software update which affected Microsoft Windows systems, but

這場危機是由一個有問題的軟體更新引起的，該更新影響了 Microsoft Windows 系統，但

it could be some time before all the backlogs are cleared.

要清除所有積壓的工作可能還需要一些時間。

This cybersecurity company was founded by Kurtz, who has been the company's CEO for its entire existence.

這家網路安全公司由 Kurtz 創立，他一直是該公司的 CEO。

From at least 2023 onwards, their annual net income has consistently declined.

從至少 2023 年開始，他們的年度淨利潤持續下滑。

This is guaranteed to be because of the company's historic blunders.

這絕對是公司過去的重大失誤所造成的。

The most Famous came in 2024, when their software update bricked Microsoft systems globally.

最著名的失誤發生在 2024 年，當時他們的軟體更新導致全球 Microsoft 系統無法使用。

The which was one of history's largest IT outages.

這是有史以來規模最大的 IT 離線事件之一。

Are you fighting any subpoenas or you just said, okay, we'll send you everything we have.

你們有在對抗任何傳票嗎？還是你們就說，好，我們把所有東西都給你們。

I mean, they ask a question, we answer the question, we'll tell them what we know.

我是說，他們問一個問題，我們就回答一個問題，我們會告訴他們我們知道什麼。

To try to repair their reputation, they apologized to partners alongside giving them $10 Uber eats gift cards.

為了試圖修復他們的聲譽，他們向合作夥伴道歉，同時贈送了 10 美元的 Uber eats 禮品卡。

Many viewed this as a pitiful concession for shutting down many major services, including many emergency hotlines.

許多人認為這只是個可憐的讓步，因為這導致許多主要服務，包括許多緊急熱線都無法使用。

So all of the challenges that we've seen over the many years of humans getting themselves into trouble is only going to be exasperated by agentic AI.

所以，我們多年來人類惹上麻煩的所有挑戰，只會因為代理式 AI 而更加惡化。

And we need security like CrowdStrike is delivering to protect it.

而我們需要像 CrowdStrike 提供的安全來保護它。

In the late 2010s, public opinion of Boeing went out the window after their infamous 737 Max scandal.

在 2010 年代末期，波音公司在臭名昭著的 737 Max 醜聞後，聲譽一落千丈。

These models were considered unsafe after two horrific plane crashes.

這些機型在兩起可怕的墜機事件後被認為是不安全的。

Well, I think the important thing here, again, is we're very focused on safety.

嗯，我認為這裡重要的還是，我們非常專注於安全。

And I can tell you that both of these accidents weigh heavily on us as a company.

而且我可以告訴你，這兩起事故對我們公司來說都是沉重的負擔。

I've had the privilege of working for the Boeing Co.

For 34 years, and we know that lives depend on what we do.

34 年了，我們知道生命取決於我們所做的一切。

Issues are still being ironed out with a nearly catastrophic accident happening in January 2024.

2024 年 1 月發生了幾乎是災難性的事故，相關問題仍在處理中。

Since March of the same year, Stephanie Pope has been the company's CEO.

自同年三月起，Stephanie Pope 擔任公司的 CEO。

Sadly for Pope, many people have called this a glass cliff position.

不幸的是，許多人稱這個職位為「玻璃懸崖」。

This is when a woman or someone from an underrepresented group is given an executive position during a crisis.

這指的是女性或來自代表性不足群體的人，在危機時期被賦予高階職位。

If this is the case, she's likely doomed to fail.

如果是這樣，她很可能會註定失敗。

It pushed them to pretend like their new plane behaved exactly like their old one, even when it didn't.

這迫使他們假裝新飛機的表現和舊飛機一模一樣，即使事實並非如此。

Number five, Mark Zuckerberg, Meta Platforms, Inc.

第五名，Mark Zuckerberg，Meta Platforms, Inc.。

Imagine you put on your glasses or headset, and you're instantly in your home space.

想像一下，你戴上眼鏡或頭戴裝置，瞬間就進入了你的居家空間。

Facebook is a platform that's been around so long, it's unlikely to ever vanish.

Facebook 這個平臺已經存在很久了，不太可能消失。

Their 3D virtual reality, the Metaverse, seems unlikely to ever take off.

他們的 3D 虛擬實境，也就是 Metaverse，似乎不太可能真正起飛。

After these failed endeavors, Reality Labs, which used to be called Oculus VR, reportedly lost the company $4.4 billion in Q3 2025.

在這些失敗的嘗試之後，Reality Labs（以前稱為 Oculus VR）據報在 2025 年第三季讓公司損失了 44 億美元。

They've since made major cuts to spending on this sector, pivoting to AI.

他們從那時起大幅削減了在這個領域的支出，轉向 AI。

So Zuckerberg's experimental decisions haven't proved lucrative, but they still own Facebook, Instagram and WhatsApp.

所以 Zuckerberg 的實驗性決定並沒有帶來豐厚的回報，但他們仍然擁有 Facebook、Instagram 和 WhatsApp。

That's a glimpse of a few ways that we're going to be able to get together and socialize in the metaverse.

這讓我們得以一窺未來我們將能在元宇宙中聚會和社交的幾種方式。

Unlike other AI companies, they're developing the technology to sell adverts rather than the AI being the product itself.

與其他 AI 公司不同，他們開發的是銷售廣告的技術，而不是將 AI 本身作為產品。

所以對他們來說，這幾乎不算是一場賭博。

I find that it just makes it easier to follow along.

But if you have an issue hearing, then I think that this is going to be a game changer.

但如果你有聽力上的問題，我認為這將會是個 game changer。

Number four Sam Altman OpenAI it is true that the expectation of what we'll have for someone in a particular job increases, but

第四名 Sam Altman OpenAI，雖然說對特定職位上人們的期望值確實會提高，但

字幕列表影片播放

現在面臨巨大困境的10位CEO！😱 (Top 10 CEOs Who Are Facing HUGE Problems Right Now)

multiple

crisis

staple

consider